Nancy Tarek
Marketing and Digital Marketing Expert | Consultant | AI Diploma Holder
Cairo
Summary
Dynamic and results-oriented marketing professional with over a decade of experience in devising and executing innovative marketing strategies across diverse industries. Proven success in enhancing brand visibility, driving substantial traffic, and significantly boosting revenue through well-rounded digital marketing campaigns for renowned brands such as Nestlé, Unilever, Johnson & Johnson, L'Oréal Paris, Hero Baby, Maggi, and Dream. Expert in social media management, content creation, SEO, and performance analysis, with a demonstrated ability to translate marketing objectives into actionable plans. Adept at leading and mentoring cross-functional teams, fostering collaboration, and ensuring consistent brand messaging across all channels. Proficient in developing and implementing comprehensive social media strategies, leveraging data-driven insights to optimize campaigns and achieve measurable outcomes. Skilled in creating engaging content tailored to various platforms, enhancing user engagement, and building robust online communities. Keen eye for emerging digital trends and technologies, continuously refining strategies to stay ahead of market dynamics. Strong analytical skills enable precise performance monitoring and reporting, driving continuous improvement and ROI maximization. Experienced in managing budgets effectively to ensure cost-efficient campaign execution. Seeking to leverage extensive marketing expertise and consultancy skills to drive business growth and facilitate digital transformation for clients. Committed to delivering exceptional results and fostering long-term success through innovative, customer-centric marketing solutions.
Overview
11
11
years of professional experience
Work History
Marketing Consultant
Travel Gate KSA
1 2024 - Current
- Developed and executed a comprehensive marketing plan to promote travel packages, tours, and services, aligning strategies with company goals and market trends
- Built and enhanced the company’s brand presence across digital and offline channels, ensuring consistent messaging and visuals aligned with Travel Gate's values
- Managed multi-channel marketing campaigns including digital ads, social media, email marketing, influencer collaborations, and traditional marketing
- Oversaw the creation of high-quality content highlighting destinations and offers, collaborating with designers and agencies
- Improved online visibility through SEO and SEM strategies, driving traffic
- Established and maintained partnerships with travel agencies, hotels, airlines, and tourism boards to boost brand exposure and customer acquisition
- Developed and implemented customer retention and loyalty programs, enhancing customer satisfaction and encouraging repeat business
- Conducted market analysis to identify new opportunities, understand customer preferences, and monitor competitor activities
- Managed a marketing team, setting goals, providing mentorship, and fostering a collaborative work environment
- Monitored and reported on campaign performance using analytics tools to measure ROI and optimize strategies.
Marketing Consultant
Ghandour Auto
07.2024 - Current
- Developed and implemented a comprehensive marketing strategy aimed at increasing brand awareness and driving sales for imported luxury vehicles
- Led digital marketing initiatives, including website optimization, SEO/SEM, email campaigns, and online advertising to maximize visibility for imported cars
- Enhanced brand identity and messaging across all channels, positioning Ghandour Auto as a leader in the imported luxury vehicle market
- Planned and executed multi-channel marketing campaigns to promote special offers, new arrivals, and exclusive import deals
- Managed the creation of high-quality content for social media, blogs, and videos that showcased the unique features of imported vehicles
- Built partnerships with international car brands, dealerships, and logistics companies to support marketing and import processes
- Designed customer engagement and retention strategies, including VIP events and personalized communications, to drive customer satisfaction
- Conducted market analysis to identify trends in the automotive import market and opportunities for new vehicle imports or promotional campaigns
- Led a marketing team, overseeing performance, setting goals, and fostering innovation
- Tracked and reported on key marketing KPIs, such as lead generation, customer acquisition, and sales conversions, to refine marketing strategies.
Marketing Manager
The baby garage
05.2023 - 05.2024
- Developed creative and engaging social media strategies for baby garage (Facebook page, Instagram account, Facebook group) to align with business goals
- Monitored all vendor store transactions closely to ensure they meet their daily purchasing targets and Key Performance Indicators (KPIs)
- Facilitated cross-promotional opportunities with potential vendors to collaborate with Baby Garage in a targeted marketing campaign
- Oversaw the vendor platform for Baby Garage, encompassing marketing strategies and social media packages comprising content strategy, visual branding, and engagement tactics, paid advertising, as well as analytics and performance monitoring in Egypt & KSA
- Oversaw all conversion-focused media buying campaigns across various platforms
- Developed collaborative branding proposals involving Dream, Hero Baby, Johnson & Johnson (J&J), L'Oréal Paris, Maggi, Misr El Kheir Foundation, Sun Top, and Center Point
- Managed the day-to-day for all social media channels such as Facebook, Twitter, Instagram, Tiktok, Snapchat, and YouTube
- Collaborated with other teams, like marketing, sales, operation, and customer service to ensure brand consistency
- Created Execution Plan weekly with corrective actions to enhance social media performance
- Created social media competitive analysis on a monthly basis
- Set specific plans to gain more purchases, volume, and revenue
- Conducted research to determine current benchmark trends and audience preferences
- Coached employees company-wide on social media best practices
- Created engaging multimedia content across multiple platforms, and adapted content to suit different channels
- Launched and managed new competitions and campaigns that promote the brand
- Designed, planned, and executed PR and Influencer marketing strategy
- Set monthly development plan for Social Media Team.
Social Media Group strategist
Andalusia Medical Group
3 2020
- Developed creative and engaging social media strategies (KSA Accounts) for 6 different Business Accounts “Andalusia Ladies Willens – Andalusia Hai Al-Jamea Hospital - Andalusia Kids Wellness - Andalusia Dental Centers - Andalusia Polyclinics – Mykonos restaurant” to align with business goals
- Managed the day-to-day for all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, Tiktok, Snapchat, Google Business, and YouTube
- Collaborated with other teams, like marketing, sales, operation, and customer service to ensure brand consistency
- Created Execution Plan weekly with corrective actions to enhance social media performance
- Created social media competitive analysis on a monthly basis
- Set specific plans to gain more leads, volume, and revenue
- Monitored SEO and web traffic metrics
- Managed the budget for social media activities, and analyzed running campaigns
- Overseen, planned, and delivered content across different platforms using scheduling tools such as Social bakers, Agorapuls, and Fanpagekarma
- Analyzed and reported social media and online marketing campaign results, using tools such as Google Analytics, semrush, and Facebook
- Conducted research to determine current benchmark trends and audience preferences
- Coached employees company-wide on social media best practices
- Created engaging multimedia content across multiple platforms, and adapted content to suit different channels.
Social Media Manager
mawdoo3
03.2019 - 02.2021
- Built and executed social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
- Set up and optimized company pages within each platform to increase the visibility of the company’s social content
- Created creative campaigns (Native Articles, Videos, Social Media Posts) for brands such as Nestlé, Unilever, Dettol, Knorr, Kiri, and Danone
- Wrote comedic programs for J&J brand called اﻟﺳري اﻷﻣﮭﺎت ﻧﺎدي
- Boosted the accuracy of profiles by combining primary and secondary data sources with keyword research
- Created engagement content (Informative, Comics, Emotional) relevant to the audience for all platforms
- Engaged target consumers with multi-pronged approaches, including online community influencing through high-visibility accounts
- Optimized search marketing strategies based on web analytics such as visitor numbers, time on site, and page views per visit
- Analyzed and reported social media and online marketing campaign results, using tools such as Google Analytics, Social backers, and Facebook insights
- Matched branding and company visual format through effective collaboration with development, multimedia, and design teams
- Wrote articles for Supermama website from an SEO background
- Launched Supermama Group, set community building plan, and managed all community building requirements.
Senior Social Media Specialist
SuperMama
07.2017 - 02.2019
- Generated, edited, published, and shared daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action
- Set up and optimized company pages within each platform to increase company social content visibility
- Moderated all user-generated content in line with the moderation policy for each community
- Created editorial calendars and syndication schedules
- Tracked and analyzed competitors’ platforms and marketing activities on a weekly basis
- Provided a visual brief for the art department to perfectly visualize ideas
- Removed, managed, and reported any inappropriate problems.
Social Media Specialist
Sarmady (Fatafet Channel)
02.2015 - 02.2017
- Developed, implemented, and managed multiple social media platforms
- Created monthly editorial calendars and schedules using Hootsuite social media tool
- Created, edited, proofread, and published well-structured social media content using keyword searching tools and SEO guidelines to optimize content
- Proposed new ideas and concepts for social media content
- Provided a visual brief for the art department to perfectly visualize ideas
- Removed, managed, and reported any inappropriate problems
- Tracked and analyzed competitors’ platforms and marketing activities on a weekly basis
- Reviewed the assigned accounts on a daily basis
- Coordinated and handled the assigned accounts through account managers
- Prepared accounts reports.
Social Media Marketing Specialist
Maleka Store
11.2014 - 12.2015
- Developed social media content plans that are consistent with the company’s brand identity
- Created consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns
- Managed a high volume of daily social media posts
- Communicated with social media followers, including responding.
Social Media Marketing Specialist
Dream TV Studio
08.2013 - 09.2014
- Helped achieve corporate marketing goals by collaborating closely with social media teams to develop strategic campaigns
- Engaged daily with the community using posts and tweets
- Enhanced reach by implementing targeted social media strategies and specific campaigns
- Communicated messages in line with mass marketing strategies by developing voice, aesthetics, and themes for social media marketing
- Optimized social media strategies by tracking customer engagement and feedback
- Implemented current best practices based on knowledge of social media trends and content strategies.
Education
Bachelor's degree - Mass media, Public Relations, and AD section
Helwan University
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Skills
Great Communication skills
High Analytical Skills
Multitasking skills
Critical thinker and problem-solving skills
Time management skills
Leadership skills
Content management experience
Excellent copywriting skills
Solid knowledge of SEO, keyword research, and Google Analytics
Familiarity with web design
Report the performance of all digital marketing campaigns, and assess against goals (ROI)
Timeline
Marketing Consultant
Ghandour Auto
07.2024 - Current
Marketing Manager
The baby garage
05.2023 - 05.2024
Social Media Manager
mawdoo3
03.2019 - 02.2021
Senior Social Media Specialist
SuperMama
07.2017 - 02.2019
Social Media Specialist
Sarmady (Fatafet Channel)
02.2015 - 02.2017
Social Media Marketing Specialist
Maleka Store
11.2014 - 12.2015
Social Media Marketing Specialist
Dream TV Studio
08.2013 - 09.2014
Marketing Consultant
Travel Gate KSA
1 2024 - Current
Social Media Group strategist
Andalusia Medical Group
3 2020
Bachelor's degree - Mass media, Public Relations, and AD section
Helwan University
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