NAOMI MAHMOUD KHALIL

• Developing strategies and tactics to increase brand awareness and drive qualified traffic
• Deploying successful marketing campaigns from ideation to execution
• Setting current and long-term goals for internal teams
• Supervising the department and providing guidance and feedback
• Producing ideas for promotional events or activities and organizing them efficiently
• Monitoring progress and submitting performance reports
• Conducting market research to follow trends and competition
• Allocating budget and tracking expenses and return on investment for marketing campaigns
• Ensuring brand consistency in all advertising efforts

• Managing, creating & developing all marketing Strategies, plans and campaigns for EGO group
• Executing the plans to reach the right target audience and achieve the results needed
• Handling and managing all BTL events
• Managing all marketing activities and events. [Photoshoots, events management, stores activations…etc.]
• Handling all external agencies and vendors to execute promotional events and campaigns. [Media, Production, PR, Events…etc.]

Mono Brands: Emporio Armani - Armani Exchange – Boss - La Martina - Dsquared2 - Elisabetta Franchi – Pinko – Twinset - Billionaire - Philipp Plein - Paul and Shark - Emporio Armani Café.

• Coordinating with the social media agency in handling the social media platforms.
• Monitoring the social media platforms daily and make sure we reach our Monthly KPIs.
• Contributing in creating and developing the marketing campaigns [360 campaigns, shoots, on-ground activations]
• Managing the Ecommerce platforms and distributors daily communication in order to reach the monthly sales target

• Managing clients' social media platforms
• Creating editorial calendars and syndication schedules
• Analyzing the appropriate social data, insights and best practices, and then acting on the information