NEHAL ALASHKAR
Media And Communications
Cairo,Egypt
Summary
Enthusiastic, energetic, and hard-working media professional with a proven track record of achieving high returns. Possesses extensive knowledge of communication and politics, experienced in public relations and marketing. Skilled at establishing and maintaining key relationships with the community. Effective communicator, collaborator, self-researcher, and problem solver who consistently delivers results. Native Arabic speaker and fluent in English. Strong computer skills in Microsoft Word, Excel, PowerPoint, and Internet Explorer. Highly internet savvy and proficient in social networking sites.
Overview
12
12
years of professional experience
6
6
years of post-secondary education
3
3
Languages
Work History
Head of Business Development and Communications
Qara digital solutions
Egypt, Cairo
3 2024 - Current
- Contributed to opening 8 new verticals, securing partnerships with 4 multinational companies, and establishing collaborations with 2 strategic partners in Egypt and Saudi Arabia
- Strengthened client relationships through consistent communication and timely resolution of issues.
- Presented progress reports to executive leadership, sharing insights on performance metrics and growth indicators.
- Aligned departmental objectives with company-wide goals, ensuring cohesive approach towards growth.
- Managed cross-functional teams to drive successful project completion and achieve organizational goals.
- Increased revenue by developing and implementing strategic business development plans.
- Expanded company presence in new markets by identifying opportunities and establishing partnerships.
- Implemented sales strategies, leading to increased market share and overall growth.
- Negotiated contracts with vendors for optimal pricing, improving profit margins across organization.
- Presented progress reports to executive leadership, sharing insights on performance metrics and growth indicators
- Aligned departmental objectives with company-wide goals, ensuring cohesive approach towards growth
- Strengthened client relationships through consistent communication and timely resolution of issues
- Delivered customized solutions for clients, resulting in enhanced customer satisfaction and loyalty
- Expanded company presence in new markets by identifying opportunities and establishing partnerships
- Increased revenue by developing and implementing strategic business development plans
Cofounder / Director of Corporate Communications
Ebda
Egypt, Cairo
03.2022 - 03.2024
- Spearheaded comprehensive communications strategy that boosted brand awareness by 40% in first year
- Drove company growth by identifying and penetrating new market segments.
- Negotiated favorable terms with suppliers and vendors, significantly reducing operational expenses.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Communicated business performance, forecasts and strategies to investors and shareholders.
- Fostered strong with Key stakeholders
- Grew customer base through targeted outreach and networking events.
- Streamlined operational processes for improved efficiency and cost reduction.
- Developed marketing materials and campaigns to boost brand awareness and customer engagement.
- Drove company expansion into new markets, increasing overall brand visibility and recognition.
- Recruited, interviewed and hired new staff members and developed training materials for employees.
- Evaluated market trends to identify emerging opportunities and inform strategic decision making.
- Enhanced investor relations and secured funding by delivering compelling presentations and detailed financial reports.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Coordinated with design and media teams to develop high-quality creative assets.
- Created and managed social media campaigns to increase brand engagement.
- Developed strong relationships with key media contacts, resulting in increased positive coverage for organization.
- Implemented media training sessions for executives, preparing them for interviews that resulted in favorable coverage of company's achievements or announcements.
- Increased brand awareness through creation of compelling press releases and media content.
- Developed comprehensive communication strategies for mergers and acquisitions, facilitating seamless transitions for all stakeholders involved.
- Mentored junior team members, fostering professional development and culture of continuous improvement.
- Grew customer base through targeted outreach and networking events
Manager Corporate Communications
United Media Services
Egypt, Cairo
07.2021 - 03.2022
- Managed over 50 customers from government and private sector. Acted as key driver of business growth by spearheading market research to identify new opportunities, developing and proposing compelling proposals to clients, and managing and nurturing customer relationships.
- Accomplished multiple tasks within established timeframes.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Developed and maintained relationships with customers and suppliers through account development.
- Achieved departmental goals by developing and executing strategic plans and performance metrics.
- Built high-performing teams through effective recruitment, onboarding, and talent development initiatives.
- Facilitated team brainstorming sessions that led to innovative solutions for long-standing operational challenges.
- Coordinated with IT department to upgrade technology infrastructure, enhancing operational efficiency and data security.
- Defined clear targets and objectives and communicated to other team members.
- Developed detailed plans based on broad guidance and direction.
- Tracking performance, addressing customer needs, crafting effective marketing and sales strategies, and representing company at industry events to build strong relationships with key stakeholders.
Freelancer political Researcher
Center for Political and Strategic Studies Turkish Affairs
01.2013 - 12.2021
- Conducted extensive literature reviews to inform development of robust research designs.
- Collaborated with team members to develop innovative approaches to political research methodologies.
- Thrive in research environment, adept at conducting literature reviews and gathering data from diverse sources
- Excel at data analysis, uncovering trends and patterns to inform insightful reports with clear recommendations
- Actively participate in conferences and workshops, fostering collaboration and knowledge exchange with other experts through joint research projects, pooling resources and expertise for impactful results.
- Streamlined research processes for increased efficiency and timely completion of projects.
- Provided comprehensive reports on political developments, informing strategic decision-making for clients.
- Improved understanding of complex political issues through detailed qualitative and quantitative analyses.
- Organized and planned meetings with high-level political appointees and elected officials.
Associate to State Minister
The State Ministry of Communications and Media
Egypt, Cairo
07.2019 - 07.2021
- Played key role in establishing newly formed Ministry by crafting its strategic and communication plan
- Spearheaded launch and execution of 3 major initiatives, while also supporting operations for large-scale events and press conferences
- Established strong relationships with key stakeholders, facilitating effective communication across departments and teams.
- Increased customer satisfaction by resolving complex issues and providing exceptional service at all times.
- Analyzed customer data to identify trends and anticipate customer needs.
- Oversaw administration and management of all areas of ministry.
- Spearheaded creation of "Governmental and Nation Branding/Marketing Unit" creative hub for Egyptian government
- Extended to developing strategic media and marketing plans for various governmental entities, drafting press releases and ad copy, and even contributing to Ministry's official media policy framework
- Conducted research on media policies and government communication, crafted crisis communication manual, and supervised daily crisis reports with policy recommendations.
Freelancer Journalist
Al-Ahram Weekly News Paper
08.2016 - 03.2021
- Craft timely, accurate, and engaging news articles
- Ensures clear, concise, and error-free writing
- Consistently meet deadlines and build strong relationships with sources and fellow journalists.
- Enhanced publication's reputation by consistently delivering high-quality, well-researched articles on various topics.
- Cultivated strong relationships with sources and other contacts to support leads and story development.
- Researched and gathered information to develop accurate and credible stories.
- Conducted thorough fact-checking of all written materials, maintaining integrity of published content.
- Collaborated with editors and other journalists to create compelling content.
- Increased readership through engaging storytelling and attention-grabbing headlines.
- Negotiated access to high-profile interviews, providing readers with unique perspectives on various topics.
Researcher| Ambassador
Cardiff University
08.2018 - 08.2019
- Possess strong research foundation, adept at conducting literature reviews and gathering data from diverse sources like academic journals, news outlets, and government websites
- Effectively communicating research is strength, allowing to present findings to policymakers, academics, and media personnel
- Actively engage in conferences and workshops, fostering collaboration and knowledge exchange within research community.
- Gathered and organized information for research purposes.
- Conducted thorough literature reviews to identify gaps in knowledge and inform future research directions.
- Improved data collection efficiency using innovative survey tools.
- Translated complex research findings into actionable recommendations for industry stakeholders.
Senior Communication Executive-political Marketing
Presidential Media Office
Egypt, Cairo
03.2018 - 06.2018
- Confidential
Education
Master of Arts (M.A.) - Journalism Media and Culture -
Cardiff University
Cardiff, Wales 09.2018 - 05.2019
Bachelor of Arts - English Literature
Ain Shams University
Cairo, Egypt 05.2005 - 05.2010
Skills
Relationship Management
Quote
Life isn’t about finding yourself. Life is about creating yourself
Henery David Thoreou
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Timeline
Cofounder / Director of Corporate Communications
Ebda
03.2022 - 03.2024
Manager Corporate Communications
United Media Services
07.2021 - 03.2022
Associate to State Minister
The State Ministry of Communications and Media
07.2019 - 07.2021
Master of Arts (M.A.) - Journalism Media and Culture -
Cardiff University
09.2018 - 05.2019
Researcher| Ambassador
Cardiff University
08.2018 - 08.2019
Senior Communication Executive-political Marketing
Presidential Media Office
03.2018 - 06.2018
Freelancer Journalist
Al-Ahram Weekly News Paper
08.2016 - 03.2021
Freelancer political Researcher
Center for Political and Strategic Studies Turkish Affairs
01.2013 - 12.2021
Bachelor of Arts - English Literature
Ain Shams University
05.2005 - 05.2010
Head of Business Development and Communications
Qara digital solutions
3 2024 - Current
Activities
- Radio Broadcasting- Autonoma University Barcelona/Spain-2013
- Maspero 2012
- The Egyptian Gazette, El-Gomhorraya Newspaper- 2005
- Al-Ahram Weekly- 2009
- Organizer at the Sheikh Zaid Prize for Writing – Conference in Cairo, (2008)
- Member in the Egyptian karate team /2005-2012 Arab, Mediterranean, African, World Champion.
Publications
- Https://english.ahram.org.eg/WriterArticles/Nehal-AlAshkar/1670/0.aspx
- Https://english.ahram.org.eg/NewsContentP/50/381144/AlAhram-Weekly/People-with-disabilities-in-Egypt-Towards- accessib.aspx
- Https://english.ahram.org.eg/NewsContentP/50/373886/AlAhram-Weekly/The-USChina-race-for-G.aspx
- Https://english.ahram.org.eg/NewsContentP/50/365928/AlAhram-Weekly/Coronavirus-A-natural-epidemic.aspx
- Https://english.ahram.org.eg/NewsContentP/50/362414/AlAhram-Weekly/Branding-Egypt-as-a-national-strategy-.aspx
- Https://english.ahram.org.eg/NewsContentP/1/308247/Egypt/Rebuilding-education-in-Egypt-.aspx
- Https://english.ahram.org.eg/NewsContentP/2/286655/World/Turkish-eyes-on-Africa.aspx
- Https://marsad.ecss.com.eg/author/nehal/
- Https://marsad.ecss.com.eg/23852/
- Https://marsad.ecss.com.eg/23673/
- Https://marsad.ecss.com.eg/23516/
Extracurricular Activities
The Presidential Conference at Al Massa 2018 / New Mansoura 2022/ Suhag 2023/ Alexandria 2023 Haya Karima Launch 2021 The Mega Event Ketf Fy Ketf 202 The World Youth Forum 2018 & 2019 International Marketing 2018 The UFM 2019 Personal Branding Al- Ahly election campaign 2014 & 2017 Parliament Elections Campaign 2015 The K Day "the K is on the Way to the Olympics 2020- 2014 Karate 1 Premier League -Sharm El-sheikh- 2015 Al-Ahly international karate open -Championship and Seminar- 2016
Courses
· The Institute of Diplomacy Studies – Ministry of Foreign Affairs, Egypt- 2021
· Presidential leadership program - 2018
· Crisis Management- Naser Academy-2017
· National security diploma- Nasser Academy- 2016
· Courses for diplomatic rehabilitation for the ministry of foreign affairs- 2015
· Courses for diplomatic rehabilitation for ministry of industry and commerce-2015
· Spanish Language B2, 2015-2017
· HR Diploma, American university in Cairo-2012
· Press and Media Translation diploma, American University in Cairo. -2011
· General English Language Certificate, American University in Cairo, 2007
· Professional Certificate in Print Media Translation (PCMT), American University in Cairo,(Completion Date 2012)
Activities
- Radio Broadcasting- Autonoma University Barcelona/Spain-2013
- Maspero 2012
- The Egyptian Gazette, El-Gomhorraya Newspaper- 2005
- Al-Ahram Weekly- 2009
- Organizer at the Sheikh Zaid Prize for Writing – Conference in Cairo, (2008)
- Member in the Egyptian karate team /2005-2012 Arab, Mediterranean, African, World Champion.
Publications
- Https://english.ahram.org.eg/WriterArticles/Nehal-AlAshkar/1670/0.aspx
- Https://english.ahram.org.eg/NewsContentP/50/381144/AlAhram-Weekly/People-with-disabilities-in-Egypt-Towards- accessib.aspx
- Https://english.ahram.org.eg/NewsContentP/50/373886/AlAhram-Weekly/The-USChina-race-for-G.aspx
- Https://english.ahram.org.eg/NewsContentP/50/365928/AlAhram-Weekly/Coronavirus-A-natural-epidemic.aspx
- Https://english.ahram.org.eg/NewsContentP/50/362414/AlAhram-Weekly/Branding-Egypt-as-a-national-strategy-.aspx
- Https://english.ahram.org.eg/NewsContentP/1/308247/Egypt/Rebuilding-education-in-Egypt-.aspx
- Https://english.ahram.org.eg/NewsContentP/2/286655/World/Turkish-eyes-on-Africa.aspx
- Https://marsad.ecss.com.eg/author/nehal/
- Https://marsad.ecss.com.eg/23852/
- Https://marsad.ecss.com.eg/23673/
- Https://marsad.ecss.com.eg/23516/
Extracurricular Activities
The Presidential Conference at Al Massa 2018 / New Mansoura 2022/ Suhag 2023/ Alexandria 2023 Haya Karima Launch 2021 The Mega Event Ketf Fy Ketf 202 The World Youth Forum 2018 & 2019 International Marketing 2018 The UFM 2019 Personal Branding Al- Ahly election campaign 2014 & 2017 Parliament Elections Campaign 2015 The K Day "the K is on the Way to the Olympics 2020- 2014 Karate 1 Premier League -Sharm El-sheikh- 2015 Al-Ahly international karate open -Championship and Seminar- 2016
Similar Profiles
Timothy BullardTimothy Bullard
Pastor at Qara Tiz Hope MinistriesPastor at Qara Tiz Hope Ministries
Elisha ParkElisha Park
Middle School Teacher at Bethel Church QARA RetreatsMiddle School Teacher at Bethel Church QARA Retreats
Atif AliAtif Ali
Mastering Technician at Quiver Digital Solutions India Pvt Ltd.(A Premiere digital services Company)Mastering Technician at Quiver Digital Solutions India Pvt Ltd.(A Premiere digital services Company)