Nehal Ragab
Cairo,C
Summary
Marketing Communications Leader with a notable record of results from almost 20 years successfully leading marketing, and communications process for Top Multinational Organizations. Adept in operations and capabilities turnaround via designing comprehensive strategic & development plans and taking it with high accountability to execution and implementation of systems & processes to increase productivity, induce efficient operations and achieve strong sustainable profitable growth. Critical thinker and analytical problem solver, Decisive and adept in identifying improvement areas and formulating innovative solutions. Strong motivational leader skilled in building diverse, multi-cultural teams and building sustainable relationships with clients and employees.
Overview
16
16
years of professional experience
Work History
Regional Corporate Communications Manager
Anasia Group
01.2024 - 09.2024
- A portfolio of 5 BU with over than 35 Business Partners operating in 7 countries (Egypt & GCC market)
- Leading Internal & External Communications across 700+ employees with different nationalities.
- Brand Identity revamping, positioning and strategies.
- Enhance the company's brand and reputation across the region.
- Delivering with excellence stretch KPIs and fundamentals scorecard by segment, brand, and channel
- Regional Corporate Communications Manager- Egypt &GCC Market. Website: https://anasia.com/
- Key Achievements: Leading successful communication campaigns and increased brand awareness by 35% and customer engagement by 20%.
- Managed crisis communication efforts to safeguard the company's reputation & coordinated major events securing positive coverage.
- Improved internal communications, boosting employee engagement by 15%, and enhanced the company’s digital presence, resulting in a 25% increase in social media followers and online engagement.
Corporate Communications Lead
Corteva Agriscience
01.2017 - 12.2021
- Design and Execute Corporate Communications Strategies among Egypt & The Middle East.
- Ensure optimum targeting of communications through development of A&P plans.
- Ensure effective roll-out and monitoring of Global Corteva directions for Egypt timeline.
- Manage product labeling via transferring information through short and targeted directions in all trade channels across managed regions
- Corporate Communications Lead Egypt & Middle East. Website: https://www.eg.corteva.com/content/corteva/za/eg/en/homepage.html
- Key Achievements: Led the integration of Corteva in Egypt & The Middle East.
- Realized highest growth for overall portfolio while delivering upon budget and cost control objectives.
- Managed inquiries from externals sources including crisis related to social media escalations.
- Member of Sustainability 2030 committee.
- Member of External affairs, Diversity, and Inclusive committee.
- Member of Empowering Women in Middle East committee.
- Successfully delivered Key new product Launches leading to double digit growth on total portfolio.
- Consistent Top rated for Business delivery and people management (Received Awards in 5 years).
Senior Account Director
Wunderman Thompson
01.2013 - 12.2015
- Manage the internal and external communication activities.
- Prepare the department's manual and processes.
- Receive marketing materials and perform quality checks on the colors and specs.
- Assist in the internal and external branding of the company and its products/services.
- Manage the production of promotional materials.
- Senior Account Director (BTL) / Board Assistant. Website: https://www.vml.com/
Account Director
memark
01.2009 - 12.2012
- Managed client relationships and led advertising campaigns for key accounts.
- Successfully grew client portfolios and implemented strategic initiatives that resulted increase in revenue.
- Fostered collaboration across creative and account teams to ensure the successful execution of projects while maintaining high client satisfaction.
- Account Director- Executive Manager to CEO. Website: http://www.memark.com/
Education
Fashion Designing Diploma -
The British Training Institute
Egypt01.2018
BSc - Mass Communication (PR & Advertising Department)
Cairo University
Egypt01.2003
Skills
- Brand strategy
- Crisis communication
- Internal communications
- Stakeholder engagement
- Content creation
- Corporate messaging
Portfolio Links
- Https://youtu.be/1BXO0aYtrmU?si=aezEs4PjJynbDScJ
- Https://youtu.be/wOkiJAVJa00?si=vUtm2U8GdIgCIeTF
- Https://youtu.be/2bprgZoq3ww?si=Q-JmivQPdVWUxDFE
- Https://youtu.be/JfAIrYjQIQ8?si=Pkh2sxT2iXWnehnV
- Https://fb.watch/mQnphy22Pr/?mibextid=j8LeHn
- Https://www.facebook.com/photo.php?fbid=698255718975538&set=a.698255702308873&type=3&mibextid=4slp1c
- Https://fb.watch/mQnrTUB9kb/?mibextid=j8LeHn
- Https://www.facebook.com/CortevaEME/photos/a.228040791217332/344866209534789/?type=3&mibextid=4slp1c
- Https://www.facebook.com/CortevaEME/photos/a.319775148710562/358708901483853/?type=3&mibextid=4slp1
Social Links
https://www.linkedin.com/in/nehal-ragab-15a74533/, https://www.instagram.com/nehal__ragab?igsh=OHUwMnN2cWx0dmUz&utm_source=qr
Professional Development
- Women In Leadership, 01/01/23 - 12/31/24
- Positive Power Influencers & Brand Ambassador, 01/01/19
- Situational Leadership & Emerging Leader, 01/01/18 & 01/01/19
- Brand & Market Strategy, Currently a Trainer
- Project Management Professional Program (PMP), 01/01/09
- Fashion Designing Diploma, 01/01/16 - 12/31/18
- Become A Master Conversationalist Training, Dina El Selmy
- Princess Etiquette Course, Dina El Selmy
Timeline
Regional Corporate Communications Manager
Anasia Group
01.2024 - 09.2024
Corporate Communications Lead
Corteva Agriscience
01.2017 - 12.2021
Senior Account Director
Wunderman Thompson
01.2013 - 12.2015
Account Director
memark
01.2009 - 12.2012
Fashion Designing Diploma -
The British Training Institute
BSc - Mass Communication (PR & Advertising Department)
Cairo University