Summary
Overview
Work History
Education
Skills
Coursework
Personal Information
Activities
Timeline
Generic

Nermeen Adel Barsoum

Senior Brand Manager
Heliopolis

Summary

Accomplished brand manager with expertise in driving brand strategy, market positioning, and consumer engagement. Proven ability to lead cross-functional teams, foster collaboration, and adapt to shifting market demands. Proficient in strategic planning, creative campaign development, and data-driven decision making. Recognized for reliability, innovation, and consistently achieving impactful results.

Overview

27
27
years of professional experience

Work History

Senior Brand Manager

Global Napi Pharmaceutical Company
01.2015 - Current
  • Responsible for different teams with different medical representatives' count, different strategies and different therapeutic areas: Cardiology, Nephrology, Neurology, Orthopedics & Dentistry.
  • Portfolio management & Brand Business Plan Development: planning & implementation of marketing strategies for the assigned products & communicating it with all stakeholders.
  • Marketing Projects planning & implementation: EOA Board project 2024 & 2025, Junior Dentists' Project 2023, Junior Orthopedics' Project 2023 for all ortho. lines, Dentists' Syndicates project 2022 & 2023, ETS in ACS clinical trial 2020 till 2022, COVID Campaign 2020, Value Project 2018, Light Project (Universities Project) 2018 till present for all GNP scientific offices & factories, ESC (European Society of Cardiology) conference project for all GNP Cardio lines from 2016 till 2019, Meet the Expert project 2016.
  • New Products Launch Management: Trozachrome (Troxerutin 150 mg & Carbazochrome 1.5 mg/ 3 ml) ampoules launch 2022, Strakopina tablets (Apixaban 2.5 mg & 5 mg) launch 2018 & 2021, Thrombolinta tablets (Ticagrelor 90 mg) launch 2020, Fortamind ampoules (Citicoline 500 mg/4 ml) launch 2015.
  • Training and Development: New Comers: Prepare and implement full medical & product knowledge sessions to assure delivering the marketing message effectively, Existing Team: Refreshment training sessions during cycle meetings and coaching field visits all over Egypt to assure quality and accuracy of medical calls, New Products: Prepare and implement full medical & product knowledge training to all team members.
  • Providing the teams with all the medical documents & required tools to support the assigned brands.
  • Detailing aids preparations: either brochures or e-detailing including preparation and revising medical content, marketing message & eye-catch.
  • Customers & Key Opinion Leaders Engagement: Building strong customers' relationship through professional communication and customers' engagement plan.
  • Budget Management: Managing marketing budget and financial effectiveness.
  • Event Management & International and Local Conferences organization: Abroad and local standalone meetings full arrangements, Responsible for Orthopedic conferences arrangements for all orthopedic lines in GNP in 2017, 2018, 2022 & 2023.
  • Marketing Manager Delegation : Management of two orthopedic lines June 2025.
  • R & D assignment: Complete analysis of new molecules in different therapeutic areas 2021.

Senior Medical Representative

Boehringer Ingelheim Scientific Office
01.2003 - 12.2014
  • In the field of Cardiology, Nephrology, Orthopedics, Neurology & Pulmonology.
  • Sales target Achievement: was achieved all over the working period.
  • Arrangements of CMEs and RTDs: preparation of sessions & presenting it in my area or colleagues' area.
  • Relationship with KOLs & Speakers.
  • Field training for new comers and summer trainees.
  • Team Building activities: Organized the 'Value through Innovation Sports day' 2007, 2012, 2013 & 2014.
  • Best Achiever & performer for year 2006 in CARDIOVASCULAR line.
  • Egypt Air Hospital: Introduced Micardis plus 80/25 mg on 2013, Micardis 80 plus 80/12.5 mg on 2005 & Micardis 80 mg on 2003.
  • Army Hospitals: Introduced Micardis 40 and 80 mg in Army Tender 2007, Micardis 80 Plus in Kobbry Elkoba hospital 2009, Micardis 80 mg in Galaa Hospital 2007.
  • Introduced Micardis and Micardis Plus in Ministry of Civil Aviation 2008 & 2009.
  • Introduced Micardis and Micardis Plus in Ain Shams university hospital 2003 & 2005.

Pharmacist

Monaliza pharmacy
04.2001 - 01.2003
  • Gained experience in different medications and built strong relationship with different types of people.

Pharmacist

Kidney and urinary tract institute
02.2001 - 08.2002
  • Gained experience in the field of nephrology and built relationship with nephrologists.

Hospital Pharmacist

El Hayat Hospital Pharmacy
06.2000 - 04.2001

Pharmacist

El Marghany Pharmacy
06.2000 - 04.2001

Intern

GlaxoWellcome Egypt
06.1998 - 08.1998
  • Production department.

Intern

El Saady pharmacy
06.1998 - 08.1998

Education

B.Sc - Pharmaceutical Sciences

Cairo University
04.2001 -

Skills

Influencing without authority

Coursework

  • Digital Marketing
  • Marketing Management
  • Management without authority
  • Key Account Management
  • Presentation Skills
  • Adaptive Selling Skills
  • Negotiation Skills
  • English conversation course (advanced level) in the British council
  • Professional Selling Skills

Personal Information

  • Number of Children: 2
  • Date of Birth: 10/01/78
  • Marital Status: Married

Activities

  • Reading
  • Writing articles & poems
  • Swimming
  • Travelling
  • Decorating

Timeline

Senior Brand Manager

Global Napi Pharmaceutical Company
01.2015 - Current

Senior Medical Representative

Boehringer Ingelheim Scientific Office
01.2003 - 12.2014

B.Sc - Pharmaceutical Sciences

Cairo University
04.2001 -

Pharmacist

Monaliza pharmacy
04.2001 - 01.2003

Pharmacist

Kidney and urinary tract institute
02.2001 - 08.2002

Hospital Pharmacist

El Hayat Hospital Pharmacy
06.2000 - 04.2001

Pharmacist

El Marghany Pharmacy
06.2000 - 04.2001

Intern

GlaxoWellcome Egypt
06.1998 - 08.1998

Intern

El Saady pharmacy
06.1998 - 08.1998

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Nermeen Adel BarsoumSenior Brand Manager