Nermeen Adel Barsoum
Senior Brand Manager
Heliopolis
Summary
Accomplished brand manager with expertise in driving brand strategy, market positioning, and consumer engagement. Proven ability to lead cross-functional teams, foster collaboration, and adapt to shifting market demands. Proficient in strategic planning, creative campaign development, and data-driven decision making. Recognized for reliability, innovation, and consistently achieving impactful results.
Overview
27
27
years of professional experience
Work History
Senior Brand Manager
Global Napi Pharmaceutical Company
01.2015 - Current
- Responsible for different teams with different medical representatives' count, different strategies and different therapeutic areas: Cardiology, Nephrology, Neurology, Orthopedics & Dentistry.
- Portfolio management & Brand Business Plan Development: planning & implementation of marketing strategies for the assigned products & communicating it with all stakeholders.
- Marketing Projects planning & implementation: EOA Board project 2024 & 2025, Junior Dentists' Project 2023, Junior Orthopedics' Project 2023 for all ortho. lines, Dentists' Syndicates project 2022 & 2023, ETS in ACS clinical trial 2020 till 2022, COVID Campaign 2020, Value Project 2018, Light Project (Universities Project) 2018 till present for all GNP scientific offices & factories, ESC (European Society of Cardiology) conference project for all GNP Cardio lines from 2016 till 2019, Meet the Expert project 2016.
- New Products Launch Management: Trozachrome (Troxerutin 150 mg & Carbazochrome 1.5 mg/ 3 ml) ampoules launch 2022, Strakopina tablets (Apixaban 2.5 mg & 5 mg) launch 2018 & 2021, Thrombolinta tablets (Ticagrelor 90 mg) launch 2020, Fortamind ampoules (Citicoline 500 mg/4 ml) launch 2015.
- Training and Development: New Comers: Prepare and implement full medical & product knowledge sessions to assure delivering the marketing message effectively, Existing Team: Refreshment training sessions during cycle meetings and coaching field visits all over Egypt to assure quality and accuracy of medical calls, New Products: Prepare and implement full medical & product knowledge training to all team members.
- Providing the teams with all the medical documents & required tools to support the assigned brands.
- Detailing aids preparations: either brochures or e-detailing including preparation and revising medical content, marketing message & eye-catch.
- Customers & Key Opinion Leaders Engagement: Building strong customers' relationship through professional communication and customers' engagement plan.
- Budget Management: Managing marketing budget and financial effectiveness.
- Event Management & International and Local Conferences organization: Abroad and local standalone meetings full arrangements, Responsible for Orthopedic conferences arrangements for all orthopedic lines in GNP in 2017, 2018, 2022 & 2023.
- Marketing Manager Delegation : Management of two orthopedic lines June 2025.
- R & D assignment: Complete analysis of new molecules in different therapeutic areas 2021.
Senior Medical Representative
Boehringer Ingelheim Scientific Office
01.2003 - 12.2014
- In the field of Cardiology, Nephrology, Orthopedics, Neurology & Pulmonology.
- Sales target Achievement: was achieved all over the working period.
- Arrangements of CMEs and RTDs: preparation of sessions & presenting it in my area or colleagues' area.
- Relationship with KOLs & Speakers.
- Field training for new comers and summer trainees.
- Team Building activities: Organized the 'Value through Innovation Sports day' 2007, 2012, 2013 & 2014.
- Best Achiever & performer for year 2006 in CARDIOVASCULAR line.
- Egypt Air Hospital: Introduced Micardis plus 80/25 mg on 2013, Micardis 80 plus 80/12.5 mg on 2005 & Micardis 80 mg on 2003.
- Army Hospitals: Introduced Micardis 40 and 80 mg in Army Tender 2007, Micardis 80 Plus in Kobbry Elkoba hospital 2009, Micardis 80 mg in Galaa Hospital 2007.
- Introduced Micardis and Micardis Plus in Ministry of Civil Aviation 2008 & 2009.
- Introduced Micardis and Micardis Plus in Ain Shams university hospital 2003 & 2005.
Pharmacist
Monaliza pharmacy
04.2001 - 01.2003
- Gained experience in different medications and built strong relationship with different types of people.
Pharmacist
Kidney and urinary tract institute
02.2001 - 08.2002
- Gained experience in the field of nephrology and built relationship with nephrologists.
Hospital Pharmacist
El Hayat Hospital Pharmacy
06.2000 - 04.2001
Pharmacist
El Marghany Pharmacy
06.2000 - 04.2001
Intern
GlaxoWellcome Egypt
06.1998 - 08.1998
- Production department.
Intern
El Saady pharmacy
06.1998 - 08.1998
Education
B.Sc - Pharmaceutical Sciences
Cairo University
04.2001 -
Skills
Influencing without authority
Innovative thinking
Professional Communication Skills
Effective presentation skills
Collaborative team member
Inspire and support team members
Work under pressure
Recognize international standards
Coursework
- Digital Marketing
- Marketing Management
- Management without authority
- Key Account Management
- Presentation Skills
- Adaptive Selling Skills
- Negotiation Skills
- English conversation course (advanced level) in the British council
- Professional Selling Skills
Personal Information
- Number of Children: 2
- Date of Birth: 10/01/78
- Marital Status: Married
Activities
- Reading
- Writing articles & poems
- Swimming
- Travelling
- Decorating
Timeline
Senior Brand Manager
Global Napi Pharmaceutical Company
01.2015 - Current
Senior Medical Representative
Boehringer Ingelheim Scientific Office
01.2003 - 12.2014
B.Sc - Pharmaceutical Sciences
Cairo University
04.2001 -
Pharmacist
Monaliza pharmacy
04.2001 - 01.2003
Pharmacist
Kidney and urinary tract institute
02.2001 - 08.2002
Hospital Pharmacist
El Hayat Hospital Pharmacy
06.2000 - 04.2001
Pharmacist
El Marghany Pharmacy
06.2000 - 04.2001
Intern
GlaxoWellcome Egypt
06.1998 - 08.1998
Intern
El Saady pharmacy
06.1998 - 08.1998