Neveen Mohamed Ahmed El-Refaie

Professor – Advertising Production Department, Media Sciences Division, IAEMS
General Supervisor – Quality Assurance

Key Responsibilities:

• Deliver undergraduate courses in advertising production and media studies.
• Supervise student creative projects, research work, and practical training.
• Participate in curriculum design, academic committees, and departmental planning.
• Lead the development and implementation of quality assurance standards.
• Monitor program performance indicators and prepare accreditation reports.
• Coordinate internal audits, documentation, and continuous improvement plans.
• Support strategic initiatives to enhance educational quality across the Academy.

• Member of the Syndicate of Applied Art Designers from 2000 until now
• Member of the General Union of Press, Printing and Media Workers (Union Committee of Media Production City) From 2018 until now
• Member of the Arab Society for Civilization and Human Arts From 2020 until now

• Study of the unconscious exploitation using hidden messages in advertising design and its impact on consumer behavior in light of globalization. individual The 13th International Conference on Design between Innovation and Sustainability. Faculty of Applied Arts - Helwan University.
• Employing national symbols in the design of Egyptian commercial advertisements and their role in promoting the values of national belonging from a comparative perspective with the Chinese experience. individual The Third International Conference: The Role of Entrepreneurship in the Chinese Experience from a Comparative Perspective with Egypt. Journal of the Egyptian Chinese Research and Studies Center - Helwan University - Egypt. Volume (3) Issue (3).
• Deriving new artistic standards using anamorphic arts and employing them in designing innovative ideas for outdoor advertising. individual The Fourth International Conference on Applied Arts in Damietta Applied Arts and Future Prospects (4). Journal of Arts and Applied Sciences, Faculty of Applied Arts, Damietta.
• An analytical study of the facial expressions of the advertising character and its importance in advertising design. individual Scientific Journal of Science and Arts - Studies and Research. Helwan University.
• Creating new design ideas using shadow and light effects as a creative value used to enrich the visual advertising image. individual The Fourth International Conference of the Faculty of Applied Arts - Helwan University (Applied Arts Creativity...Design...Production.. Competitiveness) International Design Journal - Faculty of Applied Arts - Helwan University
• A study of creative thinking in advertising design processes between tragedy and comedy (a comparative study between tragic advertising and comedic advertising). individual The Fourth International Conference of the Faculty of Applied Arts - Helwan University (Applied Arts Creativity...Design...Production.. Competitiveness) International Design Journal - Faculty of Applied Arts - Helwan University
• Investing in African art elements as a source of creativity in building an innovative advertising design. individual Scientific Journal of Science and Arts - Studies and Research. Helwan University.
• Enriching the aesthetic values inspired by surface textures and their role in shaping the creative imagination of the advertising designer individual The Fifth International Scientific Conference of the Faculty of Applied Arts - Helwan University "From Scientific Research to Practical Application" International Design Journal - Faculty of Applied Arts - Helwan University
• Aesthetic responses to color combinations used in advertising design and consumer preferences individual The Sixth International Conference on Applied Arts in Damietta (Applied Arts between Reality and Hope). Journal of Arts and Applied Sciences, Faculty of Applied Arts, Damietta, Volume 6, Issue 2, April 2019.
• Study the importance of esotericism in advertising design individual The Sixth International Conference on Applied Arts in Damietta (Applied Arts between Reality and Hope). Journal of Architecture, Arts and Humanities – Volume 5 – Issue 19 – January 2020.
• The importance of employing the art of digital compositing for visual effects in designing television advertisements subscriber peer-reviewed scientific journal Journal of Architecture, Arts and Humanities – Volume 5 – Issue 21 – May 2020.
• Creating new design ideas in advertising using the aesthetic values resulting from the integration of Arabic and foreign typography. individual International Design Journal International Design Journal (Volume 10 Issue 3)- Volume 10- Issue 3- July 2020.
• An analytical study of the double vision of hidden messages in brand design individual peer-reviewed scientific journal Journal of Architecture, Arts and Humanities - Volume 7 - Issue 33 - May 2022.
• The role of neuromarketing in measuring the response to marketing stimuli in advertising campaigns (an analytical study) individual International Design Journal International Design Journal (Volume 11 Issue 4)- Volume 11- Issue 4- July 2020.
• The role of viral advertising in increasing market penetration and building consumer awareness of products and brands individual International Design Journal International Design Journal (Volume 12 Issue 1)- Volume Twelve- Issue One- January 2022.

• Designing meaningful assessment "plans for program outcomes" 14/10/2025 National Authority for Education Quality
• External review of colleges and institutes of higher education 3-5/8/2021 National Authority for Education Quality Assurance and Accreditation
• Exam systems and student assessment for colleges and institutes of higher education 1-2/8/2021 National Authority for Education Quality Assurance and Accreditation
• Description of programs and courses and evaluation of learning outcomes for colleges and institutes of higher education 25-27/7/2021 National Authority for Education Quality Assurance and Accreditation
• Strategic planning for colleges and institutes of higher education 11-12/7/2021 National Authority for Education Quality Assurance and Accreditation
• Effective teaching and learning strategies for colleges and institutes of higher education 25-26/11/2018 National Authority for Education Quality Assurance and Accreditation
• Self-evaluation of colleges and institutes of higher education 11-13/3/2018 National Authority for Education Quality Assurance and Accreditation
• Quality standards in the teaching process 11-12/3/2020 Faculty and Leadership Development Center, Cairo University.
• Exam systems and student assessment 11-12/3/2020 Faculty and Leadership Development Center, Cairo University.
• Organizing scientific conferences 11-12/11/2019 Faculty and Leadership Development Center, Cairo University.
• International publishing of scientific research 1-2/10/2018 Faculty and Leadership Development Center, Cairo University.
• Creative thinking. 4-5/5/2016 Faculty and Leadership Development Center, Cairo University.
• Competitive research projects. 14-15/9/2014 Faculty and Leadership Development Center, Helwan University.
• Effective presentation skills. 11-12/12/2013 Faculty and Leadership Development Center, Cairo University.
• Research ethics. 13-14/11/2013 Faculty and Leadership Development Center, Cairo University.
• Modern trends in teaching. 9-11/6/2012 Faculty and Leadership Development Center, Cairo University.
• Credit hour systems. 9-11/6/2012 Faculty and Leadership Development Center, Cairo University.
• Artificial Intelligence in Teaching & Training 16/11/2025 Nile University
• Prompt Engineering: How to Make Artificial Intelligence Work for You 15/11/2025 GMIA Green Media AI University
• Online Educator 6-7/7/2021 International Academy of Engineering and Media Sciences in Media Production City.
• The educational course for strategic studies and national security No. (11) 1-24/4/2019 Nasser Higher Military Academy
• A mini TOT training course in the field of human development. 18-21/9/2011 International Academy of Engineering and Media Sciences in Media Production City.
• ICDL course International Computer Driving License. 31/7/2006 Statistics Center - Cairo.
• Graphic Diploma. From 14/8/2000 To 12/10/2000 Education Center YAT
• Completed an English language course. 13/2/2001 International British Institute
• Enneagram training course 11-1-2025 Dr. Amira Al-Hadidi Center for Consulting and Training

• Quadrant name: Neveen Mohammed Ahmed Al-Rifaie.
• Current job: Professor, Department of Advertising Production - Division of Media Sciences - International Academy of Engineering and Media Sciences - Media Production City.
• Date of Birth: 12/1/1978
• Social Situation: married.
• The address (Egypt): 7629 Al-Yasmeen St., off Street 9, Mokattam, Cairo.
• The address (Sharjah): Al Majaz Corniche Tower -Al Majaz 2
• Phone number: .01110206041 -0228438757
• E-mail: Neveenerefaie2@gmail.com

• Kinship: Husband
• Name: Eng. Mohamad Farouk Al-Saeed Al-Hefnawy
• Occupation: Lighting Engineer
• University: Faculty of Applied Arts, Helwan University
• Sharjah Broadcasting Authority

• Master's Thesis Address: Mixing animation and live photography in dramatic advertising films.
• Year: 2005
• Doctoral thesis Address: Employing semantic indicators in designing national television advertisements.
• Year: 2010

• Administrative experience or positions Year
• First: The Quality General supervisor of quality work at the Academy 2022/2025
• Director of the Quality Assurance and Accreditation Unit in the Media Sciences Division and the Academic Director of the Advertising Production Program 2019/2025
• Quality-specific achievements: First: Department of Media Sciences: Obtaining the advertising production program based on programmatic trust (May 2025) Obtaining the radio and television production program based on program reliability (May 2025)
• Second: Business Administration Branch: Obtaining the media organization management program (May 2025)
• Thirdly: Engineering Branch: Obtaining the communication program on programmatic reliability (October 2024) Acquiring the Power program based on program reliability (October 2024) In the process of obtaining the institutional accreditation and the accreditation of the rest of the programs in the International Academy of Engineering and Media Sciences
• Standards Coordinator (program academic standards - program design - promotion and development) 2021-2025
• Former Head of the Faculty Members Committee 2018
• Second: the councils Member of the Board of Directors of the Sub-Solidarity Fund for Students of the International Academy of Engineering and Media Sciences 2021-2025
• Member of the Media Sciences Division Council 2015-2025
• Member of the Board of Advertising Production Department 2011-2025
• Third: Registration Committees Member of the Material Registration Committee in the Advertising Production Department 2007-2025
• Head of the second-level material registration committee 2016-2019
• Head of the first-level material registration committee 2015
• Fourth: Examination and control committees Chairman of the First Level Control Committee 2015-2025
• Vice Chairman of the First Level Control Committee 2016
• Member of the Advertising Production Department Control Committee 2015
• Member of the Advertising Production Department Control Committee 2013 -2014
• Member of the Control Committee of the Multimedia Department 2015
• Member of the third level control committee 2010-2012
• Fifth: Committees for filming examinations and external correction Member of the examination photography committee for the first level 2025
• Member of the Exam Filming Committee for the Advertising Production Department 2015
• External corrector 2014-2025
• Sixth: Graduation Projects Supervisor of graduation projects in the Advertising Production Department 2025
• Member of the Jury for Graduation Projects, Advertising Production Department 2011-2012 2019 2020
• Seventh: Quality Committees Former Head of the Faculty Members Committee 2018
• Eighth: Student Families free design family head 2013-2014

• Materials Section
• Integrated marketing communications Advertising Production Department - Media Sciences Division
• Consumer behavior article Advertising Production Department - Media Sciences Division
• Promotion art Advertising Production Department - Media Sciences Division
• Principles of public relations Advertising Production Department - Media Sciences Division
• Advertising campaign planning Advertising Production Department - Media Sciences Division
• Advertising production principles What stage but specialization - Department of Media Sciences
• Advertising Economics Advertising Production Department - Media Sciences Division
• TV ad formats Advertising Production Department - Media Sciences Division
• TV advertisement Advertising Production Department - Media Sciences Division
• Radio advertisement Advertising Production Department - Media Sciences Division
• Management and marketing of exhibitions, festivals and special events Advertising Production Department - Media Sciences Division
• Rhetorical communication What stage but specialization - Department of Media Sciences
• E-commerce basics Department of Multimedia - Division of Media Sciences
• Editing the content of the advertisement in Arabic Advertising Production Department - Media Sciences Division
• Advertising production management. Advertising Production Department - Media Sciences Division
• International media (Department of Media Institutions) - Division of Business Administration
• Outdoor road ads Advertising Production Department - Media Sciences Division
• Practical Training 2 Advertising Production Department - Media Sciences Division
• Advertising photography 2 Advertising Production Department - Media Sciences Division
• Practical Training 1 Advertising Production Department - Media Sciences Division
• TV Graphics Radio and Television Department - Media Sciences Division
• Special topic in the advertisement Advertising Production Department - Media Sciences Division
• Advertising Creativity Strategies Advertising Production Department - Media Sciences Division
• Graduation Project Advertising Production Department - Media Sciences Division

• 1. The art of promotion.
• 2. Principles of public relations.
• 3. Planning advertising campaigns.
• 4. The economics of advertising.
• 5. Television advertising.
• 6. Radio advertisement.
• 7. Management and marketing of exhibitions, festivals and special events.
• 8. Rhetorical communication.
• 9. Outdoor advertising.
• 10. Advertising photography 2.
• 11. A special topic in the advertisement.
• 12. Advertising creativity strategies.

• Working as a faculty member at the International Academy of Engineering and Media Sciences from 2007 until now
• The general supervisor of quality work at the International Academy of Engineering and Media Sciences and the director of the quality assurance and trust unit of the media sciences branch.
• Working as an animator for the production of educational CDs in the Multimedia Department of the Technological Development Center of the Ministry of Education 2002