Driven professional with knack for creating compelling content and managing digital strategies. Proficient in copywriting and project management, with strong communication and organisational skills. Ready to elevate brand presence and drive audience engagement through innovative content solutions.
Overview
25
25
years of professional experience
12
12
years of post-secondary education
1
1
Certification
Work history
Content Manager
WordLift
, Italy
06.2019 - Current
Enhanced brand visibility by creating engaging and SEO-optimised content.
Developed a comprehensive content strategy for improved customer engagement.
Improved website traffic by implementing keyword-rich articles and blog posts.
Conducted thorough market research for a better understanding of audience preferences.
Proofread and edited all articles to ensure error-free publication.
Led brainstorming sessions, resulting in innovative content ideas.
Managed multiple projects simultaneously, meeting all deadlines efficiently.
Utilised analytics tools to monitor performance of content on various platforms.
Worked closely with SEO team to improve search engine rankings.
Crafted compelling copy that resonated well with target audience, leading to increased conversions.
Performed regular audits of website content, ensuring up-to-date information at all times.
Maintained consistent brand voice across all channels, enhancing overall brand recognition.
Coordinated editorial calendar planning meetings, ensuring timely delivery of digital assets.
Maintained consistent brand voice and style across content.
Developed communication strategies to support business direction.
Online Community Manager
InsideOut Today
11.2013 - 06.2019
- Managing the execution & daily management for the different social networks - Monitoring the social media channels and monitoring them using Google analytics & other tools
- Coordination in organizing Meetups, conferences and workshops
- Creating campaigns for specific projects/events
- Working closely with the team to develop new and engaging online content
- Writing blog posts, articles, newsletters, communications materials, and material for social media channels - Helping out the CEO in the sales process by participating in meetings and customer follow-ups
- Lead generation through the different online activities and presenting frequent status reports against the targets
- Scanning & analyzing competitors
- Supporting in researching new market opportunities and online brand influencer's
- Preparation of the monthly editorial calendar - Total ownership of E-marketing projects including helping out in setting the strategy as well as the implementation & management.
Assistant Marketing Manager
Savoy Sharm Group
Cairo
10.2009 - 10.2013
Administrative Responsibilities:
Provide general assistance to the department
Carrying out specific projects and research
Keep managers' diaries - including making their appointments and travel arrangements
Managing appointments for the manager business trips
Assist in the compilation of all reports & co-ordination of marketing activities
Assembles and submit relevant data from files, compiles statistics and information as instructed by the manager
Work closely with managers for the implementation of marketing plans, strategies, and activities
Working effectively and supporting the marketing team for coordinating and implementing marketing communication projects Social Media Responsibilities: - Maintain and execute the day to day operations of fan pages on social networks
- Responsible for all contents for the Facebook Fan Page and Twitter account and to ensure consistency of messages across different social media platforms
- Ensure campaigns are in line with the clients/social media platforms guidelines and objectives
- Track campaigns performance
- Be aware of the global presence of the brand on different social media networks, and what the competition is doing online - Monitor latest trends and tools for the online Marketing -Coordinating the marketing calendar with online activities -Following the new trends to align the social media message content accordingly -Collaborating with designers, working with the sales and Marketing teams and identifying new online marketing opportunities -Researching for articles and latest posts about travel and tourism and the property to save it in our records and to share the most important one on our different social media platforms -Working on new marketing innovative ideas with the designers and the rest of the marketing team -Helping in setting online marketing plan for the coming events and holidays
Event Manager and in charge of the Administration
InterContinental Hotels Group
10.2005 - 08.2009
Informs other departments of Event details that concern them, Maintains open channels of communication with other department heads and the General Manager
Prepare and present a quarterly progress report for the ongoing events in the hotel and to post event evaluation
Track the lost business to be able to overcome reasons for loosing the business and to determine how future events can be improved
Handle guest comments and inquiries and escalate customers complains to the management for immediate action
Ensure and maintain accurate records of all contacts and all events that took place in our property to solicit prospect business
Respond to incoming Meeting & conferences enquiries directed to the sales department
Researching in the market to identify business opportunities with new and existing customers
Meet with the event organizers to finalize agreement and all event details
Entertain prospects and existing key accounts with the view to sustain business and generate further sales
Attend the important events to maintain good relations with the customers for further business opportunities
Prepare new attractive packages for different kinds of events ( inside the property or outside the property)
Developing Office procedures and policies
Assist in the compilation of all reports, presentations & co-ordination of sales activity
Participates in any local PR events as assigned
Office Manager for the General Manager
Ghannam Egypt - Veterinary pharmaceuticals and Feed additives
08.2004 - 10.2005
Handling all faxes, letters, memos and e-mails
Providing the GM with notices of meeting times, places and the meeting agenda
Maintaining all appropriate records
Handling and updating the filling system
Scheduling the daily appointments for the General Manager
Handling all hotels reservation including accommodations, monthly meeting and annual seminar
Preparing recruitment lists and job postings
Receives visitors and phone calls
Keeping management appropriately informed of area of activities and any significant problems
Preparing and presenting a monthly progress report
Preparing the meeting agendas and taking the meeting minutes.
Event Coordinator
JW Marriott
09.2003 - 03.2004
Arranging the promotions for the Food and Beverage department and creating new ideas
Handling incoming and outgoing faxes and e-mails
Handling weddings and engagements reservations
Coordinating functions and activities with other departments
Giving an orientation to guests for our restaurants and ballrooms for any event
Maintaining a good relation with guests, for further business opportunities
Coordinating with the purchasing manager for special purchasing related to the Events department
Taking weekly meeting minutes
Following up on customer needs
Establishing and maintaining an updated filling system
Arranging accommodations for guests
Handling and updating the mailing list
Attending the daily Food & Beverage briefing and briefing the outlets managers of the ongoing events.
Banquet Sales and secretary
Movenpick Heliopolis
07.1999 - 05.2002
Preparing and updating all menus
Promoting new packages
Handling all office work
Preparing the purchase requests/ requisitions for stationery and promotional materials for the department
Handling the attendance record for the entire department
Handling incoming and outgoing faxes and e-mails
Handling meeting, birthday, conferences and wedding reservations
Confirming outside catering
Giving an orientation to guests for our restaurants and ballrooms for any events
Creating new ideas for all outlets
Taking weekly meeting minutes
Up selling upon reservation
Trace all files for follow - up to solicit future business.
Human Resources Business Partner Manager, OD at United for consulting servicesHuman Resources Business Partner Manager, OD at United for consulting services