Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Generic

Nivana Ali

Giza

Summary

Experienced with managing customer relationships and improving user engagement. Utilizes data analysis and CRM tools to enhance customer retention and satisfaction. Track record of leading teams to optimize CRM processes and drive successful outcomes.

Overview

11
11
years of professional experience
2030
2030
years of post-secondary education
2
2
Certifications
3
3
Languages

Work History

Dealer Network & CRM Section Head

Peugeot
08.2024 - Current
  • Collaborated with management to develop strategies for optimizing dealer performance and improving overall operational efficiency.
  • Assisted in the training of new dealers, sharing expertise on game rules and procedures for an efficient onboarding process.
  • Improved overall brand reputation by addressing customer feedback proactively and implementing necessary changes.
  • Analyzed market trends and consumer behavior to optimize brand positioning for maximum impact.
  • Spearheaded successful crisis management efforts during critical incidents, safeguarding company reputation and minimizing negative impact on brand image.
  • Established strong relationships with key industry influencers, resulting in increased brand exposure.
  • Managed cross-functional teams to ensure smooth coordination and execution of brand development projects.
  • Collaborated with sales teams to develop customized marketing materials that drove higher conversion rates for key accounts.
  • Created engaging visual assets for use across digital channels, significantly enhancing user experience on websites and social media platforms.
  • Created and managed budgets to maximize brand reach and engagement.
  • Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
  • Researched market trends to identify customer needs and preferences for strategic planning.
  • Conducted research and analysis to determine brand positioning and messaging.
  • Planned, implemented, and tracked sales and marketing strategies to promote brand products.
  • Devised content strategy to effectively engage target audiences.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Improved website visibility through development and implementation of SEO strategies.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
  • Mentored local personnel on best practices and protocols to maximize productivity.
  • Optimized email campaigns to increase open and click-through rates.
  • Wrote and distributed press releases to increase brand visibility.

Digital & CRM Supervisor

Peugeot
09.2021 - 07.2024
  • Building and maintaining profitable relationships with key customers.
  • Overseeing the relationship with customers handled by your team.
  • Resolving customer complaints quickly and efficiently.
  • Keeping customers updated on the latest products in order to increase sales.
  • Meeting with managers in the organization to plan strategically.
  • Expanding the customer base by upselling and cross-selling.
  • Understanding key customer individual needs and addressing these.
  • Conducting business reviews using CRM programs.
  • Knowing your competition and strategizing accordingly.

Senior digital Content Creator & Community Manager

Shahid / MBC
12.2019 - 08.2021
  • Company Overview: SHAHID's digital platform serving The North African Countries (French Speaking countries - Morocco, Tunisia and Algeria)
  • Enhance engaging and successful content, advertising for SHAHID's digital platform serving The North African Countries (French Speaking countries - Morocco, Tunisia and Algeria)
  • Collaborated with product development team to effectively modernize and update promotions.
  • Managed full-cycle marketing and advertising strategies including estimating costs, managing resource allocation and adjusting production schedules.
  • Informed supervisors and company leaders on markets and regional sales needs to best meet customer needs and maximize revenue.
  • Optimized advertising efforts by developing content for media relations, corporate communications and Engaging posts.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
  • Developed campaigns and specific marketing strategies for clients.
  • Increased customer satisfaction by resolving all application reaming issues.
  • Handled more than 75 K digital cases seeking customer satisfaction.
  • Monitored social media and online sources for industry trends.
  • Prepared for public relations presentations and plans by gathering information on business objectives, vision, brand strategy, competition, and industry trends.
  • Increased revenues and supported business goals by developing public relations strategies and campaigns.
  • SHAHID's digital platform serving The North African Countries (French Speaking countries - Morocco, Tunisia and Algeria)

After Sales Marketing & Digital Supervisor

Renault
05.2016 - 11.2019
  • Managing Renault's Social Media Platforms including: Facebook Fan page / Renault Egypt (Strategy; Content, Designs, Creative and Traffic planning)
  • Instagram / Renault Egypt (Strategy; Content, Creative and hash tags)
  • YouTube / Renault Egypt
  • Mobile App - My Renault (Handling all the communication on both levels: Digital and others)
  • Creating the Data base and Photo bank for the accessories for all Renault models.
  • Creating Marketing strategies & Communication Plan to serve the brand (Sales & After Sales).
  • Managing Website and SEO strategies.
  • Managing SEM strategies.
  • Monthly Digital reporting and presentations to upper management & Regional Office in Middle East.
  • Managing all communication with the regional office in Middle East.
  • Media planning and Budget allocation for digital marketing aligned to ABL Advertising.
  • Working with/managing Renault MENA Leads Management Tool abiding to monthly lead targets.
  • Managed the creation of the first augmented reality application in the Egyptian automotive market for Renault Egypt 'New Kadjar' Developing the QR codes for catalogues Ads and Fliers.
  • Developing an Accessories Database within estimation for its prices and handling sales process and communication with all concerned parties.
  • Managing applications 'development concerning corporate Identity Guidelines, Ideas, Development and launch.
  • Social Media Crisis Management.

Sales & Marketing Specialist

Distributel
01.2016 - 02.2018
  • Maintained organized, presentable merchandise to drive continuous sales.
  • Worked alongside retail representatives to boost sales by enhancing product presentations and advertising collateral.
  • Trained and developed new sales team associates in products, selling techniques and company procedures.
  • Maintained records related to sales, returns and inventory availability.
  • Analyzed and properly processed product returns, assisting customers with finding alternative merchandise to meet needs.
  • Organized racks and shelves to maintain store visual appeal, engage customers and promote specific merchandise.
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Collaborate with agencies and other vendor partners.
  • Preparing proposals and meeting with clients to discuss opportunities for reaching target audience.
  • Managing all social media campaigns to drive more leads.

Account Executive

The Marketer.net
01.2014 - 07.2015
  • Align with content team to create timely and engaging content optimized for platform used and intended audience.
  • Monitor sites for customer service opportunities.
  • Analyze and report social media actions on a monthly basis for successes and new opportunities.
  • Work aside long with the Art director to create engaging and professional visuals that reflect client and their brand (Customize social media pages (ex. Facebook, Twitter, Google+, YouTube), develop supporting offline collateral, create original content, etc.).
  • Continue to refine and define our social marketing process.
  • Work with teams to create a solid branding message that's reflected across The Marketer. Net's marketing materials, social media content and shared by employees.
  • Creating a portfolio of client accounts and monitoring the ongoing activities related to them.
  • Work with clients to create a social media strategy that collaborates with marketing, PR and advertising campaigns, research top influencers, competitors, and trends in clients' industries.
  • Managing, reviewing progress and delivering the client's advertisement projects.
  • Identifying accounts whose revenue may be shrinking to address any 'at risk' customers and reach out to these accounts to ensure they are retained.
  • Monitoring work performance of colleagues and direct them to the Clients.

Education

Ph.D. - Digital Communications And AI Technologies

Université De Nantes
Nantes, France
05-2025

Master of Science - Marketing Major

Université De Nantes
09.2015 - 06.2016

Bachelor of Science - LICENSE of SCIENCE & MANAGEMENT

Université De Nantes
09.2011 - 06.2015

Skills

  • Campaign management
  • Lead nurturing
  • CRM integration
  • Customer journey mapping
  • Customer retention strategies
  • Marketing automation
  • Customer support
  • Multichannel marketing
  • Sales funnel management
  • Teamwork and collaboration
  • Multitasking
  • Operations management
  • Business development expertise
  • Client relationship management
  • Marketing

Certification

CM - Certified Manager Certification, 02/2018

Accomplishments

  • WON The best Digital Practise Award in 2019 in Renault across the MENA Region & North Africa.
  • Receive the ACE AWARD in recognition of my contributions and performance in the Marketing Department in Q1 - 2025.
  • Whitelisted Peugeot's Hot Line Number on TRUECALLER to raise Reachability Rate in CSI surveys.
  • Ensured uniform implementation of Peugeot's corporate identity (CI) across all dealership touchpoints - including signage, interior design, digital assets, uniforms, and customer-facing materials.
  • Created or localized brand guidelines and trained dealer staff to uphold Peugeot's visual and experiential brand standards.
  • Conducted regular audits to ensure compliance with brand standards across all outlets, resulting in a measurable improvement in brand consistency.
  • Collaborated with sales and retail teams to align showroom layout, ambiance, and customer journey with brand positioning, increasing walk-in satisfaction and dwell time.
  • Initiated onboarding programs and workshops for dealer teams focused on brand tone of voice, visual identity, and customer experience delivery.
  • Managed new dealership launches and existing showroom renovations to meet Peugeot's brand requirements, delivering projects on time and within budget.
  • Adapted global Peugeot branding guidelines to fit the Egyptian market context while maintaining alignment with international standards.
  • Achieved measurable improvement in brand perception and customer feedback through consistent identity rollout and training.

Timeline

Dealer Network & CRM Section Head

Peugeot
08.2024 - Current

Digital & CRM Supervisor

Peugeot
09.2021 - 07.2024

Senior digital Content Creator & Community Manager

Shahid / MBC
12.2019 - 08.2021

After Sales Marketing & Digital Supervisor

Renault
05.2016 - 11.2019

Sales & Marketing Specialist

Distributel
01.2016 - 02.2018

Master of Science - Marketing Major

Université De Nantes
09.2015 - 06.2016

Account Executive

The Marketer.net
01.2014 - 07.2015

Bachelor of Science - LICENSE of SCIENCE & MANAGEMENT

Université De Nantes
09.2011 - 06.2015

Ph.D. - Digital Communications And AI Technologies

Université De Nantes

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Nivana Ali