Hi, I’m
Noha M. Youssef
Marketing, Communication & Storytelling Consultant
City Of 6 October, Giza
Overview
18
years of professional experience
Work History
Sanad for Alternative Parental Care (SANAD)Cairo
Marketing Consultant
07.2024 - Current
Job overview
- Lead the overall marketing & communication strategy positioning SANAD as a key actor in alternative parental care and aftercare for care leavers.
- Turn program data and reports into clear, human-centered content (social media, presentations, event scripts) for donors, partners and the public.
- Co-design awareness and advocacy campaigns on Kafala, youth independence and aftercare, including event concepts, agendas and messaging.
Baheya Foundation
Marketing Consultant – Offline Marketing
01.2024 - 06.2024
Job overview
- Led offline marketing and events to support Baheya’s mission in breast cancer awareness and treatment.
- Planned and delivered on-ground activations, booths and branded materials that reflected a warm, hopeful and empowering tone.
- Coordinated with vendors and internal teams to ensure consistent messaging and brand experience across all touchpoints.
Yalla Kafala Foundation
Marketing & Public Relations Manager
10.2022 - 01.2024
Job overview
- Developed and implemented comprehensive marketing strategies that enhanced brand visibility and engagement across multiple platforms.
- Led cross-functional teams in executing public relations campaigns, resulting in increased community outreach and stakeholder engagement.
- Managed digital marketing initiatives utilizing SEO and social media tools, driving organic traffic and expanding audience reach significantly.
- Coordinated media relations activities, fostering partnerships with local influencers and organizations to amplify messaging and awareness.
SABIS – SABIS Network Schools in Egypt
Marketing Manager
01.2021 - 06.2022
Job overview
- Led school marketing with a focus on trust-building communication with parents and students and a clear admissions narrative.
Educate Me Foundation
Senior Communication Specialist
02.2018 - 02.2021
Job overview
- Designed and implemented communication plans for education and community-development programs.
- Produced impact stories and content showing how experiential learning changes children’s and communities’ lives.
- Supported fundraising and partnerships with tailored stories, reports and success-case materials.
- Highlight: Helped shift communication from “project activities” to clear education impact stories that resonated with donors and communities.
OneWorld – UNFPA-funded Project
Communication Manager
09.2014 - 08.2018
Job overview
- Led communication for a UNFPA-funded youth and development project, making technical concepts youth-friendly and culturally sensitive.
- Managed awareness campaigns, media materials and visibility products on youth development and SRHR-related topics.
- Coordinated with UNFPA and local partners to keep messaging and branding coherent across channels.
- Highlight: Translated complex UNFPA program language into accessible youth messages, strengthening program visibility and acceptance.
CARE International
Resource Development & Marketing Senior Advisor
08.2007 - 01.2011
Job overview
- Acted as a bridge between program teams and corporate partners, ensuring clear, timely communication on development projects.
- Developed fundraising and visibility materials that connected project numbers to human stories.
- Supported events and initiatives that strengthened CSR partnerships with the private sector.
Education
Maastricht School of Management Netherlands
MBA from Marketing
2010
University Overview
Graduated with First Degree Honor
Middlesex University (Accredited Through MSA)
Bachelor of Arts from Marketing Management
University Overview
Graduated with High Honor
Skills
Strategic Communication, PR, & Branding
Storytelling & Content management
Awareness & advocacy campaigns
Events & On-ground Activation
Stakeholder & Donor Communication
Timeline
Marketing Consultant
Sanad for Alternative Parental Care (SANAD)
07.2024 - Current
Marketing Consultant – Offline Marketing
Baheya Foundation
01.2024 - 06.2024
Marketing & Public Relations Manager
Yalla Kafala Foundation
10.2022 - 01.2024
Marketing Manager
SABIS – SABIS Network Schools in Egypt
01.2021 - 06.2022
Senior Communication Specialist
Educate Me Foundation
02.2018 - 02.2021
Communication Manager
OneWorld – UNFPA-funded Project
09.2014 - 08.2018
Resource Development & Marketing Senior Advisor
CARE International
08.2007 - 01.2011
Maastricht School of Management
MBA from Marketing
Middlesex University (Accredited Through MSA)
Bachelor of Arts from Marketing Management