Noha T. Abuhussien
Founder And Head Of Marketing Essential IMC Agency
Cairo
Summary
As a co-founder and founder, I have been pursuing my passion for nonprofit and business development for over six years. I have a Bachelor of Business Administration in Banking and Finance from University of Dubai, which gives me a solid foundation in the financial and legal aspects of entrepreneurship. I have co-founded a new venture that aims to empower children and youth through education and mentorship, and I have been running my own business that offers full fledged marketing services for businesses in different fields. I have multiple skills in nonprofit volunteering, new business development, and working with startups, which enable me to contribute to the social and economic impact of my projects. I am driven by the mission of creating positive change in the world, and I value innovation, collaboration, and diversity.
Overview
16
16
years of professional experience
2
2
Languages
Work History
Founder and Head of Marketing
Essential IMC Agency
11.2022 - Current
- Planning and development of marketing strategies
- Marketing team management
- Development and execution of marketing campaigns
- Data analysis and performance measurement
- Developing brand strategies
- Interdepartmental collaboration
- Staying current on market trends
- Strategic planning
- Brand management
- Digital marketing and online presence
- Identify new business opportunities
- Overseeing social media strategies
- Performance measurement
Project Manager
King Abdullah Financial District
08.2022 - 01.2023
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Planned, designed, and scheduled phases for large projects.
- Identified plans and resources required to meet project goals and objectives.
- Monitored project performance to identify areas of improvement and make adjustments.
- Met project deadlines without sacrificing build quality or workplace safety.
- Established effective communication among team members for enhanced collaboration and successful project completion.
- Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
- Provided detailed project status updates to stakeholders and executive management.
- Developed strong relationships with stakeholders through regular communication updates, fostering trust and confidence in the team''s ability to deliver results.
Founder and Head of Marketing
Crafty Station - Essential Events
02.2015 - 08.2020
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Established a successful business by identifying market needs and developing innovative solutions.
- Developed strong partnerships with key industry players, contributing to an increased market presence.
- Led the strategic planning process to define business goals and ensure alignment across all departments.
- Led a team of marketing professionals for successful product launches and promotions.
- Drove business growth by forging strategic alliances with complementary organizations to expand reach into new markets.
- Oversaw corporate events planning, creating memorable experiences for clients that strengthened partnerships and loyalty levels.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Conducted comprehensive market research to identify emerging trends and capitalize on new opportunities.
- Launched marketing activities for new product lines and market penetration.
- Planned and executed events and marketing programs to increase qualified leads.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Identified value propositions and key messages for company marketing campaigns.
- Identified target audiences and devised campaigns to match target demographics and optimize results.
- Maintained reporting and developed actionable insights to continually improve branding efforts.
- Developed and implemented targeted digital strategy to improve business performance.
- Preserved brand integrity by monitoring consistency and quality of marketing content.
Marketing Specialist
EBDAA IMC LLC.
04.2013 - 01.2015
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
- Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
- Boosted lead generation through the creation of engaging content for social media platforms.
- Delivered comprehensive market research reports that guided executive decision-making processes.
- Increased lead generation with creation and implementation of innovative email marketing campaigns.
- Leveraged social media analytics to guide content creation, driving increased follower engagement.
- Boosted online engagement by optimizing website content for SEO.
- Developed comprehensive marketing strategies for product launches, significantly increasing market penetration.
Training Coordinator
Knowledge Training Institute
02.2009 - 06.2012
- Coordinated logistics for training events, including scheduling facilities, securing necessary equipment, and managing participant registration.
- Facilitated communication between trainers and participants before and after sessions to ensure clear expectations and follow-up support were provided as needed.
- Maintained accurate records of employee participation in training events, tracking progress towards learning objectives.
- Provided ongoing coaching and mentoring support for employees seeking professional growth and development.
Education
BBA - Major Finance And Banking - Minor Marketing
University Of Dubai
Dubai - UAE06-2012
Skills
Team leadership
Strategic planning
Project management
Marketing
Entrepreneurial and innovative
Team building
Timeline
Founder and Head of Marketing
Essential IMC Agency
11.2022 - Current
Project Manager
King Abdullah Financial District
08.2022 - 01.2023
Founder and Head of Marketing
Crafty Station - Essential Events
02.2015 - 08.2020
Marketing Specialist
EBDAA IMC LLC.
04.2013 - 01.2015
Training Coordinator
Knowledge Training Institute
02.2009 - 06.2012
BBA - Major Finance And Banking - Minor Marketing
University Of Dubai
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