Nooran Kotb
Alexandria
Summary
Business owner of Noroché (Apparel and fashion brand).
- Talented Entrepreneur with a solid background in business management, operational planning and revenue generation. Hardworking, dedicated and resourceful leader with 7+ years in market. Ready to leverage experience and drive to pursue new professional challenges.
- Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
25
25
years of professional experience
Work History
Business Development & Marketing Consultant
Freelance
06.2021 - Current
- Identify their their strength, weakness, opportunities and threats by SWOT analysis and PESTEL to know the best business strategy and how penetrate and compete in the market.
- Advise our clients on how to create and implement marketing strategies to promote their business. Their main duties include identifying the organization's marketing goals, creating various marketing materials and monitoring campaign results
Entrepreneur
Noroché
Alexandria
06.2017 - Current
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
- Set organizational mission, business vision and effective strategy for our company.
- Determined areas in need of improvement and devised targeted corrective actions for each concern to maintain optimal business operations.
- Mapped income generating strategies to grow revenue.
- Created and updated company digital presence to enhance product marketing through professional website and optimized social media profiles.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Implemented business strategies, increasing revenue and effectively targeting new markets.
- Brought in consistent revenue with sharp marketing tactics, promoting business expansion and diversification of offerings.
CEO
Noroché
Alexandria
06.2017 - Current
- Analyzed and tracked business metrics and made appropriate adjustments to meet supply and demand needs.
- Updated business processes, products and team makeups to generate more business opportunities and cater to audience needs.
- Implemented strong hiring and training techniques to promote team cohesiveness and streamline overall workflow.
- Made large-scale financial decisions and supervised company spending to reduce material losses and maximize profits.
- Identified new revenue generation opportunities to maximize bottom-line profitability.
- Directed market expansions to propel business forward, meet changing customer needs.
- Devised new promotional approaches to boost customer numbers and market penetration while enhancing engagement and driving growth.
- Coached and guided senior managers to improve employee job satisfaction and achieve higher performance levels.
Marketing Manager
Noroché
Alexandria
06.2017 - Current
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Assessed marketing copy, art comps and final designs and compared with established specifications.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
- Transformed corporate website and social media platforms to better engage customers and promote sales.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
Financial Advisor
Libano-Suisse Takaful Egypt
Alexandria
11.2017 - 12.2022
- Met with clients to discuss assets, expenses and long-term and short-term investment goals to devise personalized financial plans.
- Created business plan and identified target customers by interacting on phone and in person, handling basic inquiries and providing quotes.
- Helped individuals and families build and execute wealth management strategies based on unique goals and objectives.
- Delivered strategic investment advice for individual and corporate clients.
- Facilitated new client onboarding process and investment account setup.
- Recruited, trained and mentored junior financial and support staff to generate ideas, share knowledge and grow firm.
- Developed personal rapport with each client to maintain customer loyalty and establish long-term accounts.
- Provided specialized financial planning support for clients with diverse portfolios and individual needs.
Organizational Development Consultant
Sellite Arabia digital marketing company
Alexandria
12.2020 - 05.2021
- Evaluated staff performance and provided coaching to address inefficiencies.
- Provided reporting for forecast analysis and ad-hoc reporting in support of decision-making.
- Developed effective improvement plans in alignment with goals and specifications.
- Gathered, organized and input information into digital database.
- Generated reports detailing findings and recommendations.
- Maintained overall safe work environment with employee training programs and enforcement of safety procedures.
- Developed and updated tracking spreadsheets for process monitoring and reporting.
- Developed team communications and information for sales calls.
Pharmacist Assistant - Then Shift Manager
Khalil Pharmacy - Somouha Department
Alexandria
07.2015 - 12.2017
- Communicated instructions to patients or caregivers about proper use and storage of drugs.
- Requested updated prescriptions and medical information from physicians.
- Counseled customers on medications, appropriate dosage and potential side effects.
Education
MBA - Marketing
10.2022
Professional Diploma - Human Resources Management
05.2017
Bachelor of Science - Aquaculture
05.2015
Skills
- Teambuilding
- Decision-Making
- Flexible and Adaptable
- Active Listening
- Multitasking Abilities
- Excellent Communication
- Analytical and Critical Thinking
- Written Communication
- Planning and Coordination
- Interpersonal Communication
- Organization and Time Management
- Problem-Solving
Languages
Arabic
Native language
English
Advanced
C1
French
Elementary
A2
Timeline
Business Development & Marketing Consultant - Freelance
06.2021 - Current
Organizational Development Consultant - Sellite Arabia digital marketing company
12.2020 - 05.2021
Financial Advisor - Libano-Suisse Takaful Egypt
11.2017 - 12.2022
Entrepreneur - Noroché
06.2017 - Current
CEO - Noroché
06.2017 - Current
Marketing Manager - Noroché
06.2017 - Current
Pharmacist Assistant - Then Shift Manager - Khalil Pharmacy - Somouha Department
07.2015 - 12.2017
Arab Academy For Science, Technology (AASTMT) - MBA, Marketing
Arab Academy For Science & Technology (AASTMT) - Professional Diploma, Human Resources Management
Faculty of Agriculture – Alexandria University - Bachelor of Science, Aquaculture
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