Nora Orkhan
Marketing Communications Director
Cairo
Summary
Proven Marketing & Communications Professional with extensive experience in the field for more than 25 years in well developed Associations & Companies.
Ability to work in Challenging circumstances & change it to success story. Expert in Branding with all guidelines,believing that it's the company image & position. Expert in identifying market trends, customer needs, creative direction, competition areas and developing matching launching roadmaps & marketing strategy with an emphasis on speed to market and profitability.
Overview
25
25
years of professional experience
18
18
years of post-secondary education
3
3
Languages
Work History
Marketing Communications Director
Easycash
03.2023 - Current
- Built Marketing & Communications Departments
- Established departmental performance goals and provided feedback for underperforming areas.
- Monitored office workflow and administrative processes to keep operations running smoothly.
- Worked closely with organizational leadership and board of directors to guide marketing & communication strategy as per company whole vision & strategy.
- Oversaw Marketing Campaigns results and provided corrective feedback to achieve daily and long-term goals.
- Formed strategic partnerships and connected with potential clients & partners to drive business development.
- Implemented Marketing strategies & plans, increasing campaigns ROI , and effectively targeting new markets.
- Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
- Trained and guided team members to maintain high productivity and performance metrics.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Define Campaign needs, product edges to identify & brainstorm with the team campaign creative strategies & direction.
- Deal with Media & Journalists,write scripts & review all company's press releases with Top management before publishing.
- Official external company speaker with media
- Managed all PRs activities & Press Conferences, protocols.
- Dealing with suppliers & agencies.
- Review Department expenses consistently, approve costs & allocate reasonable budget for each project or campaign launching plan.
- Oversee the development,management and maintenance of all online communication vehicles.
- Evaluate the success of various communication strategies and provide and implement recommendations for improvement.
- Collaborate with all departments to identify internal and external customer needs.
- Communicate and negotiate with promotional partners as needed for joint marketing activities.
- Monitor, evaluate, and report on similar industry activities; make recommendations based on findings/opportunities discovered & highlighted needed actions.
- Develop and promote branding initiatives consistent with corporate business goals and objectives.
- Maximize brand value through the development of ancillary revenue streams and new opportunities.
- Ensure all products,services and other offerings conform to brand identity; conduct ongoing brand management.
- Work with creative staff and other department heads to produce marketing collateral in accordance with brand messages.
- Develop, manage and produce materials to create a cohesive image and message for print and all offline communication vehicles.
- Ensure that all materials are developed and distributed according to an appropriate timeline.
- Responsible of all company events,conferences,fairs participation & sponsorship evaluations per needs & activations
Marketing & Communication Head
Areeba
06.2022 - 03.2023
- Started with the company team in Egypt, as they already exist in many Middle East countries, Origin Lebanon.
- Handled all Marketing & PR needs as per Company guidelines.
- Worked Closely with the main marketing team at Lebanon to launch the company in the Egyptian market.
- Managed time efficiently in order to complete all tasks within deadlines.
- Demonstrated a high level of initiative and creativity while advising with the fintech Egyptian market features & needs to start launching.
- Handled the advertising agency & all social media lines.
- Develop, manage and produce materials to create a cohesive image and message for print and all offline communication vehicles.
- Handled website content for Egypt.
- Ensure that all materials are developed and distributed according to an appropriate timeline.
- Responsible of all company events,conferences,fairs participation activations
- Communicate and negotiate with potential partners for business cooperations,opportunities & joint marketing activities.
- Deal with Media & Journalists,write scripts & review all company's press releases with Top management before publishing.
- Managed all PRs activities, Press Conferences & protocols + Dealing with media.
- Cultivated interpersonal skills by building positive relationships with whole team across region.
Marketing Senior Manager
EKhales (e-finance)
01.2020 - 08.2021
- Worked on the re-launching of the brand from business line to a company.
- Managed the marketing department & set up the marketing new organization chart of the retail business company of e-finance.
- Introduced new systems, tools, and processes to achieve challenging objectives & Competitive market.
- Examined quarterly expenses vs activities to determine performance & needs.
- Implemented productivity benchmarks across department to maximize our campaigns ROI.
- Responsible for putting the Marketing Strategy of the new business line.
- Ensure all products,services and other offerings conform to brand identity; conduct ongoing brand management.
- Responsible of all Communication & PR
- Defined ATL & BTL Campaign plans of the year & managing the advertising agency.
- Fully responsible of the internal & external communication
- Developed and implemented new filing systems to improve organizational efficiency and productivity.
- Boosted team member productivity by enhancing performance monitoring and instituting motivational approaches.
- Brainstormed and developed marketing strategies to achieve short and long term objectives.
- Provided strong leadership to enhance team productivity and morale.
- Reviewed and analyzed reports, records and directives to obtain data required for planning department activities.
- Handled Market research process with outsource channel (quantitative & qualitative) with one of pioneer in the market (Neilsen) to come with result report that help the company strategy to compete with the market.
- Identified cost improvement changes and cost savings plans to increase company savings.
- Conducted performance evaluations, performance of the team
Marketing & Communications Head (Senior Manager)
Efinance
10.2017 - 12.2020
- Managed the marketing department team & set their objectives that achieve the company vision & execute its strategy.
- Developed and implemented process & systems to improve department efficiency and productivity.
- Developed the marketing organization chart & defined job needs as per company expansion & growth.
- Implement the Company projects Marketing Strategy & launching plan.
- Enhanced the whole brand corporate guidelines & worked on the Company Brand Position & awareness across the market.
- Managed all Company conferences, forum & PR events.
- Managed the company Communication PR & evaluate the press coverage results.
- Worked closely on the dept. internal work process & monitor all internal governance.
- Shared in creating the new company subsidiaries brand, logos & profile.
- Continued working closely on the retail brand with all its MKT needs as it was the 1st business line subsidiary (B2C & B2B2C) of efinance I started with them.
- Worked & execute mega B2B & GOV.projects from Marketing side perspective till launch as it's operated by efinance.
- Worked on big GOV. campaigns with Ministries as a marketing representative & consultant from efinance from putting the marketing strategy,plan,needs till launch & be live.
- Managed the Marketing Budget yearly plan & expenses.
- Responsible on all internal & external communications withing the company guidelines & vision.
- REsponsible on the yearly Cairo ICT & Pafix company participation with all its details, announcements, presentations, activations, materials needs,production & operations + PR coverage.
- Worked closely with organizational leadership and board of directors to execute company strategy.
- Formed strategic partnerships and connected with potential clients to drive business development.
Retail Marketing Head (Deputy Senior Manager)
Khales (efinance)
07.2016 - 10.2016
- Started with Retail Business line team from efinance
- Worked on creating the retail brand align with the mother company (efinance) vision & needs.
- Created & Defined the name, logo & the brand corporate guidelines with the ADvertising agency.
- Responsible of putting the Marketing Strategy of the new business line.
- Setting up the optimal marketing organization chart needed.
- Launched the new retail business line of efinance to the market.
- Responsible of all Communications (internal & external) & PR.
- Defined ATL & BTL Campaign plans of the year & managed the advertising agency
- Monitoring & evaluating the press coverage.
- Managed the Marketing Budget.
- Worked closely with other departments (Business developments & channels) to open new partnership opportunities through shared marketing campaigns.
- Helped CEO in building the business line vision as per market needs.
- Worked on ground through a lot of activations to be close to targeted clients.
- Launched a lot of co-branding campaigns & activities with GOV. utilities services for citizen paid through our app.
- Maintain brand positioning even in low market activity.
- Participated yearly @ Cairo ICT & Pafix with very innovative booths ideas that describe Khales services to citizen, using our partnership with utilities providers & under the support of efinance.
Marketing Deputy Manager
QNBAA
02.2013 - 07.2016
- Responsible for the bank rebranding from NSGB to QNB ALAHLI after acquisition.
- Handling the market analysis & measurements to define needed products & services.
- Fully responsible on the Retail Events’ preparations & organizations.
- Studying & Handling most of Sponsorships offers & events, negotiating prices to achieve best benefits vs cost.
- Fully responsible on Banks products Marketing Materials & Campaigns within bank guidelines.
- Handling & managing Marketing BTL & ATL Campaigns with Communication Dept.
- Cooperate in the Co-branding deals in terms of Marketing tools.
- Work closely with Top Managements.
- Handling the bank yearly performance & employees' achievement event from concept, idea,preparations & presenting.
Marketing & Communication Head
CrediNil (Consumer Finance Substitute From National Societe General Bank NSGB Group)
01.2009 - 11.2009
- Proven ability to learn quickly and adapt to new situation.
- Demonstrated a high level of initiative and creativity while tackling New market field.
- Managed time efficiently in order to complete all tasks within deadlines.
- Cultivated interpersonal skills by building positive relationships with others, specially sales representative team.
- Skilled at working independently and collaboratively in a team environment.
- Demonstrated leadership skills in managing the whole project from concept to completion.
- Responsible of the market research to measure our capabilities & edges vs competitors.
- Handling the market analysis & measurements.
- Plan & manage the full marketing & Media ATL /BTL Campaigns.
- Fully responsible on the events preparations & organization.
- Responsible of PRs activities & external communications.
Communications Deputy Head
National Societe General Bank (NSGB)
06.2000 - 12.2008
- Managed budget and other allocated resources and monitored expenditures and maintain overall spend within approved allocations.
- Created and managed range of communication materials and related content for use by spokespeople and in media communications.
- Facilitated use of communications expertise and coaching to support management.
- Developed strategic creative direction to advance company brand and continued to evolve and support changing needs of organization.
- Participated in the creation of the bank communication dept.
- Defined the bank new vision & the brand image strategy as the 1st retail bank in the Egyptian market.
- Shared & worked in rebranding the bank name from National Société General to NSGB in order to simplify the pronunciation on clients and created a unified brand identity as per Societe General Bank in France.
- Worked on creation & implementation of dept. budget process & procedures.
- Helped in the creation & administration of key retail - corporate advertising campaigns.
- Responsible for the Bank’s below-the-line (BTL) activities.
- Developing & implementing cross marketing promotions.
- Developing marketing & advertising plan of the year as per the bank vision & products strategy.
- Managing Media and advertising agencies pitches.
- Marketing Communication facts of the Bank’s group activities (Life Insurance Co. – Asset Management & the Leasing Company).
- Monitoring all competitors’ advertising campaigns.
- Measured the impact of the communication efforts & collect the feedback of advertising campaigns.
- Handling all the PR activities of NSGB including the formulation & execution of comprehensive media kits, newsletters, press releases, press conferences, profiles, events,…etc.
- Monitoring & evaluating the press coverage of the NSGB group.
- Fully responsible of preparing year end materials, gifts & presents (handling the biding of several agencies to compare prices & quality).
- Planned opening receptions & organized the Bank’s H.O, 25th & 30thanniversary inauguration party.
- Implemented & prepared the corporate Vision using multimedia approach (Video, Print & Radio).
- Organized & participated in several photo shoots for the Bank & the group.
- Liaising with reputable & multinational advertising agencies to launch extensive advertising campaigns.
- Liaising with multinational PR agencies to organize & launch PR campaigns.
Customer Service & Teller
Banque Du Caire & De Paris
01.1999 - 05.2000
- Reviewed information in customer accounts and made recommendations for new products and services.
- Consulted with customers on individual needs and offered solutions aligned with individual situations and preferences.
- Went above and beyond with service to promote loyalty and support bank goals.
- Processed various transactions with accuracy and according to bank standards and legal requirements.
- Responsible of opening new accounts for the customer.
- Executed wire transfers, stop payments and account transfers.
- Processed applications for new accounts.
- Fully responsible of the Bank’s Foreign & local currency briefcase.
- Handled various accounting transactions.
- Closing the end of day teller accounts ledger & reviewed with the teller manager.
- Assure the briefcase accuracy end of day.
Education
General Certificate of Secondary Education -
College De Saint Vincent De Paul (Francaise)
El Helmia El Gedida 09.1980 - 06.1994
Bachelor of Commerce - Accounting
Faculty of Commerce - English (Cairo University)
Giza 09.1994 - 06.1998
Skills
Creativity & Innovation
undefinedHandcrafting, Drawing, Reading, styling
Making Macrame, Crochet,Accessories & Decorations items
Making some fashion designing & styling
Love reading Novels & listen to it (specially scary, criminal, problem solving, history & fiction ones)
Timeline
Marketing Communications Director
Easycash
03.2023 - Current
Marketing & Communication Head
Areeba
06.2022 - 03.2023
Marketing Senior Manager
EKhales (e-finance)
01.2020 - 08.2021
Marketing & Communications Head (Senior Manager)
Efinance
10.2017 - 12.2020
Retail Marketing Head (Deputy Senior Manager)
Khales (efinance)
07.2016 - 10.2016
Marketing Deputy Manager
QNBAA
02.2013 - 07.2016
Marketing & Communication Head
CrediNil (Consumer Finance Substitute From National Societe General Bank NSGB Group)
01.2009 - 11.2009
Communications Deputy Head
National Societe General Bank (NSGB)
06.2000 - 12.2008
Customer Service & Teller
Banque Du Caire & De Paris
01.1999 - 05.2000
Bachelor of Commerce - Accounting
Faculty of Commerce - English (Cairo University)
09.1994 - 06.1998
General Certificate of Secondary Education -
College De Saint Vincent De Paul (Francaise)
09.1980 - 06.1994
Similar Profiles
Nasreldeen Mohamed HassaninNasreldeen Mohamed Hassanin
Mobile Team Lead at EasyCash for Electronic PaymentsMobile Team Lead at EasyCash for Electronic Payments
Khaled HabboubKhaled Habboub
Medical-doctor at Medical Training / InternshipMedical-doctor at Medical Training / Internship
Heba T-ullah SolimanHeba T-ullah Soliman
Senior Performance Marketing Specialist at NawySenior Performance Marketing Specialist at Nawy