NOUR HATEM
Digital Marketer
Cairo
Summary
Highly skilled digital marketer and social media specialist with a proven track record of success in executing effective marketing campaigns and fostering customer loyalty. Years of experience in social media management, SEO implementation, and graphic design, resulting in remarkable achievements such as increasing social media engagement by 50% and improving website traffic by 100%. Known for creativity, strategic thinking, and excellent communication skills, making me a valuable asset to any marketing team. Experienced and energetic Marketer with over seven years of experience effectively managing marketing projects from conception to completion. Proficient in utilizing digital marketing platforms to drive sales and enhance overall company productivity. Skilled in overseeing online and print marketing campaigns, leading to increased partner relations for the company. Expert in monitoring and reporting marketing objectives to facilitate internal communications within the organization. Result-oriented and determined to establish a strong market presence in my future endeavors.
Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention.
Overview
13
13
years of professional experience
4
4
years of post-secondary education
2
2
Languages
Work History
Project Manager
Soot El Watan News
Giza, Giza
04.2025 - Current
- Managed 6+ social media platforms, ensuring consistent brand voice across all channels.
- Adopted 5+ new trends and emerging platforms per quarter, increasing engagement by 30%.
- Boosted engagement rates by 40% through compelling, visual-first content strategies.
- Grew community by 100K+ followers by sharing consistent, value-driven content.
- Increased brand awareness by 35% YoY via tailored strategies for different regions.
- Optimized posting schedules, resulting in a 25% boost in post visibility.
- Maintained a 95%+ response rate with proactive social media customer support.
- Created ad campaigns that led to 50% increase in website traffic and 30% lead generation.
- Analyzed KPIs to refine campaigns, improving ROI by 20%.
- Coordinated 15+ influencer collaborations, boosting brand reach by 100K+.
- Streamlined content workflows, reducing production time by 30%.
- Curated diverse content (blogs, videos, reels), improving audience retention by 25%.
- Led a team of 4+ specialists, increasing output efficiency and creative quality.
- Used tools like Google Analytics and Meta Insights to track and optimize performance.
- Conducted audience research, increasing targeted content reach by 3x.
- Aligned with marketing to integrate social and PR strategies for unified campaigns.
- Launched influencer campaign with 500K+ impressions and 5K+ new signups.
- Conducted workshops across 5 departments to upskill teams on social best practices.
- Built brand presence through monthly campaigns, averaging 150K+ impressions.
- Implemented content calendars, increasing posting consistency by 40%.
- Negotiated 10+ brand collaborations, expanding audience reach by 25%.
- Wrote high-converting copy that improved ad CTR by 18%.
- Improved online sentiment with proactive community engagement strategy.
- Designed a training program that cut onboarding time for new hires by 50%.
- Oversaw PR and social integration, resulting in stronger brand identity.
- Developed successful PR strategies, leading to 20+ media placements.
- Authored 30+ press releases, including crisis communications and executive speeches.
- Led PR team and media relations during high-stakes events, protecting brand image.
- Built journalist relationships, increasing earned media mentions by 40%.
- Created and managed paid social campaigns with measurable ROAS improvements.
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
Social Media Manager
Win Win Agency
Remote
11.2024 - 04.2025
- Monitored social media trends and emerging platforms, implementing 5+ new strategies quarterly that boosted relevance and engagement by 20%.
- Boosted engagement rates by 35% through the creation of compelling, visually appealing content tailored to audience interests.
- Grew a loyal following of 100K+ across platforms by consistently sharing valuable and relatable content.
- Increased brand awareness by 40% YoY through well-planned and platform-specific social media strategies.
- Optimized posting schedules using analytics tools like Meta Insights and TikTok Analytics, improving content visibility by 25%.
- Delivered exceptional customer service by maintaining 95% response rate within 24 hours across all social media platforms.
- Developed and managed 10+ targeted ad campaigns, leading to a 50% increase in website traffic and 30% growth in lead conversions.
- Analyzed performance metrics weekly to identify growth opportunities, leading to a consistent MoM increase in engagement and reach.
- Coordinated 15+ influencer partnerships, expanding brand reach by 100K+ potential new users across niche and macro audiences.
- Streamlined content creation processes, reducing production time by 30% while maintaining high creative standards.
- Wrote high-converting ad copy, resulting in a click-through rate (CTR) increase of 18% across paid campaigns.
- Leveraged analytics tools (e.g., Google Analytics, Meta Business Suite) to refine strategies and improve campaign performance by 20%.
- Managed 6+ social platforms simultaneously, maintaining consistent and high-impact brand messaging across all touchpoints.
- Spearheaded a cross-platform influencer campaign that generated 500K+ impressions and 5K+ new followers in one month.
- Conducted competitor analysis to identify content gaps, leading to 3 new series formats and 15% audience growth.
- Increased engagement rate by 25% through interactive content like polls, quizzes, and live Q&A sessions.
- Led cross-functional workshops for 4+ departments, aligning internal teams on social media best practices and boosting collaboration.
- Curated diverse content formats (blogs, videos, reels, carousels), catering to varied audience preferences and improving content performance.
- Streamlined the editorial workflow, enabling a 50% increase in posting frequency without compromising quality.
- Aligned social media content with marketing goals, contributing to a 22% lift in campaign-driven sales.
- Developed a full-funnel social media strategy that enhanced brand presence and drove consistent MoM growth in reach and engagement.
- Conducted market research to tailor content and messaging, leading to a 3x increase in shares and saves.
- Led a team of 4+ social media specialists, fostering a culture of creativity and accountability.
- Boosted brand visibility by executing monthly creative campaigns, averaging 150K+ impressions per campaign.
- Implemented real-time trend tracking to keep content fresh, resulting in a 15% improvement in relevance score across platforms.
- Maintained brand reputation through proactive crisis communication strategies, minimizing negative sentiment by 80%.
- Oversaw daily posting schedule, ensuring that all content aligned with brand tone, visuals, and trending narratives.
Content Creator
Inshape Clinic
Remote, GZ
10.2023 - 04.2025
- Analyzed over 30+ media coverage reports and 100+ social media analytics dashboards monthly to measure campaign success and refine digital strategies, improving engagement by 20%.
- Adapted design concepts across 4+ media formats (web, social, print, video), increasing content versatility and reducing creative turnaround time by 25%.
- Integrated social media APIs to enable seamless content sharing, leading to a 15% increase in organic reach across platforms.
- Conducted keyword and audience research for 20+ campaigns, boosting SEO rankings and driving a 30% increase in targeted web traffic.
- Edited and optimized 100+ content pieces across all platforms to maintain brand consistency and reduce error rates by 40%.
- Created engaging, SEO-optimized content that increased blog visibility by 35% and session duration by 25%.
- Collaborated with creative teams on 10+ major campaigns, improving engagement rates by 22% quarter-over-quarter.
- Monitored and optimized paid campaigns in real-time across Google and Meta platforms, resulting in a 3.5x ROAS (Return on Ad Spend).
- Generated monthly performance reports and dashboards that highlighted a 40% increase in conversions from social campaigns.
- Adapted digital strategies based on market insights, contributing to a 15% growth in monthly sales.
- Leveraged advertising platforms including Meta Ads, Google Ads, and YouTube to target niche audiences and increase lead generation by 28%.
- Developed a content strategy and editorial calendar that streamlined production and led to 30% more consistent publishing across all channels.
- Researched and implemented 5+ emerging digital trends, enhancing content relevance and driving 20% growth in follower interactions.
- Designed and implemented a social media strategy that increased follower count by 15% and reduced bounce rate by 12%.
- Successfully managed content for GCC markets, resulting in a 20% increase in regional engagement.
- Launched creative campaigns and posts that increased average post engagement by 35% within 3 months.
- Proofread and edited over 150+ content pieces to ensure clarity, tone, and brand alignment.
- Built and maintained a loyal social community with a 10% monthly growth rate through active engagement and personalized content strategies.
- Boosted brand engagement by creating compelling social media posts and campaigns.
- Strengthened content through proofreading and editing.
Account Manager
Grow and scale
Remote, GZ
09.2022 - 09.2023
- Developed and managed mood boards and creative concepts for luxury gold and diamond brands, ensuring brand consistency across all social media channels.
- Oversaw full social media management for multiple luxury brands, including content planning, scheduling, and community engagement.
- Coordinated and executed professional photoshoots to create high-quality visual content tailored for digital and offline campaigns.
- Spearheaded branding, social media, and offline marketing activities for Rosary brand, establishing a cohesive and recognizable brand identity.
- Planned and covered exclusive events, generating real-time social media content that boosted brand visibility and engagement.
- Collaborated with influencers to expand reach and credibility, negotiating partnerships that increased brand awareness.
- Grew Instagram presence for luxury and Rosary brands from zero to over 12,000 followers within a few months, achieving an average engagement rate of 7%.
- Increased social media-driven leads by 30% through targeted campaigns and influencer collaborations.
- Enhanced offline marketing effectiveness by integrating social media campaigns with physical events, leading to a 20% increase in event attendance.
- Utilized data-driven insights to optimize content strategy, resulting in consistent follower growth and improved brand sentiment.
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Attended monthly sales meetings and quarterly sales trainings.
Social Media Executive
SAYADATY MAGAZINE
UNITED ARAB EMIRATES, DUBAI
07.2022 - 07.2023
- Analyzed social media trends and audience insights to optimize content posting schedules, increasing engagement rates by 30% across Instagram, Facebook, and Twitter.
- Created captivating and culturally relevant content tailored to Sayidaty’s audience, resulting in a 20% growth in followers within 4 months.
- Managed Sayidaty’s social media profiles with consistent brand voice and visual identity, ensuring alignment with the magazine’s editorial tone and style.
- Collaborated with editorial and marketing teams to integrate social media strategies with print and digital campaigns, boosting cross-channel audience interaction.
- Developed and launched innovative social media campaigns, including hashtag initiatives and influencer collaborations, which increased brand visibility by 35%.
- Utilized social media analytics tools to monitor post-performance and audience behavior, refining strategies that led to a 25% increase in organic reach.
- Engaged actively with Sayidaty’s online community, responding to comments and messages promptly to enhance follower loyalty and brand sentiment.
- Coordinated with influencers and content creators to produce exclusive lifestyle and fashion content, amplifying Sayidaty’s presence among target demographics.
- Streamlined social content production by implementing content calendars and reusable templates, improving publishing efficiency by 40%.
- Stayed updated with the latest digital and social media trends in the MENA region, applying insights to keep Sayidaty’s social channels fresh and relevant.
- Supported event coverage and live social reporting for Sayidaty’s sponsored events, enhancing real-time engagement and brand exposure.
Digital Marketing Coordinator
Sayidaty Magazine
UNITED ARAB EMIRATES, DUBAI
11.2021 - 07.2022
- Collaborated closely with the marketing team to launch a digital marketing campaign that boosted website traffic by 25% within three months.
- Created innovative concepts and designs for various projects, including websites, print materials, and digital campaigns, enhancing overall brand consistency and appeal.
- Utilized data analytics tools to pinpoint areas of improvement and developed actionable strategies that increased user engagement by 15%.
- Analyzed website and social media metrics to identify trends and opportunities, resulting in a 20% increase in content reach and audience interaction.
- Monitored website performance using Google Analytics, generating detailed reports to guide ongoing optimization efforts.
- Developed and executed a targeted influencer marketing campaign that increased brand awareness by 30%, expanding reach to new audiences.
- Implemented A/B testing on various channels to identify best-performing tactics and optimize campaign performance.
- Used Adobe Creative Suite to design promotional materials, search engine marketing advertisements and mobile advertisements.
- Developed and implemented campaigns for email, online advertising, search engines and direct mail.
- Analyzed web analytics data to optimize digital marketing efforts and maximize ROI.
- Stayed up-to-date with industry trends and best practices to continuously improve digital marketing initiatives.
- Coordinated promotional events both online and offline to increase brand awareness among target audiences.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Created content strategies for digital media.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Researched and analyzed industry trends to inform search marketing strategies.
- Researched and implemented search engine optimization recommendations.
Marketing Analyst
Techno Flow -U.A.E
UNITED ARAB EMIRATES, DUBAI
11.2020 - 11.2021
- Conducted in-depth market research and competitive analysis to identify trends, customer needs, and new business opportunities within the construction MEP sector, contributing to a 20% increase in qualified leads.
- Analyzed sales data and campaign performance metrics to optimize marketing strategies, resulting in a 15% improvement in lead conversion rates and a 10% increase in overall sales.
- Supported the sales team by preparing detailed reports and presentations that highlighted product benefits and market positioning, aiding in closing deals with a 25% higher success rate.
- Played an active role in client engagement by coordinating and attending over 30 client meetings and site visits, improving client satisfaction and retention by 18%.
- Participated in site visits to construction projects, ensuring alignment of product specifications with client needs and providing technical support, leading to a 12% reduction in project delays due to better coordination.
- Assisted in closing deals by collaborating closely with sales and technical teams, contributing directly to securing 6 new major contracts in the last year.
- Developed targeted marketing materials and proposals that communicated Techno Flow’s unique value proposition, increasing client inquiries by 22%.
- Monitored industry developments and competitor activities, enabling the company to adjust offerings and maintain a 15% competitive edge in the MEP market.
- Worked closely with creative teams to develop eye-catching visuals that aligned with overall marketing messaging and strategy objectives.
- Analyzed third-party data and investigated new growth opportunities.
- Developed comprehensive marketing strategies for increased brand awareness and customer engagement.
- Created customized marketing materials to increase product awareness.
- Established and managed relationships with external data providers and research vendors.
Marketing V Sales Executive
FMM (Fashion Designer)
01.2019 - 10.2020
- Generated new leads and opportunities through networking, cold-calling, and other sales X marketing techniques.
- Collaborated with marketing and sales teams to improve content marketing and cross-promotional initiatives.
- Conducted a comprehensive analysis of customer demographics and purchasing behaviors, resulting in a targeted marketing campaign that increased sales by 10%.
- Managed daily operations such as cashiering, stocking, and merchandising to ensure smooth store operations.
- Established new relationships with vendors and boutiques.
- Closed deals with boutiques/stockists.
- Prepared line-sheets, consignment sheets, and invoices.
- Generated sales monthly reports.
- Dealt with logistics and delivery partners.
Indoor Sales
Motorola Solutions
UNITED ARAB EMIRATES, DUBAI
07.2018 - 12.2018
- Established and nurtured relationships with 10+ vendors and boutique partners, expanding product availability and market reach.
- Successfully closed multiple deals with hospitality sector clients, including 6 qualified leads in the last month (renewals + new clientele).
- Developed tailored line-sheets, consignment sheets, and invoices to streamline wholesale operations.
- Prepared and presented monthly sales reports, identifying key trends and offering actionable insights to increase revenue.
- Utilized effective sales techniques to build strong customer relationships, contributing to consistent sales growth month-over-month.
- Conducted competitive market research to identify new product expansion opportunities, leading to a broader brand presence in the retail and hospitality sectors.
- Analyzed customer feedback and sales data to recommend product and strategy improvements, directly impacting sales conversion rates.
- 🚚 Logistics & Operations
Managed logistics coordination and maintained strong relationships with delivery partners to ensure on-time fulfillment and order accuracy. - Oversaw the full sales-to-delivery pipeline, improving operational efficiency by reducing delays by 25%.
Marketing Assistant
Soyco Trading
UNITED ARAB EMIRATES, DUBAI
09.2016 - 05.2018
- Assisted management with writing reports and documents.
- Organized and hosted presentations X customer visits.
- Visited customers/external agencies.
- Established relationships with new clients.
- Conducted market research.
- Contributed to team effort by accomplishing related results as needed.
- Analyzed marketing data to identify trends and develop insights that informed future marketing decisions.
- Collaborated with marketing and sales teams to improve content marketing and cross-promotional initiatives.
- Managed a team of marketing professionals to ensure the successful execution of marketing campaigns.
Marketing Research
Market Ways Arabia
UNITED ARAB EMIRATES, DUBAI
03.2016 - 08.2016
- Increased brand awareness by developing and executing marketing research strategies.
- Executed full lifecycle ad marketing research projects to completion.
- Developed comprehensive reports for clients, showcasing insightful findings from marketing research studies.
- Increased brand awareness by designing and executing targeted marketing research initiatives.
- Conducted international marketing research to understand distributor, partner and customer needs.
- Managed marketing research projects that improved business strategy through consumer insights.
- Increased brand awareness by developing and executing targeted marketing research strategies.
- Conducted marketing research resulting in 50 strong leads.
Social Media Specialist
Forbes Middle East
UNITED ARAB EMIRATES, DUBAI
03.2015 - 03.2016
- Managed and grew Forbes Middle East’s social media accounts, increasing followers by 15% and engagement by 20% within 6 months.
- Curated daily content for Forbes Middle East and its digital clients, ensuring consistent, engaging, and brand-aligned messaging.
- Collaborated with the internal digital agency to develop and execute marketing strategies for F&B and beauty clients, including content calendars, creative direction, and reporting.
- Analyzed media coverage and social media analytics to measure campaign performance, resulting in a 25% improvement in strategy effectiveness.
- Created cross-platform design adaptations (web, social, video, print) to ensure brand consistency and visual appeal across all channels.
- Worked with designers and developers to launch time-sensitive online campaigns, increasing product awareness by 30%.
- Used tailored messaging for different platforms, increasing platform-specific engagement by 18% through tone optimization.
- Implemented A/B testing to refine content strategy, improving post performance and achieving a 10% increase in CTR.
- Monitored trends and applied relevant strategies to keep the brand ahead of competitors in a fast-evolving digital landscape.
- Responded to customer inquiries and DMs promptly, maintaining a 95%+ customer satisfaction rate on social platforms.
- Built relationships with influencers and brand ambassadors, resulting in a 35% increase in reach and engagement during collaborative campaigns.
- Integrated user-generated content into campaigns, boosting authenticity and improving engagement by 12%.
- Utilized social media tools like Hootsuite to automate and streamline publishing, increasing team efficiency by 40%.
- Tracked KPIs regularly and delivered performance reports to stakeholders, aligning digital efforts with overall business goals.
Customer Service Clerk
BPA Worldwide
01.2012 - 12.2015
- Acquired new customers through word of mouth recommendations from our existing customers.
- Improved customer management system through our customer retention efforts.
- Greeted customers in a friendly and professional manner.
- Created reports and documents as requested by the office manager.
- Learned and followed all store policies and procedures, resulting in fewer mistakes and improved customer service.
Education
Some College (No Degree) - Digital Marketing
07.2021 - 09.2021
Digital marketing course - Digital Marketing
06.2021 - 07.2021
BBA - Marketing
05.2011 - 06.2015
- Bachelor of Business Administration – Marketing
- American University in Dubai (AUD)
- Graduated: June 2015
- Dean’s List Honoree
Skills
Timeline
Project Manager - Soot El Watan News
04.2025 - Current
Social Media Manager - Win Win Agency
11.2024 - 04.2025
Content Creator - Inshape Clinic
10.2023 - 04.2025
Account Manager - Grow and scale
09.2022 - 09.2023
Social Media Executive - SAYADATY MAGAZINE
07.2022 - 07.2023
Digital Marketing Coordinator - Sayidaty Magazine
11.2021 - 07.2022
Boost Solutions in Egypt - Some College (No Degree), Digital Marketing
07.2021 - 09.2021
Hub Spot - Digital marketing course, Digital Marketing
06.2021 - 07.2021
Marketing Analyst - Techno Flow -U.A.E
11.2020 - 11.2021
Marketing V Sales Executive - FMM (Fashion Designer)
01.2019 - 10.2020
Indoor Sales - Motorola Solutions
07.2018 - 12.2018
Marketing Assistant - Soyco Trading
09.2016 - 05.2018
Marketing Research - Market Ways Arabia
03.2016 - 08.2016
Social Media Specialist - Forbes Middle East
03.2015 - 03.2016
Customer Service Clerk - BPA Worldwide
01.2012 - 12.2015
American University of Dubai - BBA, Marketing
05.2011 - 06.2015
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