Nouran Gohar
Digital & Marketing Operations Officer NAFR At Qatar Airways
Summary
Ambitious marketer with a dynamic and results-driven style with over 9 years of experience. A motivated initiator with strong multitasking, project management and communication skills. Versatile influencer looking for a new professional challenge with a growing team.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
1
1
Certification
2
2
Languages
Work History
Digital & Marketing Operations Officer NAFR
Qatar Airways
Giza
09.2022 - Current
- Planning and implementation of promotional offer, value-add and ancillary product propositions. loyalty initiatives to achieve revenue, yield improvement, and digital penetrations targets.
- Act as the subject matter expert on the assigned region (NAFR) through the campaign processes
- Ensuring the implementation of the end-to-end campaign processes and procedures that support B2B/B2C campaigns/ activities as per QR standards and SOPs.
- Prepared weekly updates and reports to track growth and success rates of marketing campaigns.
- Maintained editorial calendar to keep content timely, relevant and engaging.
- Designed and presented social media campaign ideas.
- Analyze web traffic data and ROI of all digital marketing activities/campaign and provide the summary report to the management.
- Design and content proofing to QR website for assigned markets through Adobe Experience Manager.
- Designing news letters for local/regional campaigns within QR guidelines through Oracle Responsys.
- Briefing HO to SEM and affiliate marketing through company tools.
- Manage, co-ordinate communications within internal stakeholders (marketing department, station sales teams, regional stakeholders) and external stakeholders (media agency-suppliers-partners) on crafting till deployment of campaigns for assigned region.
- Ensure all campaigns are assigned with QR guidelines and standards
- Monitoring web traffic to analyze website performance through Adobe Analytics.
- Participating in brainstorming meetings to develop marketing collateral.
Marketing Supervisor
Volkswagen Egypt
Giza
01.2020 - 09.2022
- Monthly automotive market insights.
- Conducted market research for new products potential and market opportunities.
- Develop and execute plans for marketing communications and brand management in support of the strategic marketing plans and in-line with budget guidelines.
- Brand and product positioning through continuous competitive analysis.
- Marcom; BTL, Digital Marketing in support of budget guidelines.
- New CI implementation in Egypt.
- New website & mobile app.
- Internal marketing communication.
- Product planning.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Developed creative presentations, trend reports, and product data sheets.
- Organized promotional items for customers and events.
- Produced new business leads with product displays and digital campaigns initiatives.
- Developed creative presentations, trend reports, kitted assets and product data sheets.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
- Recruited and hired experienced suppliers to complete projects on time and within budget requirements.
Senior Account Manager
Innovation crew ME- Ad Agency
Giza
08.2018 - 12.2019
- BTL Marketing.
- Activations & event planning
- Delivered creative sales presentations and pitches to clients, upper management and junior sales associates for demonstration.
- Working through all agency's departments; management, design and creative teams, sales, production house.
- Participated in delivering client's vision and prospective to creative team through post meetings brainstorming sessions.
- Obtained pricing deals, negotiated contracts and solidified beneficial agreements.
- recruiting new suppliers to ensure better quotations for clients and higher quality.
- Sold new products and services and developed new accounts to maximize revenue potential.
- Sold new products and services and developed new accounts to maximize revenue potential.
- Supervised lower-level account managers to maintain excellent services for company's accounts.
- Organized client feedback and introduced streamlined process of replying to and rectifying complaints.
- Clients: Vodafone, Orange, We, El Araby, E-finance, General Motors, Phillips
- Projects: Oscar Themed team building event for General Motors, Annual offers roadshow for el Araby all over Egypt, Cheetos boom bang flavours roadshows
- PepsiCo office branding, Vodafone roadshows, Orange shops activations, Phillips new building branding.
Account Executive
Etac Promo
Giza
10.2016 - 08.2018
- BTL Marketing
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities through creative proposal withing account guidelines and corporate identity.
- Developed thorough understanding of key clients' needs and requirements to prepare customized solutions.
- Trained teams to optimize service delivery in alignment with individual needs to boost customer satisfaction.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Brand activations and event planning end to end process.
- Working through all agency's departments.
- Brainstorming, creative process.
- Prepared and delivered customer sales quotes.
- Clients; Shell, Bonjorno, Nestle, Egypt Air, and BMW
- Projects: Shell summer activation, Bonjorno AX internal campaign, Shell Technology and leadership program, Egypt Air 804 memoriam service, Shell safety day conference, Shell Helix trade roadshow, shell helix shops branding.
Account Executive
IFP Group, Events Services
Cairo
04.2014 - 10.2016
- Responsible for inviting over 400 international visitors to Food Africa exhibition.
- Market research for international buyers eligibility.
- Event planning and data management.
- Responsible for Food Africa/ Project Egypt marketing activities ( outdoors, radio ads, printing collaterals, emailing campaigns)
- Managed exhibition's crises.
- Database management for buyers for travel and hospitality logistics.
- Dealt with over 65 nationalities
- Managing registration and help desk.
- Feedback buyers' analysis.
- Projects; Food Africa Expo 2014/2015, Project Iraq, Project Egypt 2015.
Sales Executive / Admin Assistant
OCS- Overcoffee solutions
Cairo
09.2013 - 04.2014
- Market Research and leads generation activities
- Brief clients' requirements to sales software engineers
- Closing deals.
- Advised current and new clients with IT solutions that suits their business objectives.
- Build rapport with existing and new clients.
- Managed company correspondents.
- Clients: Volkswagen, Audi, Seat, Skoda, Taqa, Sodic and Amlak properties.
Education
Bachelor degree -
Faculty of Economics And Political Sciences.
Cairo University 09.2009 - 05.2013
Skills
Brand Awareness understandingundefined
Certification
Google Fundmentals of Digital Marketing
Timeline
Digital & Marketing Operations Officer NAFR
Qatar Airways
09.2022 - Current
Google Fundmentals of Digital Marketing
08-2022
Marketing Supervisor
Volkswagen Egypt
01.2020 - 09.2022
Senior Account Manager
Innovation crew ME- Ad Agency
08.2018 - 12.2019
Account Executive
Etac Promo
10.2016 - 08.2018
Account Executive
IFP Group, Events Services
04.2014 - 10.2016
Sales Executive / Admin Assistant
OCS- Overcoffee solutions
09.2013 - 04.2014
Bachelor degree -
Faculty of Economics And Political Sciences.
09.2009 - 05.2013
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