Nourhan Mohsen
Senior Digital Marketing
Haram, Giza
Summary
I am looking forward being a marketing and branding manager in famous international company or multi-national company, so i eager to learn more about that field by taking courses or by self learn from internet and i work in this field.
Overview
7
7
years of professional experience
5
5
years of post-secondary education
3
3
Languages
Work History
Digital Marketing Specialist
Nile University
Sheikh Zaid, Giza
01.2021 - Current
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
- Implemented new strategies to improve click-through rates and conversion.
- Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Created social media content with innovative brand messaging to support new product launches.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Designed paid client ads for use on diverse social media platforms.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
Social Media Marketing Specialist
Ain Shams University Hospital - MS unit
Heliopolis
04.2018 - 05.2021
- Boosted reach by creating digital content, managing scheduling, maintaining social media accounts and reporting analytics to measure engagement.
- Managed social media accounts on day-to-day basis to increase company recognition by creating engaging content.
- Trafficked advertisements to target audience using specific algorithms for focused exposure.
- Collaborated with sales, product management, and web development teams to create specific marketing campaigns across multiple platforms.
- Increased user base by promoting brand awareness and launching key marketing efforts.
- Participated in brainstorming sessions to generate creative ideas for campaigns.
- Managed paid social media advertising campaigns to reach and engage target audiences.
- Built relationships with industry influencers to increase brand awareness and engagement.
- Developed and deployed content marketing strategies to improve organic search traffic.
Marketing and Communications Manager
Arcplan Group
Dokki
04.2019 - 10.2020
- Boosted social media marketing campaign.
- Contributed expertise to multiple committees to enhance outreach and branding strategies.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Created and managed social media campaigns to increase brand engagement.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Coordinated with design and media teams to develop high-quality creative assets.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Digital Marketer
Bluesoftec
Maadi
02.2018 - 01.2019
- Managed marketing campaigns to cultivate brand awareness and drive website traffic.
- Drove email acquisition and marketing campaigns to support key business initiatives across account management, new business development and customer experience.
- Prepare detailed campaign reports and digital marketing strategies, communicating key findings to senior management.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Monitored and optimized advertising campaigns using Google, Facebook and Bing.
- Collaborated with internal departments to build digital experiences and achieve marketing goals.
- Increased customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work, bid strategies, audience targeting and placements.
- Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Monitored return on investment of online and social media marketing efforts.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Managed team engaged in ongoing product optimization, account management and ad placement.
- Increased customer engagement through social media.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
Digital Marketing Analyst
4level1 - English Courses
Dokki
10.2017 - 02.2018
- Initiated market research studies and analyzed findings.
- Monitored online trends, conversations and innovations to optimize strategies.
- Led projects to redesign web pages, diversify strategies and revitalize social media presence.
- Strengthened brand communication with in-depth analyses of competitors, market and economic changes.
- Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
- Measured and evaluated brand digital performance to present weekly findings to management.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
- Analyzing the effect of different online and offline channels on each other and developing and implementing innovative strategies for improvement and growth.
- Analyzing online user behavior, conversion data and customer journeys, funnel analysis and multi- channel attribution.
- Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns.
Sales and Marketing Executive
IT Valley
Dokki
11.2016 - 10.2017
- Utilized CRM software to track sales progression and communicate project needs.
- Carrying out all Marketing activities with vendors such as (IBM – Red hat-AppDynamics- Lenovo).
- Managing and Handling Software Licenses Renewal Operation.
- Supervise Designing Flyers, Advertisements, and Brochures.
- Responsible for Channel Marketing activities.
- Managing Social Media Platform, Tele-Marketing activities.
- Responsible for the Incentive Programs and supervising execution of these Programs.
- Maintaining Clients and customers’ satisfaction.
- Executing the marketing plan.
- Generate Database.
Customer Service Representative
Commercial International Bank
Smart Village
11.2015 - 07.2016
- Provided primary customer support to internal and external customers.
- Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
- Answered constant flow of customer calls with minimal wait times.
- Responded to customer requests for products, services, and company information.
- Updated account information to maintain customer records.
- Answered customer telephone calls promptly to avoid on-hold wait times.
- Clarified customer issues and determined root cause of problems to resolve product or service complaints.
- Participated in team meetings and training sessions to stay informed about product updates and changes.
- Handled customer inquiries and suggestions courteously and professionally.
Education
Bachelor of Arts - Marketing And Media Communication.
Cairo University
Cairo 09.2011 - 06.2015
Professional Diploma - Digital & Social Media Marketing
E-Marketing Academy
Dokki 07.2015 - 12.2015
Professional Diploma - Search Engine Optimization
Integrated Marketing Foundation
Nasr City 07.2018 - 12.2018
High School Diploma -
Pyramids Language School
Haram 04.2001 -
Skills
Marketing programs
undefinedWork Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Digital Marketing Specialist
Nile University
01.2021 - Current
Marketing and Communications Manager
Arcplan Group
04.2019 - 10.2020
Professional Diploma - Search Engine Optimization
Integrated Marketing Foundation
07.2018 - 12.2018
Social Media Marketing Specialist
Ain Shams University Hospital - MS unit
04.2018 - 05.2021
Digital Marketer
Bluesoftec
02.2018 - 01.2019
Digital Marketing Analyst
4level1 - English Courses
10.2017 - 02.2018
Sales and Marketing Executive
IT Valley
11.2016 - 10.2017
Customer Service Representative
Commercial International Bank
11.2015 - 07.2016
Professional Diploma - Digital & Social Media Marketing
E-Marketing Academy
07.2015 - 12.2015
Bachelor of Arts - Marketing And Media Communication.
Cairo University
09.2011 - 06.2015
High School Diploma -
Pyramids Language School
04.2001 -
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