Google ads editor
Omar Abbas
Cairo
Summary
Results-driven and highly skilled Digital Marketing professional with a proven track record in media buying and Google Ads. Offering 5+ years of experience in driving revenue growth, optimizing campaigns, and delivering exceptional ROI. Strong expertise in audience targeting, strategic planning, and data-driven optimizations. Seeking a challenging role to leverage my skills and drive impactful digital marketing strategies.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
4
4
Certifications
Work History
Affiliate Marketing Manager | Google Ads
U Offers
Cairo , Cairo Governorate
2021.01 - 2024.03
- Drove average of 20% increase in conversions and reduced cost per acquisition by 25% per quarter, resulting in average quarterly profit increase of $18,000 through comprehensive affiliate marketing strategies.
- Achieved average ROI increase of 29% and 120% surge in click-through rates across campaigns by leveraging data insights to optimize customer journey.
- Increased overall campaign effectiveness and engagement rates by 30% through thorough market research and precise audience targeting.
- Secured premium affiliate partnerships and placements, increasing brand visibility and reach by 20%.
- Collaborated with affiliate partners to develop co-marketing campaigns, ensuring seamless execution and consistent brand messaging.
SEM Specialist
ITCAN Digital Performance Marketing
Cairo , Cairo Governorate
2019.07 - 2020.01
- Drove $500K+ in revenue through Google Ads campaigns that achieved 200% increase in click-through rate and 35% increase in conversion rate for diverse clients.
- Reduced cost per click by 30% and increased return on ad spend by 46% through implementation of strategic bidding strategies and campaign optimizations.
- Boosted conversion rates by 24% by developing compelling ad copy and optimizing landing pages, resulting in $100K+ in additional revenue.
- Achieved 38% growth in customer acquisition, generating 500+ high-quality leads by utilizing data-driven insights to tailor ad messaging and design visuals, resulting in improved ad performance.
- Continually improved campaign outcomes through rigorous A/B testing, achieving 15% uplift in conversion rates, equating to $50K+ increase in monthly revenue.
Digital Marketing Specialist
MitchDesigns
Cairo , Cairo Governorate
2018.03 - 2019.07
- Orchestrated end-to-end digital marketing campaigns, driving brand awareness and customer engagement
- Increased website traffic by 40% and lead generation by 90% through innovative targeting strategies and effective SEO techniques
- Leveraged data insights to optimize campaigns, resulting in 35% increase in conversions and improved ROI
- Collaborated with cross-functional teams to ensure consistent brand messaging and impactful customer experience
- Coordinated with designers, content creators, and developers for cohesive campaigns and increased brand recognition.
SEM Specialist
5th Dimension
Cairo , Cairo Governorate
2016.09 - 2018.03
- Devised and executed successful SEM strategies, increasing online visibility by 35% and conversion rates by 30%
- Conducted comprehensive keyword research and competitor analysis
- Created compelling ad copy, optimizing landing pages and achieving 25% increase in click-through rates
- Implemented data-driven optimizations, resulting in 20% decrease in cost per click and improved ROI
- Collaborated with marketing team to align SEM efforts with broader marketing initiatives.
Education
Bachelor of Computer Science - Computer Science And Programming
Al Shrouk Academy
Cairo, Egypt 2011.09 - 2015.07
Skills
Media Buying and Planning
Certification
Google Ads Fundamentals Certificate, August 2019
Software
Google analytics
Google tag manager
Google Merchant center
Google search console
Google Keyword planner
Wordpress
Microsoft Excel
Ahrefs
Moz
Shopify
Campaign Monitor
Mailchimp
Optimizely
Timeline
Affiliate Marketing Manager | Google Ads
U Offers
2021.01 - 2024.03
SEM Specialist
ITCAN Digital Performance Marketing
2019.07 - 2020.01
Digital Marketing Specialist
MitchDesigns
2018.03 - 2019.07
SEM Specialist
5th Dimension
2016.09 - 2018.03
Bachelor of Computer Science - Computer Science And Programming
Al Shrouk Academy
2011.09 - 2015.07
Google Ads Fundamentals Certificate, August 2019
Google Ads Search Certificate, August 2019
Google Ads Fundamentals Certificate, August 2018
Google Ads Search Certificate, August 2018
Similar Profiles
Gizem GüneşGizem Güneş
SAP FICO Consultant at Global OffersSAP FICO Consultant at Global Offers
Jesus MartinezJesus Martinez
Senior Acquisitions Specialist at Best Fit Home Offers, LLCSenior Acquisitions Specialist at Best Fit Home Offers, LLC
Melanie DorroughMelanie Dorrough
Warehouse Lead at Ship OffersWarehouse Lead at Ship Offers