Strategic product planner with a strong background in brand development, market entry, and pricing strategies in the automotive industry. Proven expertise in product management, pricing optimization, and portfolio expansion, with valuable international exposure to EV technology from China. Skilled in leading cross-functional teams and utilizing data-driven insights to foster innovation and drive market growth.
● Conduct comprehensive market analysis to identify growth opportunities and
provide strategic recommendations for new brand acquisitions and model
introductions.
● Develop strategic business plans aligning products with market demands to
meet targets and drive growth.
● Represent the company in negotiations with OEMs, driving product
development and planning initiatives.
● Spearhead portfolio expansion by introducing high-potential automotive
brands, strengthening the company's market position.
Pricing strategy development