Omar El Said
Cairo
Summary
With a strong foundation in sales, marketing, and business development, I’ve achieved success across various industries, from real estate to FMCG and food & beverage. My professional journey began at Coca-Cola as a Senior HoReCa Channel Developer, where I honed my skills and found a passion for impactful market strategies. This role was pivotal in my development, shaping my approach to customer engagement and channel growth. I have also had the opportunity to work with other renowned global brands, including L'Oréal and Nestlé, which enriched my expertise in sales and key account management. Earlier in my career, I gained valuable experience at Cook Door, one of Egypt's largest fast-food chains, and during my university years in London at Beboz. These experiences broadened my understanding of diverse markets and customer behavior. I am passionate about creating value, driving results, and fostering strong client relationships, constantly seeking opportunities to leverage my skills to drive business growth.
Overview
7
7
years of professional experience
Work History
Sales Supervisor
Hassan Allam Properties
09.2024 - Current
- Developed and implemented marketing strategies to maximize sales and attract new clients.
- Prepared and presented contracts and other legal documents to clients.
- Developed new business and managed new and existing clients.
- Generated leads for sales and rental properties through cold calls and referrals.
- Educated clients looking to sell or buy on current market conditions, legal requirements, pricing, and mortgages.
Senior Key Account Manager
Froneri - Nestle Ice Cream
06.2024 - 08.2024
- Analyzed sales and customer data to identify trends and opportunities for increased profitability.
- Maintained current knowledge of evolving changes in marketplace.
- Developed and maintained strong working relationships with professionals within assigned territory.
Senior Key Account Manager
L'Oreal
03.2024 - 06.2024
- Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
- Analyzed sales and customer data to identify trends and opportunities for increased profitability.
- Developed thorough understanding of key clients' needs and requirements to prepare customized solutions.
- Built and maintained strong client relationships to drive business growth.
Senior Modern Trade Channel Developer
Coca Cola HBC Egypt
10.2023 - 03.2024
- I have successfully contributed to the launch of Fury and Monster our two new energy drinks launch in Egypt.
- I have successfully managed to renew all our contracts with new benefits that made our contracts more profitable.
- Directly manage major and critical developing customer accounts and coordinate the management of all other accounts.
- Negotiate business opportunities and contracts with Customers.
- Responsible for achieving certain sales target from direct sales routes through the process of growing and developing existing Customers.
- I'm currently managing accounts such as Circle K, On the Run, Gourmet and much more.
Senior Horeca Channel Developer
Coca Cola HBC
01.2023 - 10.2023
- Managed to contribute to increasing our market share percentage in the Egyptian market by signing with more than 80 accounts in a one-year period.
- Handled more than 150 accounts including major international brands and top local brands.
- Managed to contribute in decreasing the channels' overdue percentage by 77%.
- Achieved business targets yearly plan by understanding business needs of HORECA Channel customers and providing activities and solutions accordingly to meet their needs.
- Managed to contribute in the distribution of our two new energy drinks Fury and Monster in all HORECA channels.
- Lead execution of plans & activities including customized offerings (incl
- Special packs, channel-specific packs, World cup on ground activation, Africa cup of nations activations, Horeca branded tool kits execution in all our accounts, Coca Cola Festival).
- Prepared several presentations for top management.
Horeca Channel Developer
Coca Cola HBC
04.2021 - 01.2023
Business Development Associate
Cook Door
03.2020 - 04.2021
- Managed to come up with new initiatives such as the new food trucks to help the company be more efficient.
- Conducted market research with Nielsen and analyzed trends to identify new marketing opportunities.
- Collaborated with other internal teams (e.g., Operations, Sales, R&D) to develop strategic marketing initiatives.
- Worked with external agencies and vendors to execute new programs.
- Managed to increase the company sales by attracting new clients and closing several deals.
- Prepared sales presentations and participated in sales meetings
Marketing Specialist
Beboz
10.2017 - 05.2020
- Managed to boost their sales by negotiating a deal with Amazon which are in the same building.
- Studied demographic data to determine optimal targets and marketing tactics.
- Identified appropriate marketing channels and target customers for campaigns.
Education
BBA - Business Administration And Management
University of Hertfordshire
London05.2019
High School Diploma - undefined
Narmer American College
05.2015
Skills
- Sales & Marketing
- Strategic Planning
- Business Planning
- Strategic account development
- Team Management
- Market Anlaysis
- Client Relationship Management
Languages
English
Arabic
Volunteer Experience
Arab Society Ambassador, Helped organise events for Arab and Non-Arab students to meet with each other, socialize, eat, and most importantly have a good time., Assisted new students to find accommodation and set up their lives abroad., Organised weekly football matches for the society.
Activities
Member of The University of Hertfordshire Men's Football Club, Joining the University's football club has improved my interpersonal skills significantly and helped me gain several skills., Vice-Captain
Timeline
Sales Supervisor
Hassan Allam Properties
09.2024 - Current
Senior Key Account Manager
Froneri - Nestle Ice Cream
06.2024 - 08.2024
Senior Key Account Manager
L'Oreal
03.2024 - 06.2024
Senior Modern Trade Channel Developer
Coca Cola HBC Egypt
10.2023 - 03.2024
Senior Horeca Channel Developer
Coca Cola HBC
01.2023 - 10.2023
Horeca Channel Developer
Coca Cola HBC
04.2021 - 01.2023
Business Development Associate
Cook Door
03.2020 - 04.2021
Marketing Specialist
Beboz
10.2017 - 05.2020
High School Diploma - undefined
Narmer American College
BBA - Business Administration And Management
University of Hertfordshire
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