Omneya Mowafi
New Cairo
Overview
7
7
years of professional experience
16
16
years of post-secondary education
3
3
Languages
Work History
PR & Communication Specialist
TPP Network
Cairo
08.2025 - Current
- Build and manage strategic media relationships across magazines, platforms, partners, sponsors, and VIP
stakeholders.
• Develop PR directions, campaign approaches, launch positioning, and sponsorship angles independently.
• Lead communications for multiple shows, launches, partnerships, and roundtable events simultaneously.
• Handle direct, high-level communication with CEOs, government entities, media platforms, sponsors,
hotels, and public figures.
• Represent TPP externally as the primary communications contact across all major stakeholder groups.
• Manage sensitive situations including negotiations, crisis communication, venue escalations, and
partnership disputes.
• Create strategic communication assets sponsor narratives, press direction, event messaging, and PR
angles from scratch.
• Align cross-functionally with production, marketing, business development, social media, and management
on a continuous basis.
PR & Communication Executive
MO4 Network
03.2024 - 02.2025
- Collaborated with marketing teams to align PR objectives with overall business goals.
- Created compelling content for various platforms, increasing engagement and visibility.
- Streamlined internal communication processes, improving efficiency and information flow among employees.
- Coached team members on media appearances, ensuring consistent messaging and polished delivery.
- Conducted market research to inform targeted PR strategies for diverse audiences.
- Secured media coverage for clients through targeted press releases and media pitches.
- Managed crisis communications, mitigating potential damage to company reputation.
- Developed relationships with key industry influencers to expand reach and credibility.
- Developed crisis management plans, allowing for quick response time in challenging situations.
- Coordinating with cross-functional teams, including marketing, social media, and design, to align to PR efforts.
- Review and approve PR content for social media platforms.
- Work Proactively tp prevent potential crises and anticipate media responses.
- Track and analyze PR metrics, including media mentions, audience reach, PR value, and campaign effectiveness.
- Prepare reports to measure the impact of PR initiatives, providing insights to stakeholders.
- Use analytics to refine strategies and improve campaign results over time.
- On ground activations; influencer & media events, pop-up experiences, community engagement activations, and trade show & event sponsorships.
Operation Manager
FAD Dubai Institute of Luxury, Fashion & Style
10.2021 - 03.2024
- Managing internal and external projects for FAD initiatives and collaborations
- Coordination with international fashion weeks & companies for opportunities to support creative talents
- Managing events, logistics, strategizing and supporting multiple teams for initiatives
- Creating & managing content for the official social media accounts of FAD and StyleSchool & coordinating content in consultation with Graphic Designers & Photographers
- Managing the official websites, forms, email marketing, campaigns & blogs for events & PR
- Overall operations of StyleSchool in Egypt
- Contributing towards business development
- Helping with Egypt Fashion Foundation
- Building contacts, connecting with relevant people from the industry for partnerships
- Helping with internships for Alumni
Financial Auditor 2
KPMG - Hazem Hassan
10.2019 - 10.2021
- Organized and maintained financial records, tax preparation, and periodic inspection of accounting books and practices
- Performed analytical procedures and analyses to detect unusual financial relationships
- Carried out detailed financial audits, federal and state compliance audits, and agreed-upon procedures
- Identified and documented financial statements
- Performed on all the aspects of engagement audit planning and provided appropriate means and opportunities for improvement
- Monitored the progress of audit work as against specified deadlines and provided status updates
- Generated concise and well organized work papers, clearer explanations and sound conclusions
- Ensured that all changes to planned audit scope and approaches are discussed and approved by Manager
Education
HighSchool - SAT1 and SAT2
Dr. Nermien Ismail American School
01.2013 - 01.2015
HighSchool - French Language Diploma D.E.L.F (Diplôme d'études en langue française) A2 and B1
Collège du Sacré-Cœur de Ghamra
01.2003 - 01.2013
Business Administration - Finance Major and Accounting Minor
The British University in Egypt
09.2015 - 06.2019
Skills
Microsoft Word
Excel
Powerpoint
Creative Direction
Crisis Management
Internal Communications
Partnership Development
Media Relations
Community Management
Personal Information
Date of Birth: 06/08/97
References
Shivang Dhruva, FAD Dubai Institute of Luxury, Fashion & Style
Activities
- Student Exchange Program at Denmark, Copenhagen for 2 months.
- Member in the Organizing Committee of the International Student Leadership Conference 'ISLC' at the AUC.
- Business plan formulation for a new start up 'X-pay' in collaboration with the ministry of investment.
- Financial and risk management analysis for 2 international banks.
- Conducted an operational plan for Dina farms.
- Strategic Management plan for Hesham Rabe.
- Evaluated the risk profile of Estee Lauder Co. and examined the sources of risk, analyzed its capital structure and decided whether this firm is under or over leveraged, and examined its dividend policy.
- Performed a proper analysis to Estee Lauder Co. and forecast its future performance, calculated its free cash flow to firm and arrived at the company values using discounted cash flow techniques, and took a proper investment decision.
- Constructed a portfolio of assets in a capital market, identified the underlying asset, quantified portfolio market risk using Value at risk (VaR) approach and suggested a hedging strategy.
Timeline
PR & Communication Specialist
TPP Network
08.2025 - Current
PR & Communication Executive
MO4 Network
03.2024 - 02.2025
Operation Manager
FAD Dubai Institute of Luxury, Fashion & Style
10.2021 - 03.2024
Financial Auditor 2
KPMG - Hazem Hassan
10.2019 - 10.2021
Business Administration - Finance Major and Accounting Minor
The British University in Egypt
09.2015 - 06.2019
HighSchool - SAT1 and SAT2
Dr. Nermien Ismail American School
01.2013 - 01.2015
HighSchool - French Language Diploma D.E.L.F (Diplôme d'études en langue française) A2 and B1
Collège du Sacré-Cœur de Ghamra
01.2003 - 01.2013