Omneya Yehia

• Leading commercial strategy and regional market growth for a prominent agri-tech firm, with a focus on sustainability, product traceability, and cross-sector innovation. Championing initiatives that integrate technology, client alignment, and operational excellence across MENA markets.
• Selected Achievements:
• - Forged a strategic partnership with the Egyptian Food Bank —Egypt's largest charitable organization—positioning Mahaseel as a pioneer in blockchain-enabled traceability for food donations.
• - Rolled out a digital solution to track input products from sourcing through manufacturing, packing, inventory management, and final delivery—elevating transparency, regulatory compliance, and donor confidence.
• - Differentiated Mahaseel in the market by aligning supply chain innovation with ESG standards, supporting large-scale humanitarian and sustainability-focused operations.
• - Directed regional sales planning and client acquisition across food manufacturing and hospitality sectors, offering packaging-appropriate, traceable, and lifecycle-aware product solutions.
• - Partnered cross-functionally to refine sourcing workflows, inventory visibility, and export regulation alignment.

• Grew the customer base through targeted outreach and networking events.
• Streamlined operational processes for improved efficiency and cost reduction.
• Developed marketing materials and campaigns to boost brand awareness and customer engagement.
• Secured lucrative partnerships by establishing strong relationships with key industry players.
• Navigated complex legal requirements to ensure compliance with industry regulations while minimizing risk exposure for the business.
• Cultivated strong industry relationships, leading to collaborative ventures and co-marketing opportunities.

• Established and led a women's home wear brand specializing in high-quality Egyptian cotton. Oversaw full business operations, integrating market insight, product innovation, and commercial execution.
  
  Key Achievements:
  - Sourced premium raw materials at competitive rates, ensuring quality and cost efficiency.
  - Managed all company departments, aligning design, production, sales, and finance under a unified growth strategy.
  - Conducted market analysis and competitive research to shape product differentiation and trend-responsiveness.
  - Directed product development and seasonal design cycles tailored to customer needs.
  - Supervised sales strategy, retail planning, and cash collection to drive revenue and ensure healthy cash flow.
  - Gained hands-on operational experience across the full business lifecycle—from concept to consumer.

• Managed supplier relationships to ensure timely delivery of products and services.
• Achieved cost savings by negotiating contracts and pricing with suppliers.
• Sourced vendors, built relationships, and negotiated prices.
• Evaluated supplier performance through regular audits and assessments, ensuring compliance with quality standards and contractual terms.
• Purchased new products and oversaw inventory stocking and availability.
• Monitored and evaluated vendor performance to determine compliance with quality standards.
• Coordinated paperwork, updated spreadsheets, and maintained permanent records.
• Adjusted procedures to maximize department effectiveness.
• Reduced order processing time by automating purchase orders and invoicing systems.

Supported international market expansion for a leading industrial minerals supplier, specializing in bentonite products for drilling, construction, and agriculture. Played a key role in driving sales activity across Europe and Gulf regions.

Key Responsibilities & Achievements:
- Facilitated cross-border sales operations, ensuring timely and professional service delivery to international clients.
- Presented product solutions persuasively to buyers in the oil & gas and construction sectors, adapting sales approaches to regional market expectations.
- Maintained strong relationships with clients by addressing commercial concerns, providing technical support, and ensuring post-sale follow-up.
- Fostered internal collaboration with management and technical teams to align client requirements with product capabilities and delivery timelines.
- Gained foundational experience in international trade, product positioning, and B2B relationship management.