Years of professional experience
Omnia Essawy
Content Writer / Copywriter
6th Of October, Giza, Egypt
Summary
Creative bilingual content writer/copywriter with 5+ years of versatile experience. Skilled in adapting to the different guidelines of each client and publication while keeping up with the latest techniques and trends in creative as well as commercial writing. Thanks to years of working hand in hand with seasonal colleagues and team members, I was able to familiarize myself with the entire work process; starting with acquiring a new client and brainstorming content strategies to researching, writing, editing, proofreading, and publishing new content.
Overview
8
8
3
3
Languages
Work History
Content Writer
Profile Tree
Remote
10.2021 - Current
- Wrote and edited high-quality content and published it using WordPress and several different custom CMS platforms.
- Completed thorough research into assigned topics.
- Utilized seasoned writing, editing, and proofreading skills to produce engaging and error-free content.
- Developed content for a variety of topics, ranging from technical to lifestyle, for multiple websites.
- Crafted SEO-friendly content for the company's several websites and blog posts to increase organic traffic.
- Formatted content to adhere to industry-specific style guides.
- Utilized feedback from supervisors and colleagues to improve content quality.
- Performed keyword research to optimize content for SEO.
- Chose cover photography or artwork, selected fonts, and arranged designs to attract target readership.
- Completed accurate and polished formatting in line with publishing standards prior to submission.
- Composed original written material for various types of publications and submitted for approval by supervisor, editor, or publisher.
Senior Content Writer & Copywriter
ArabyAds (Yajny Project)
Cairo
01.2020 - 10.2021
- Utilized writing, editing, and proofreading skills to produce engaging and error-free content in both English & Arabic.
- Completed thorough research into assigned topics.
- Monitored competitor content to identify areas for improvement in client campaigns.
- Developed promotional and generic content covering a variety of topics to improve organic traffic as well as sales.
- Repurposed and optimized existing content for use in different mediums.
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic as well as brand awareness.
- Worked with teams of designers, editors, and marketers to create content for client campaigns.
- Developed content for press releases and newsletters to promote products and services.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Presented unique copy options based on overall marketing objectives.
- Prepared and submitted professional proposals with new and creative methods to achieve company goals.
- Composed original written material for various types of platforms.
- Chose cover photography or artwork, selected fonts, and arranged designs to attract target readership.
- Wrote advertising material for use by publications or internet media to promote the company's services.
- Played an instrumental role in creative planning and review sessions, working with a resourceful team to elevate the quality of content and designs.
Senior Staff Writer
Identity Magazine
Cairo
11.2018 - 07.2019
- Wrote and submitted accurate, engaging, and fact-checked stories.
- Stayed up to date with on all the latest news, current events, and trends in Egypt and the Arab World using several different research tools and techniques.
- Responded quickly to emergencies and other breaking news stories.
- Collaborated with other journalists and departments to produce well-rounded and comprehensive news coverage.
- Adhered to ethical and legal standards to maintain credibility and trust with audiences.
- Edited stories for accuracy and clarity.
- Developed and created well-researched content for both the print and digital platforms of the magazine.
- Wrote, edited, proofread, fact-checked, and published articles in English and Arabic while adhering to strict weekly schedules.
- Chose subjects and topics that are time-appropriate and of interest to the magazine readers based on a well-conducted analysis of its target audience.
- Used client-provided briefs to create long-form branded content.
- Worked with the magazine's PR & business development departments on reaching the best editorial strategies for our clients.
- Interviewed sources and public figures for new stories to publish.
- Conducted consistent brainstorming sessions with the editorial team to come up with new ideas and time-appropriate strategies for the magazine's website.
- Utilized SEO principles to optimize content for search engine rankings.
- Trained interns and new editorial staff on the work operation, starting from how to find the right topic to how to use WordPress correctly to publish written content.
Junior SEO Content Writer
Seera Group (Almosafer Website)
Cairo
05.2018 - 11.2018
- Utilized Keyword Planner and Google Analytics to reach the best SEO-friendly strategy for the content of the company's websites.
- Researched and conducted articles in both Arabic and English for the company's websites
- Published and created new pages for the company's websites using custom CMS while adhering to a tight and strict schedule.
- Worked within a team to analyze and perfect the SEO score of both of the company's websites and optimized the new pages on Google Search Engine.
- Repurposed and optimized existing content for use in different mediums.
- Formatted content to adhere to industry-specific style guides.
- Utilized feedback from supervisors and colleagues to improve content quality.
- Performed keyword research to optimize content for SEO.
- Monitored competitor content to identify areas for improvement.
- Conducted market research and competitor analysis to inform search marketing strategies.
- Developed and deployed content marketing strategies to improve organic search traffic.
Junior Sales Executive
Posco Daewoo Corporation
Cairo
05.2017 - 03.2018
- Researched sales opportunities and possible leads to achieving sales goals and increase profits.
- Analyzed past sales data and team performance to develop realistic sales goals.
- Conducted well-organized, data-based market research, locally and globally.
- Handled clients' accounts and provided the best possible solutions to any arising issue to guarantee client satisfaction.
- Followed up with manufacturers and clients to maintain a smooth operation through each purchase.
- Conducted detail-oriented reports, daily, monthly, and yearly.
- Maintained a stable relationship with all existing customers and potential leads.
Online ESL Instructor
Gateway Universe Academ
Remote
05.2017 - 08.2019
- Developed activities and integrated technology to diversify instruction.
- Educated students on the basics of English grammar and conversational speaking.
- Developed and taught an ESL curriculum to improve students' conversational abilities.
- Increased ESL students' reading levels by integrating online word games and altering lesson plans for students needing extra guidance.
- Used positive reinforcement and provided clear feedback to help students succeed.
- Set assessments to measure student progress and identify growth opportunities.
- Created and delivered engaging lesson plans to accommodate different learning styles.
- Coached students on English pronunciation and intonation for eloquent conversation.
- Encouraged students to deepen their knowledge with additional learning opportunities.
- Assigned lessons and corrected homework.
- Personalized instruction based on the needs, interests, and capabilities of individual students.
- Developed and maintained an effective record-keeping system for tracking learner attendance, participation, and progress.
ESL Instructor
E-Planet Academy
6th of October
08.2016 - 04.2017
- Attended team meetings with fellow teachers to integrate curriculum and improve student learning.
- Gave one-on-one attention to each student while maintaining overall focus on the entire group.
- Developed and taught an ESL curriculum to improve students' conversational abilities.
- Educated students on the basics of English grammar and conversational speaking.
- Increased ESL students' reading levels by integrating online word games and altering lesson plans for students needing extra guidance.
- Taught classes daily with advanced, beginner and intermediate levels of students.
- Tailored lesson plans to accommodate differences in learning styles and speeds.
- Instructed students using visuals, games, and textbooks to improve writing, speaking, and reading skills.
- Promoted critical thinking to build subject engagement and interaction.
- Conducted individualized tutoring sessions for students with additional learning needs.
- Created and delivered engaging lesson plans to accommodate different learning styles.
Education
Bachelor of Languages Education & Translation - Foreign Languages Education & Translation
Ain Shams University (ASU), Faculty of Alsun
Cairo, Egypt 09.2013 - 06.2016
Skills
Creative writing
Part-Time & Freelance Positions
- RT Imaging Summit & Expo – EMEA: Worked as a freelance English interpreter on the 2017's edition of the event.
- KOTRA: Worked as a freelance Korean interpreter at the ‘Egypt – Korea Business Partnership' events on May 5th, 2016 & July 27th, 2016.
- ELSA Academy: Worked as a freelance children ESL instructor from January, 2017 to March, 2017.
- New Vision Academy: Worked as an adults ESL instructor during the summer of 2013.
Internships/Volunteer Work:
- The Freshers Hub EG (August, 2017-February 2018): Volunteered as a member of the Research & Publishing team.
- ninepointeight Agency (March, 2017-August 2017): Interned as a content creator & social media content specialist.
- The Korean Culture Center ( August, 2014-September 2014): Participated in a translation workshop where I co-translated a Korean children’s book into Arabic.
- RTC (Resala Training Center) ( July, 2014-September 2014): Volunteered as a part-time ESL Instructor.
- 2wint Magazine (July, 2012-September2012): Trained as a reporter/staff writer.
Training Courses & Workshops:
- How to Be a Freelance Copywriter workshop hosted by The Freshers Hub EG at AlMaqarr Co-working Space, November 25, 2017.
- Elements of Fiction Writing workshop hosted by Author Riham Adly at Maktoob bookstore, August 19, 2017.
- How to Be a Content Writer workshop hosted by The Workshops & Artkhana at AlMaqarr Co working Space, October 28, 2016.
- Career Success Camp at The American University in Cairo / School of Continuing Education / Career Guidance Department, August 8 & 9, 2016.
- English Conversation Course at AXON Academy, July 2014.
- English Conversation Course at CPAT Academy, August 2013.
- Business Soft Skills & HR Basics Course at Nobel International Academy, September 2012.
- TOFEL exam preparation course at Nobel International Academy, September 2012.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
There are two tragedies in life: one is to lose your heart's desire. The other is to gain it.
George Bernard Shaw
Timeline
Content Writer
Profile Tree
10.2021 - Current
Senior Content Writer & Copywriter
ArabyAds (Yajny Project)
01.2020 - 10.2021
Senior Staff Writer
Identity Magazine
11.2018 - 07.2019
Junior SEO Content Writer
Seera Group (Almosafer Website)
05.2018 - 11.2018
Junior Sales Executive
Posco Daewoo Corporation
05.2017 - 03.2018
Online ESL Instructor
Gateway Universe Academ
05.2017 - 08.2019
ESL Instructor
E-Planet Academy
08.2016 - 04.2017
Bachelor of Languages Education & Translation - Foreign Languages Education & Translation
Ain Shams University (ASU), Faculty of Alsun
09.2013 - 06.2016
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