Osama Shehata
Egypt,Cairo
Summary
Results-driven Digital Manager with over three years of experience in performance marketing, e-commerce growth, SEO, and analytics integration. Skilled in developing data-driven strategies that scale multi-industry brands, optimize ROAS, and boost conversions. Industry experience includes fashion, beauty, cosmetics, home accessories, sewing machines, electronics, healthcare (Orlando Epilepsy Center), and more. Strong background in CRO, tracking implementation, and e-commerce planning. Promoted from Media Buyer Executive for exceptional leadership, learning agility, and campaign success.
Overview
3
3
years of professional experience
Work History
Digital Manager
Marcom Unity
Cairo
10.2023 - Current
- Lead and execute full-funnel digital marketing strategies across industries including fashion, beauty, healthcare, and electronics.
- Managed substantial monthly ad spend across Meta, Google, and TikTok Ads, focusing on achieving strong ROAS.
- Implemented CRO tactics to enhance landing page UX and optimize the conversion funnel.
- Conducted in-depth SEO audits and optimizations for client websites like Orlando Epilepsy Center.
- Integrated advanced tracking using GTM, GA4, and Shopify to ensure accurate campaign data and performance insights.
- Developed product stock run rate models to synchronize marketing activities with inventory levels.
- Led and mentored a team of 2–3 marketers, managing campaign execution, data analysis, and strategy refinement.
Media Buyer Executive
Marcom Unity
Cairo, Egypt
07.2022 - Current
- Managed paid advertising campaigns for fashion, cosmetics, electronics, and industrial brands, optimizing for CPA and ROAS.
- Conducted A/B testing and market research to develop high-converting ad creatives and targeting strategies.
- Collaborated with designers and copywriters to create compelling visuals and messaging.
- Began learning GTM, GA4, SEO, and CRO independently, applying knowledge to improve account performance.
- Promoted to Digital Manager based on consistent results, proactive learning, and team leadership.
Education
Certificate - Conversion Copywriting
Hive Analytics
Maadi12-2024
Certificate - SEO
Online Course
11-2024
Certificate - Career Development
Hive Analytics
Maadi12-2023
Certificate - Data Analytics
Udemy
10-2022
Bachelor In Engineering - Construction Management
Future University In Egypt
Cairo06-2020
Skills
- Digital Marketing
- Performance Analytics
- Search engine optimization
- Conversion rate optimization
- Paid advertising
- A/B testing
- Google analytics expertise
- E-commerce marketing
- SEO strategies
- Calculating ROI
- Performance reporting
- Performance marketing
- Budget planning
Languages
Arabic
First Language
English
Advanced (C1)
C1
Interests & Hobbies
- Fitness and Exercise
- Piano
- Movies and Cinematic Analysis
- Swimming
- Football
Timeline
Digital Manager
Marcom Unity
10.2023 - Current
Media Buyer Executive
Marcom Unity
07.2022 - Current
Certificate - Conversion Copywriting
Hive Analytics
Certificate - SEO
Online Course
Certificate - Career Development
Hive Analytics
Certificate - Data Analytics
Udemy
Bachelor In Engineering - Construction Management
Future University In Egypt
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