Summary
Overview
Work History
Education
Skills
Certification
Projects
References
Timeline
Generic

Passant Abokhatwa

Communication Lead
Cairo

Summary

Experienced Communication Lead with more than 5 years of expertise in marketing and digital communication. Proven track record in developing and executing effective communication strategies, managing internal and external communications, and driving brand engagement across diverse platforms. Adept at crafting compelling content, leading cross-functional teams, and organizing large-scale events and activations. Seeking new opportunities to apply my expertise and contribute to the success of a dynamic organization.

Overview

7
7
years of professional experience
5
5
Certifications

Work History

Communication Lead

Intelcia
3 2024 - Current
  • Led Internal and External Communications: Directed internal and external communication strategies, ensuring clear and consistent messaging across all platforms. Developed impactful communication materials that reinforced brand identity and promoted organizational cohesion.
  • Drove Brand Engagement and Activation: Spearheaded brand engagement initiatives, including large-scale activations for over 700 employees. Successfully executed campaigns that enhanced employee involvement and strengthened brand loyalty.
  • Managed Social Media Platforms: Oversaw social media management, creating and curating content that resonated with the target audience. Increased social media engagement and following through strategic content planning and execution.
  • Directed Video Production and Editing: Led video production efforts, from conceptualization to post production, producing high-quality video content that effectively communicated the brand’s values and initiatives.
  • Planned and Executed Events: Organized and managed events, including corporate gatherings and brand activations, ensuring smooth execution and positive outcomes. Enhanced brand presence and fostered deeper engagement among stakeholders.
  • Handled Public Relations: Managed public relations efforts, including media outreach and crafting press releases, to build and maintain a favorable public image. Secured positive media coverage and nurtured relationships with key media outlets.

Marketing & Communication Lead

Amideast
6 2023 - 3 2024
  • Planned and Executed Events: Led the planning and execution of high-profile events, ensuring seamless coordination from start to finish, resulting in increased participation and enhanced organizational reputation.
  • Developed Communication Strategies: Crafted comprehensive communication strategies that aligned with organizational goals, successfully boosting brand awareness and stakeholder engagement across different platforms to different age groups.
  • Implemented Communication Strategies: Executed tailored communication plans, effectively conveying key messages to target service for a fee , and scholarships and program audiences, resulting in a measurable increase in engagement and positive public perception.
  • Managed Creative Team: Directed a multidisciplinary creative team, overseeing the production of marketing materials, video content, and scripts, ensuring consistency with brand identity and high-quality outputs.
  • Budget Forecasting and Management: Forecasted and managed marketing and communication budgets for Amideast service for a fees, optimizing resources to maximize ROI while staying within financial constraints.
  • Public Relations Management: Built and maintained strong relationships with media outlets and partners, securing positive press coverage and enhancing the organization's public image.
  • Oversaw Video Production: Led video production projects from concept through completion, including scripting and editing, to create impactful visual content that resonated with the target audience.

Digital Marketing & Social Media Specialist

Amideast
01.2022 - 06.2023
  • Developed and Executed Social Media Campaigns: Created targeted ad campaigns across various platforms, resulting in over a 40% increase in engagement, lead generation, service-for-fees sign-ups, followers, and registrations for scholarships and programs.
  • Managed Budgeting for Digital Campaigns: Efficiently allocated budgets across multiple channels, optimizing ad spend to achieve a 40% return on investment for service-for-fees programs.
  • Led Offline Marketing Initiatives: Coordinated offline marketing strategies, including event attendance, roadshows, radio ads, and promotional activities, significantly raising awareness of Amideast's programs and scholarships among students in different governorates.
  • Planned and Executed Events: Contributed to the organization and management of over 10 events annually, including university graduations for more than 400 students and program graduations for over 180 students, enhancing participant engagement and boosting brand visibility.
  • Oversaw Content Creation: Directed a creative team in producing compelling content, including photography, graphic design, content creation, and video production, ensuring alignment with brand messaging and maximizing audience engagement.
  • Managed Cross-Functional Teams: Led moderation, creative, and production teams, ensuring seamless collaboration and timely project delivery, resulting in improved efficiency, higher quality outputs, and enhanced project performance.
  • Analyzed and Reported on Campaign Performance: Compiled detailed reports on social media performance and marketing efforts, utilizing insights to refine strategies and enhance future campaigns.

Digital Marketing Specialist

Nota Marketing
10.2020 - 11.2021
  • Developed and Executed Marketing Strategies: Designed and implemented comprehensive marketing strategies that aligned with client goals, driving brand growth and customer engagement across multiple platforms.
  • Managed WordPress Websites and SEO Content: Built and maintained WordPress websites, optimizing content for search engines to improve organic traffic and search rankings. Successfully implemented SEO strategies that enhanced visibility and user engagement.
  • Led Brand Management Initiatives: Oversaw brand management efforts, ensuring consistent messaging and visual identity across all marketing channels. Strengthened brand presence, resulting in increased brand recognition and customer loyalty.
  • Created and Structured Websites: Led website creation projects, including developing information architecture to optimize user experience. Ensured websites were user-friendly, responsive, and aligned with client objectives.
  • Handled Media Buying: Managed media buying activities, strategically selecting and purchasing ad space to maximize reach and impact while staying within budget. Successfully increased campaign effectiveness through targeted media placements.
  • Produced Compelling Content: Created high-quality content for various digital platforms, including blogs, social media posts, and website copy. Ensured content was aligned with brand messaging and optimized for audience engagement.

Customer Service Representative

Talabat
02.2019 - 12.2019
  • Handled Customer Inquiries and Resolved Issues: Efficiently managed customer inquiries and complaints, addressing issues related to order status, billing errors, and delivery concerns. Utilized in-depth knowledge of Talabat's products and services to provide timely and satisfactory resolutions, enhancing customer satisfaction.
  • Collaborated with Vendors to Resolve Product Issues: Acted as a liaison between customers and vendors to investigate and resolve product-related issues. Ensured that all parties were informed and satisfied with the outcomes, contributing to improved vendor relations and customer retention.
  • Provided Customized Solutions for Customers: Worked closely with customers to explore and present various resolution options. Assisted customers in selecting the best solution to meet their needs and followed up to confirm satisfaction, ensuring a positive customer experience.

Content Creator

Maxycode
01.2018 - 03.2018


  • Created Website Content: Developed and curated website content that aligned with the company’s brand and marketing goals. Ensured content was engaging, informative, and optimized for both user experience and search engines, contributing to increased website traffic and user engagement.
  • Conducted Marketing Research: Led comprehensive marketing research efforts to identify market trends, customer preferences, and competitive landscape. Provided actionable insights that informed marketing strategies and drove business growth.

Education

Bachelor of Arts - Literature And Translation

MSA University
Egypt
1 2014 - 1 2018

Bachelor of Arts - Literature And Translation

University of Bedfordshire
United Kingdom
1 2014 - 1 2018

Skills

  • Search Engine Optimization

  • Digital Marketing

  • Media Buying

  • Marketing Research and Analysis,

  • Event Planning

  • Social Media Marketing

  • Communication Strategies

  • Public Relations

  • Leadership

  • Adaptability

  • Creative Thinking

Certification

Meta Social Media Professional Certificate- Coursera

12-2023

Forward Program- McKinsey and Co.

11-2023

Udacity Nanodegree- FWD Initiative

08-2021

Career Certificate in Marketing -AUC

08-2020

Public Relations Career Certificate-AUC

12-2019

Projects

Access Micro-Scholarship Program

Amideast/Egypt

Funded by US Embassy

Reuse, Reduce ,and Recycle

Amideast/Egypt

Funded by US Embassy

Project Hope

Amideast/Egypt

Funded by Amazon

Higher Education Initiative

Amideast/Egypt

Funded by USAID

STEM Programs

Amideast/Egypt

Funded by Boeing

STEM For Sustainability

Amideast/Egypt

Funded by Boeing

Rise Initiative

Amideast/Egypt

Funded by Schmidt Futures and the Rhodes Trust

Onsi Sawiris Scholarship Program

Amideast/Egypt

Funded by Orascom Construction

Sawiris Linkeage Program

Amideast/Egypt

Funded by Sawiris Foundation

Sawiris Distinction Program

Amideast/Egypt

Funded by Sawiris Foundation

Manara School

Amideast/Egypt

Funded by Manara School

References

References available upon request

Timeline

Meta Social Media Professional Certificate- Coursera

12-2023

Forward Program- McKinsey and Co.

11-2023

Digital Marketing & Social Media Specialist

Amideast
01.2022 - 06.2023

Udacity Nanodegree- FWD Initiative

08-2021

Digital Marketing Specialist

Nota Marketing
10.2020 - 11.2021

Career Certificate in Marketing -AUC

08-2020

Public Relations Career Certificate-AUC

12-2019

Customer Service Representative

Talabat
02.2019 - 12.2019

Content Creator

Maxycode
01.2018 - 03.2018

Communication Lead

Intelcia
3 2024 - Current

Marketing & Communication Lead

Amideast
6 2023 - 3 2024

Bachelor of Arts - Literature And Translation

MSA University
1 2014 - 1 2018

Bachelor of Arts - Literature And Translation

University of Bedfordshire
1 2014 - 1 2018

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Passant AbokhatwaCommunication Lead