Passant Daoud
Business Development and Marketing Professional
New Cairo
Summary
A versatile and forward-thinking brand strategist with 7+ years of experience in brand marketing, communications, and strategic consulting, focused on driving transformative business success. By leveraging my deep understanding of market trends, consumer behavior, and industry innovation, I help businesses craft compelling brand narratives and execute strategic initiatives that foster growth and long-term success.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
4
4
Languages
Work History
Senior Business Development and Marketing Executive
Baker McKenzie
Cairo, Egypt
07.2023 - Current
- Company Overview: Baker McKenzie is a global law firm known for its expertise in various legal services including M&A, Banking, Project finance, and corporate advisory
- Website: https://www.bakermckenzie.com/en
- Acts as the head of the department which enabled me holding strategic research and market analysis initiatives, leveraging advanced data analytics to identify new business opportunities and optimize service offerings
- Successfully developed over 300 winning M&A, Banking, Project finance, and corporate advisory proposals, serving clients in Egypt and cross-borders across various industries, including Public and Government Relations, Financial Services, CGR, Real Estate, and Renewable Energy
- Held more than 20 client-feedback calls on submitted proposals and in-depth interviews with stakeholders on client business strategy, industry dynamics, best practices, communications audits, and customer insights to identify key implications
- Manages the firm’s web site via a content management system, social networking for the firm and its attorneys (LinkedIn, Facebook, etc.), and other electronic communications, including drafting and updating content and images, evaluating effectiveness, drafting and implementing policies, and working with outside technical and design consultants as needed
- Manages business development/client services functions, events, and opportunities for the firm, including: a
- Develops, organizes, and provides support for firm receptions, conferences, seminars, and other special firm-sponsored events; b
- Attorney receptions and celebrations (and associated gifts); and c
- Holiday cards, gifts, and thank you gifts for clients or referral source
- Prepares and manages public relations activities and communications for the firm (or contracts with and provides oversight to outside agencies), including press releases, new attorney announcements and notices, other firm announcements, media materials, and coordination with any outside PR consultants
- Develops and manages the firm’s business development and client services annual budget, which includes marketing expenditures for the firm, practice groups, and individual attorneys
- Codes and processes invoices related to BDCS budget
- Baker McKenzie is a global law firm known for its expertise in various legal services including M&A, Banking, Project finance, and corporate advisory
- Website: https://www.bakermckenzie.com/en
Business Development and Marketing Executive
Baker McKenzie
04.2020 - 07.2023
- Company Overview: Baker McKenzie is a global law firm known for its expertise in various legal services including M&A, Banking, Project finance, and corporate advisory
- Website: https://www.bakermckenzie.com/en
- Manages the firm’s profiles on online directories and referral sites, submits information for attorney and firm awards, promotes awards, and determines which directories should be launched and maintained to enhance the firm's profile
- Identifies, evaluates, and makes recommendations for firm/attorney participation in sponsorships, conferences, tradeshows, speaking and writing opportunities, and similar events
- Coordinates activities (RSVPs, promotional products, advertising, presentation slides, etc.) as needed
- Promotes speaking engagements as appropriate
- Arranges for professional photoshoots and maintains image and logo files
- Prepares various art files (headshots, logos, graphics) for use in online and print materials
- Designs (or contracts with and provides oversight to outside vendors to design), updates, and maintains online and print marketing and business development materials for the firm and for attorneys, including firm and attorney profiles, practice descriptions, brochures, and electronic newsletters
- Also oversees mailing list creation and updates
- Coordinate the firm’s RFP protocol process, including soliciting RFP’s from appropriate prospective clients and drafting and submitting proposals for new business as needed
- Baker McKenzie is a global law firm known for its expertise in various legal services including M&A, Banking, Project finance, and corporate advisory
- Website: https://www.bakermckenzie.com/en
Marketing Associate
The GrEEK Campus
Cairo, Egypt
04.2019 - 04.2020
- Company Overview: The GrEEK Campus is a hub for innovation and entrepreneurship, hosting various events and workshops for startups and established brands
- Website: https://thegreekcampus.com/
- Developed digital content for 50+ significant brands participating in events, workshops, and pitches, such as EG Bank, Dell, IBM, Flat6Labs, GIZ, and Shell
- Spearheaded a successful marketing campaign to launch The GrEEK MOVE Gym after implementing several brand adaption concepts to help it stand out as a part of an entrepreneurial entity and community
- Led 10+ Academic and VIP Business Expeditions, including Universities, International News Press, Governmental and Non-governmental entities, startup incubators, and SME accelerators
- Generated half a year of calendar festivities action plans and oversaw the procurement and design of marketing materials required for the organization
- Conducted 15+ Focus groups to consider other methods of satisfying campus members and ensure greater opportunities for vulnerable ones by creating linkages and meet-ups between potential parties
- The GrEEK Campus is a hub for innovation and entrepreneurship, hosting various events and workshops for startups and established brands
- Website: https://thegreekcampus.com/
Global Procurement and Packaging Specialist
PepsiCo
Cairo, Egypt
12.2017 - 08.2018
- Company Overview: PepsiCo is a global food and beverage leader known for its diverse portfolio of brands and products
- Website: https://www.pepsico.com/
- Successfully negotiated with 8+ international and local suppliers on terms related to most competitive price, delivery time and mode of shipping
- Actively planned and executed Mohamed Salah’s campaign for the peak season (summer season 2018) and the World Cup 2018’s Cans, glass bottles and PET
- Evaluated the performance of certain vendors for future actions and Identified monthly needs of requesting departments (Marketing and Supply Chain)
- Developed futuristic specifications regarding the commodities, supplies or equipment and followed up on back-ordered items and contracts
- PepsiCo is a global food and beverage leader known for its diverse portfolio of brands and products
- Website: https://www.pepsico.com/
Education
Bachelor of Science - Marketing, Innovation (Entrepreneurship)
The German University in Cairo (GUC)
Cairo, Egypt 09.2013 - 06.2017
Skills
- AI tools
- Microsoft Copilot
- MS Office Package
Brand management and communication
Strategic thinking and planning
Event planning
Social media marketing
Industry knowledge
Process improvement
Personal Information
Date of Birth: 06/02/95
Timeline
Senior Business Development and Marketing Executive
Baker McKenzie
07.2023 - Current
Business Development and Marketing Executive
Baker McKenzie
04.2020 - 07.2023
Marketing Associate
The GrEEK Campus
04.2019 - 04.2020
Global Procurement and Packaging Specialist
PepsiCo
12.2017 - 08.2018
Bachelor of Science - Marketing, Innovation (Entrepreneurship)
The German University in Cairo (GUC)
09.2013 - 06.2017
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