Passant Shaarawy
Cairo
Summary
Dynamic and results-driven leader with 12+ years of experience in e-commerce, brand management, demand planning, and commercial operations. Proven record of scaling teams, optimizing supply chains, and aligning strategy with business objectives. Strong cross-functional leadership across planning, marketing, and sales with deep expertise in FMCG and digital transformation.
Overview
14
14
years of professional experience
Work History
E-commerce Planning Director
MaxAB Egypt
11.2021 - Current
- - Lead E-commerce planning, S&OP, and In-stock departments, managing full P&L.
- - Spearheaded fulfillment center demand forecasting, resource allocation, and budget optimization.
- - Introduced automated tools and dashboards to track KPIs and enhance efficiency.
- - Directed sales development strategy, route-to-market design, and field performance tracking.
Head of Commercial Planning and Communication
MaxAB Egypt
03.2020 - 10.2021
- - Managed overall commercial strategy, including supplier alignment and communication planning.
- - Led demand and supply planning operations, forecasting, and system automation.
- - Directed all marketing and app content activities with digital acquisition ROI targets.
Brand Manager - Low Suds Category
Henkel Egypt
11.2018 - 02.2020
- - Built 5-year brand vision and executed 360 marketing strategies aligned with sales and equity goals.
- - Managed ATL, BTL, innovation pipeline, and digital campaigns.
- - Oversaw performance monitoring and implemented data-driven decisions.
Head of Trade Marketing & Merchandising
Henkel Egypt
05.2016 - 10.2018
- - Directed national trade marketing strategy and team of merchandisers.
- - Managed execution of promotional campaigns and visual merchandising.
- - Ensured alignment with brand objectives and sales targets.
Trade Marketing Supervisor
Henkel Egypt
07.2014 - 04.2016
- - Led modern trade channel projects with complete merchandising and promotional oversight.
- - Coordinated with marketing and sales to optimize campaign execution.
Research Executive
Nielsen Egypt
11.2012 - 07.2014
- - Delivered brand and market insights for FMCG clients to support strategic decisions.
Intern
Teach for Lebanon
01.2012 - 03.2012
- - Supported educational programs to combat inequality in Lebanon.
Education
B.A. - Economics
Cairo University
01.2011
Skills
- Strategic Planning
- E-commerce Operations
- Cross-functional Leadership
- S&OP
- Project Management
- Brand Management
- Market Analytics
- Shopper insights
Timeline
E-commerce Planning Director
MaxAB Egypt
11.2021 - Current
Head of Commercial Planning and Communication
MaxAB Egypt
03.2020 - 10.2021
Brand Manager - Low Suds Category
Henkel Egypt
11.2018 - 02.2020
Head of Trade Marketing & Merchandising
Henkel Egypt
05.2016 - 10.2018
Trade Marketing Supervisor
Henkel Egypt
07.2014 - 04.2016
Research Executive
Nielsen Egypt
11.2012 - 07.2014
Intern
Teach for Lebanon
01.2012 - 03.2012
B.A. - Economics
Cairo University