Marketing professional with more than 17 years of experience in all aspects of marketing management including branding, lead generation, event management, customer relations and training. Marketing consultant utilizing quantitative analysis tools to investigate problems thoroughly before developing comprehensive solutions, tailored specifically to each individual business need. Excels at presenting complex information in easy-to-digest format, allowing clients to make informed decisions quickly.
Hi, I’m
Radwa Elden
Heliopolis
Summary
Overview
18
years of professional experience
18
years of post-secondary education
5
Languages
Work History
Professional Consultant
04.2021 - Current
Job overview
- Provide tailored marketing guidance and advice
- According to project type, it could either be only to develop marketing current model, advise businesses on procedures; or could be to set whole marketing department from scratch.
Tahrir Lounge, Goethe Institute
Event & Media Manager
11.2019 - 04.2020
Job overview
- Developed clear plan for marketing and ensured awareness with subsequent roles
- Administered project’s website development and social media
- Supervised training of media team
- Supervised: workshops, seminars, events, exhibitions and hackathons
- Elect and approve comprehensive press distribution mailing list for both local and international media
- Ensured high level of customer retention.
- Developed content for press releases, websites and social media.
- Identified metrics to measure and evaluate effectiveness of public relations campaigns and initiatives.
Intercom Enterprises
Marketing Head
12.2016 - 11.2019
Job overview
- Identification of new business opportunities through market research and/or customer feedback
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Ensuring corporate positioning and identity (ATL/BTL campaigns, Marcom, event management and internal communication)
- Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies.
- Identifying cross-brand solutions and support it with suitable marketing enablement
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Leading marketing funds with vendors
BMB Group
Marketing Manager- Egypt & KSA
08.2014 - 11.2016
Job overview
- Contribute and implement marketing plan for REACH Brand in line with group policy
- Ensure high brand awareness for REACH ( wide-scale event making, social media and customer retention)
- Performed market segmentations, targeting and positioning for each product line.
- Launching lead generation activities to support sales milestones
- Continually maintained and improved company's reputation and positive image in markets served.
- Plan and follow up different marketing campaigns – ATL/BTL and digital
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Cultivate and manage vendor relationship: funding and ROI
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
Orange Business Services
Problem management Specialist
11.2011 - 04.2013
Job overview
- Interpreted clients' needs and introduced services to fit specific requirements.
- Attended training programs to deepen professional skillset and assisted in training fellow store associates on existing and new training programs.
- Devised and implemented processes and procedures to streamline operations.
- Generated reports detailing findings and recommendations.
- Collected, arranged, and input information into database system.
- Listened and responded to customer requests and forwarded necessary information to superiors.
Semmel Concert Fur Entertainment - Kairo Office
Senior Marketing Specialist
11.2008 - 10.2011
Job overview
- Preparing the life-cycle of the products and the exhibition from R& D phase up till post-sales phase; making presentations, publicity and promotional campaign, press and speaker’s interaction, conducting focus groups, reviewing marketing text materials {brochures, website, press release, articles and intro-videos…etc}
- Preparing detailed market plan according to product traits and follow its implementation with various internal teams
- Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
Semmel Concert Fur Entertainment- Kairo Office
Marketing Assistant
07.2005 - 10.2008
Job overview
- Contribution to marketing plan draught
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Proofread marketing collateral ahead of printing to eliminate errors.
- Follow up with designers on meetings management
Education
Google Education Certificates
Certificate of UX designing from Google from User Experience Designing
12.2022 - 04.2023
University Overview
HPA
Diploma of Marketing from Diploma of Marketing
11.2015 - 03.2016
University Overview
Egyptian Investment Management Association
Certified Portfolio Manager from Portfolio Management
07.2008 - 03.2009
University Overview
- Professional development completed in Portfolio Management [Financial].
Faculty of Economics And Political Sciences
Bachelor of Science from Political Sciences
10.2000 - 06.2005
University Overview
Sacre Coeur Heliopolis School
High School Diploma
10.1988 - 05.2000
University Overview
Skills
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Timeline
Google Education Certificates
Certificate of UX designing from Google from User Experience Designing
12.2022 - 04.2023
Professional Consultant
04.2021 - Current
Event & Media Manager
Tahrir Lounge, Goethe Institute
11.2019 - 04.2020
Marketing Head
Intercom Enterprises
12.2016 - 11.2019
HPA
Diploma of Marketing from Diploma of Marketing
11.2015 - 03.2016
Marketing Manager- Egypt & KSA
BMB Group
08.2014 - 11.2016
Problem management Specialist
Orange Business Services
11.2011 - 04.2013
Senior Marketing Specialist
Semmel Concert Fur Entertainment - Kairo Office
11.2008 - 10.2011
Egyptian Investment Management Association
Certified Portfolio Manager from Portfolio Management
07.2008 - 03.2009
Marketing Assistant
Semmel Concert Fur Entertainment- Kairo Office
07.2005 - 10.2008
Faculty of Economics And Political Sciences
Bachelor of Science from Political Sciences
10.2000 - 06.2005
Sacre Coeur Heliopolis School
High School Diploma
10.1988 - 05.2000
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