RAFIK FARAG
Digital Marketing & Demand Generation
Toronto
Summary
- Driven human with a uniquely developed multicultural interpersonal skills, strong work ethic and ability to work independently and in team settings. Eager to contribute to team success and constantly strive for innovative solutions and big ideas.
- Forward-thinking T Shaped Marketer with 6+ years experience in SEO and media buying. Proven track record of leading cross-functional teams to successful Go-To-Market strategies. Strong 5+ years of client-facing consultation skills.
- Highly-organized and data-driven approach to prospecting leads, developing demand generation strategies and improving ROI to serve clients' goals.
- Highly skilled in managing all advertising platforms, GA4, GTM, SalesForce, Hubspot, ClearBit, 6Sense, and StackAdapt.
- Selected as a top performer and joined Directive's internal marketing team to improve overall performance, effectiveness, and pipeline growth.
Overview
7
7
years of professional experience
2
2
years of post-secondary education
5
5
Certifications
Work History
Senior Demand Generation Manager
Directive Consulting
5 2024 - Current
- Worked cross-functionally to build pipeline and accelerate deal velocity.
- Planned and deployed email campaigns, outbound programs, and nurture tracks by segment, use case, and persona
- Executed financial modelling and LTV:CAC projections to create quarterly strategies and measurable success goals.
- Used data-driven insights to optimize campaigns, and budget allocation. Achieved 17% revenue growth YoY in Q3'24.
- Owned and executed an ABM strategy to drive pipeline and revenue growth with targeted company accounts.
- Managed the marketing budget effectively, ensuring resources are allocated efficiently to maximize impact, ROI, and LTV while constantly lowering total CAC by 7% PoP
- Communicated progress and findings directly to the CEO and owned marketing strategy’s success.
Senior Strategist, Paid Media
Directive Consulting
10.2022 - 04.2024
- Built and delivered strategies for clients each quarter in presentation format and built financial modules to forecast revenue based on KPIs such as LTV, CAC, and ROI.
- Managed $250,000+ monthly budgets for clients' campaigns with excellent accuracy that resulted in 15% increase in MRR and 12% in ARR on average.
- Researched new marketing trends and led team of 3 marketing specialists by delegating new strategy implementations and overseeing its impact on campaigns' performance.
- Conducted regular meetings with product managers and executives to provide guidance, performance feedback, and solutions.
Digital Marketing Manager
1UP Digital Marketing
09.2021 - 10.2022
- Spearheaded client meetings to determine project needs and professional requirements, streamlining communications and processes between internal and client teams for long-term success
- Identified, planned, and executed SEO strategies to deliver qualified organic traffic growth QoQ
- Launched and Managed paid search campaigns successfully across multiple platforms with monthly budgets over $50,000 and Identified strategies to drive higher leads/conversions by 17% YoY.
- Deciphered user behaviour and proposed A/B experiments for conversion optimization and Implemented winning changes across different clients' sites
- Evaluated monthly performance statistics and used data to inform future strategies using data visualization tools.
Lead SEO Specialist
Noodle Wave Media
08.2020 - 01.2022
- Performed ongoing keyword research, monitored key metrics for over 25 clients and delivered successful SEO integrations using tools like Google Search Console, Moz, Screaming Frog, SEMRush, Cyfe, and Google Analytics.
- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, and landing pages.
- Developed and implemented link building strategies and recommended changes to website design, content, linking and other factors to improve SEO positions for target money keywords
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords by over 38%.
- Produced and submitted weekly reports outlining progress against KPI objectives.
Digital Marketing Consultant
Metropole Printing Facilities
02.2020 - 12.2020
- Discussed SEO needs and optimized strategies for short-term visibility growth.
- Performed in-depth market and competitive analysis to understand competitors' activities.
- Evaluated market trends to stay current on consumer and competitor changes and built data visualization dashboard based on leadership demands and required data visibility.
- Increased brand awareness by building targeted email campaign workflows and provided weekly updates and methods for performance improvement.
- Maximized strategic approaches to improve performance and increased revenue by 14%.
SEO Specialist
Latched Creative
04.2020 - 08.2020
- Implemented and updated effective SEO strategies to over 20 healthcare clients continuously and improved their visibility by and average of 18% in 12 months.
- Maximized strategic approaches by monitoring performance and making appropriate adjustments to on-page and technical SEO.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Maintained continuous tracking troubleshooting on GA, GSC and GTM metrics, optimizing and enhancing content production based on current quarterly trending data.
Membership Representative / Manager
STEVE NASH FITNESS WORLD
07.2017 - 09.2017
- Contributed in mass promotion, marketing, and sales process of branch before and after grand opening through social media platforms and word of mouth.
- Provided outstanding customer service and enhanced leads generation through constantly expanding personal networks.
Education
MBA - Leadership, Market Strategy, And Business Analysis
Macquarie University
Sydney, Australia 03.2023 - Current
Certification - Search Engine Marketing
Brain Station
Vancouver, BC 02.2020 - 2020.04
Diploma - Digital Marketing
RED Academy
Vancouver, BC 09.2019 - 2019.12
BBA - Entrepreneurship
UNIVERSITY OF BRITISH COLUMBIA
Vancouver, BC 09.2014 - 2019.04
Skills
Campaign Building & Management
Marketo / Salesforce
Conversion Rate Optimization
Hubspot
Time Management
C-Suite Communication Skills
Data Looker Studio
Keywords Research & Optimization
Data Analytics
MS Office
Programmatic Ads
Collaboration & Teamwork
Project Management
Strategic Planning
6Sense & ZoomInfo
Languages
English
Excellent
Spanish
Good
Arabic
Very Good
Certification
Google Analytics
Timeline
MBA - Leadership, Market Strategy, And Business Analysis
Macquarie University
03.2023 - Current
Senior Strategist, Paid Media
Directive Consulting
10.2022 - 04.2024
Digital Marketing Manager
1UP Digital Marketing
09.2021 - 10.2022
Lead SEO Specialist
Noodle Wave Media
08.2020 - 01.2022
SEO Specialist
Latched Creative
04.2020 - 08.2020
Digital Marketing Consultant
Metropole Printing Facilities
02.2020 - 12.2020
Certification - Search Engine Marketing
Brain Station
02.2020 - 2020.04
Diploma - Digital Marketing
RED Academy
09.2019 - 2019.12
Membership Representative / Manager
STEVE NASH FITNESS WORLD
07.2017 - 09.2017
BBA - Entrepreneurship
UNIVERSITY OF BRITISH COLUMBIA
09.2014 - 2019.04
Senior Demand Generation Manager
Directive Consulting
5 2024 - Current
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