RAGHDA MOSTAFA ELASRA
Social Media Data Analyst
New Cairo
Summary
A professional Digital Analyst and Social Media Manager who successfully leads full teams of digital, content creators, copywriters, community managers, and digital analysts working on daily operations for +50 top-notch brands in Egypt and KSA, which commands my familiarity with a diverse staff, and a full awareness of new and continuing initiatives, digital knowledge, social media trends and happenings as well as teams' shaping, management, and development.
Overview
10
10
years of professional experience
5
5
Certifications
2
2
Languages
Work History
Social Media Data Analyst
Monks
05.2024 - Current
- Analyze social media metrics to assess campaign performance and audience behavior.
- Track engagement, reach, conversions, and other KPIs across platforms.
- Use social media listening tools (e.g., Brandwatch, Hootsuite, Mention) to monitor brand sentiment and industry trends.
- Provide actionable insights to optimize content and social media strategies.
- Generate regular performance reports and present findings to stakeholders.
- Collaborate with marketing and social media teams to refine strategies.
- Monitor competitor activity and analyze market trends.
Social Media Manager
Owared
09.2021 - 05.2024
- Develop and execute social media strategy across platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
- Monitor and respond to social media interactions.
- Track and report on key performance metrics (engagement, growth, etc.).
- Collaborate with teams (marketing, design, PR) on campaigns.
- Manage paid social ads and influencer partnerships.
- Stay updated on trends and platform changes.
Lead Strategist
Getsircles
09.2022 - 02.2023
- Maintains a working relationship and establishes a high level of trust and competence with counterpart(s) in the client’s organization.
- Form a winning Pod of designer, creative, account handlers, moderator to solve for the client.
- Implement positioning and communications strategies in partnership with the client and the entire account team.
- Support AD/GM with development and implementation of each project phase strategy through campaign/project development.
- Participate in the development of proposals and delivery of client presentations; ensures they are dynamic, persuasive, and grounded in strategic relevance.
- Prepare competitive reports based on client performance information and competitive information collected – presents information to team on a quarterly basis.
- Clearly communicates strategies to team members and ensures that all account activity are on strategy; monitors project’s ongoing adherence to the creative brief.
- Collaborate with Creative Team on drafting creative briefs, in conjunction with Creative Director as appropriate, and helps to lead team briefing meetings.
- Prepare client case studies and provides newsworthy information to agency marketing team and to the client.
Strategy Associate
Getsircles
09.2021 - 09.2022
- Achieve annual results by working with management to develop and support marketing and sales programs that incorporate strategic planning, critical thinking, analytics and innovation
- Support brand growth through communication planning, channel strategies and brand management
- Help develop integrated marketing and sales communication by working with cross discipline teams
- Analyze data to identify marketing strategies, conclusions and business opportunities
- Use consumer insights and research to provide relevant input to partners across the entire marketing organization
- Support marketing activities, in partnership with sales planning, in-house Public Relations, promotion, broadcast, media, digital and creative teams, to achieve seamless execution of marketing communication plans
- Provide overall creative feedback to ensure seamless execution of tactics
- Develop and deliver presentations for partners and senior management
Snr. Social Media Specialist
Extend | The Ad Network
07.2020 - 07.2021
- Develop, implement and manage our social media strategy
- Define most important social media KPIs
- Manage and oversee social media content
- Measure the success of every social media campaign
- Stay up to date with the latest social media best practices and technologies
- Use social media marketing tools such as SocialBakers
- Work with copywriters and designers to ensure content is informative and appealing
- Monitor SEO and user engagement and suggest content optimization
- Provide constructive feedback
- Tools: Meltwater - SocialBakers - Social Insider - Statista
Senior Social Media Specialist
Hive Innovative Group
12.2018 - 07.2020
- Set digital marketing strategies using all necessary tools (e.g. website, emails, social media, and blogs).
- Research products, services, and current strategies to identify new opportunities.
- Analyze web traffic metrics and suggest solutions to boost web presence.
- Monitor SEO/SEM, marketing, and sales performance metrics to forecast trends.
- Build strong client relationships through social media interaction.
- Keep up-to-date with our audience’s preferences and proactively suggest new campaigns.
- Establish best practices in digital marketing.
- Stay up-to-date with digital technology developments.
- Tools: Meltwater - SocialBakers - Rival IQ - Google analytics
Digital Account Executive
Getsircles
10.2017 - 12.2018
- Building and execute an annual social media strategy
- Forming listening reports
- Preparing creative concepts and strategy for pitches
- Writing creative captions and develop design concepts
- Working on 360 campaigns
- Responsible for photo-shooting in term of food styling and the shooting plan
- Communicating with clients and gathering information about a project’s scope, budgets, and timelines
- Work with copywriters and designers to ensure content is informative and appealing
- Preparing monthly reports and annual reports
- The managed page (Maybelline- Bisco Misr- Khier Zaman – Razz –Richbake)
- Tools: Meltwater - SocialBakers - Google analytics
Social Media Specialist
Biotech
09.2016 - 10.2017
- Moderating the pages’ comments and messages
- Making online coverage for the booths and events
- Creating activation ideas for the pages and offline
- Participating in creating creative campaigns
- Preparing monthly reports for the page's progress
- Creating monthly content plans for all the platforms
Social Media Specialist
Freelancer
10.2015 - 12.2016
- Develop and implement social media strategy and content plans
- Developing marketing and market research
- Attending business meetings
- Creating customers’ surveys
- Managing social media pages in terms of content creation, moderation, posting, and events coverage
- The managed pages: https://www.facebook.com/TalentManagementSolutions/ https://www.facebook.com/ReachOutAcademy/ https://www.facebook.com/hamomohsen
Education
High School Diploma - Digital Marketing
IMFND Academy
01.2019
BA of Business Administration - Marketing
BUE
01.2015
Skills
- Social Media Marketing
- Social Media Expert
- Social Media Monitoring
- Social Media Strategist
- Content creation
- Community Management
- Social listening
- Social media analytics
- Marketing with artificial intelligence
- Strategic marketing
- Reports
Certification
Marketing with Artificial Intelligence from University of Virginia Darden School of Business
References
References available upon request
Cycling, CrossFit and Pilates
I am passionate about maintaining a healthy and active lifestyle, with a focus on cycling, Pilates, and CrossFit.
Timeline
Social Media Data Analyst
Monks
05.2024 - Current
Lead Strategist
Getsircles
09.2022 - 02.2023
Social Media Manager
Owared
09.2021 - 05.2024
Strategy Associate
Getsircles
09.2021 - 09.2022
Snr. Social Media Specialist
Extend | The Ad Network
07.2020 - 07.2021
Senior Social Media Specialist
Hive Innovative Group
12.2018 - 07.2020
Digital Account Executive
Getsircles
10.2017 - 12.2018
Social Media Specialist
Biotech
09.2016 - 10.2017
Social Media Specialist
Freelancer
10.2015 - 12.2016
BA of Business Administration - Marketing
BUE
High School Diploma - Digital Marketing
IMFND Academy
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