Dedicated Director of Revenue with over 15 years of experience executing growth strategies and optimizing property financial performance. Skilled in leveraging technology, generating performance reports, and surpassing occupancy, average room rate and revenue goals.
Overview
15
15
years of professional experience
6
6
Certifications
2
2
Languages
Work History
Director of Revenue
Kempinski Nile Hotel Cairo
6 2021 - Current
Elevated the property ARI and RGI from the 3rd to the 2nd position with premium RGI of 134%
Boost brand's website revenue by 28% year over year
Enhanced on line travel agents revenue by +27% year over year
Advanced other room revenue by 24% versus last year
Achieve a remarkable 10% growth in rooms’ revenue compared to previous year
Spearheaded the seamless implementation and configuration of the revenue management system, resulting in a $30 boost in average daily rates in just 6 months
Orchestrated weekly revenue meetings with sales, marketing and food and beverage teams to align goals, which lead to the outperformance of revenue targets in group segments by +5%.
Director of Revenue Strategy
Le Meridien Pyramids
03.2019 - 03.2021
Improved reporting process, which enhanced forecasting accuracy by less than 3%
Conducted in-depth market analyses to identify emerging trends and adjust inventory distribution, leading to a 12% uplift in occupancy rates during off-peak seasons.
Director of Revenue Strategy
Marriott Resort
09.2014 - 02.2019
Championed the successful integration of 4 Starwood properties into Marriott Systems
Devised and monitored promotional campaigns in alignment with seasonal demand, which filled capacity gaps and maintained a 95% occupancy rate during low seasons.
Multi Property Revenue Manager
Radisson Blu & Park inn by Radisson
11.2012 - 08.2014
Enhanced Brand Website revenue by 28% in 2023 versus 2022
Managed contractual relationships with OTAs that enhanced revenue by $1
Million annually
Benchmark competitive pricing and deployed an effective rate parity approach, leading to improved online ratings and guest satisfaction scores
Raised the Brand website Revenue Share by 21% versus 2022
Navigated a competitive market landscape, securing a 14% RGI increase by developing tailored revenue strategies for key segments
Developed and executed revenue management strategies across multiple channels, increasing ADR by 15% within the first year.
Revenue Manager
Stella Di Mare
02.2010 - 11.2012
Proactively built constructive working relationships with Sales, Marketing, Operations and other departments
Directed strategic recommendations for each channel and enacted tactical deployment of initiatives
Participated in website development committee
Worked closely with Leisure Travel Team to maximize potential from bed banks Account production.
Revenue Manager
Park Inn by Radisson
04.2009 - 01.2010
Part of the Room’s Annual Budget and Business Plan preparation and presentation
Hold a strong leadership role in the monthly Forecast Meeting
Pro-actively identify need period and adapt Sales & Pricing strategy accordingly
Identified and maximized all potential rooms’ revenue opportunities.
Recognized as the top performer in Marriott International’s Southeast region for achieving the highest year-over-year revenue growth of 25%.
Recognized as the top performer in Marriott International’s for achieving the highest year-over-year RGI in the region.
Devised and monitored promotional campaigns in alignment with seasonal demand, which filled capacity gaps and maintained a 95% occupancy rate during low seasons.
Awarded as the top achiever in the Marriott MEA region.
Instituted a proactive upsell program at the point of booking and pre-arrival, which incrementally raised ancillary revenue by 18%.
Elevate average room rate with a remarkable $40 increase in for 2022.
Assistant Human Resources Manager (Manager Grade) at Kempinski Hotel & Residences Palm JumeirahAssistant Human Resources Manager (Manager Grade) at Kempinski Hotel & Residences Palm Jumeirah
Director, Artist & Label Services at TMN, The Orchard, Sony Music Entertainment NYC.Director, Artist & Label Services at TMN, The Orchard, Sony Music Entertainment NYC.