Years of professional experience in Media Buying
Rana Ashraf
Senior Digital Marketing
Cairo
Summary
Seeking a Senior Digital Marketing Specialist role to leverage extensive expertise in crafting innovative strategies, optimizing multi-channel campaigns, and driving results through data-driven insights. Committed to elevating brand presence, engaging audiences, and fostering sustainable business growth , Poised Media Buyer touting 4 years of expertise recommending the appropriate strategies for campaigns. A knowledgeable resource committed to hard work, communicating with all stakeholders and driving business opportunities. Promoting exemplary skills in project management, analytics, and presenting information to clients.
Overview
4
4
5
5
Years of experience on social Media Management
4
4
Social Media Advertising
3
3
Google Ads
3
3
Analytics And Data Analysis
Work History
Senior Media Buyer
Black Box
KSA
05.2022 - Current
- Managed end-to-end digital marketing activities, ensuring campaigns launched on time and within budget
- Collaborated with internal and external stakeholders to optimize future campaign investments
- Oversaw tools, website management, and outsourced agency relationships
- Orchestrated email campaigns utilizing Salesmanago & Klaviyo for targeted outreach
- Successfully managed influencer relationships to enhance brand visibility
- Planned and executed multi-platform advertising campaigns (Google, Snapchat, Twitter, LinkedIn, Instagram, Facebook)
- Utilized web analytics tools to measure performance and identify target audience metrics
- Developed and monitored campaign budgets, providing accurate performance reports.
Senior Digital Marketing
Radial Cloud
KSA
06.2022 - 02.2023
- Campaign Optimization: Adept at fine-tuning digital campaigns to enhance performance and meet predefined KPIs
- Data Analysis: Proficient in leveraging analytics tools to derive actionable insights and make informed marketing decisions
- Platform Expertise: Familiarity with various ad platforms including Google Ads, Facebook Ads Manager, and other performance-based marketing tools
- Budget Management: Efficiently managing budgets to achieve optimal results and cost-effectiveness
- Content Strategy Development: Orchestrated and executed monthly content plans and calendars, aligning content creation with overarching marketing objectives
- Channel Management: Developed, implemented, and managed diverse social media channels, to maximize brand visibility and audience engagement
- Client Marketing Strategies: Created tailored marketing plans for clients, aligning strategies with their goals and brand identities, resulting in a X% increase in client satisfaction and retention
- Collaborative Workflow Management: Fostered seamless collaboration with design teams, ensuring content alignment with brand guidelines and optimizing content
- Performance Evaluation: Utilized analytics tools to monitor, evaluate, and optimize social media campaigns, leveraging data-driven insights to refine strategies and improve performance metrics
- Reporting & Market Research: Prepared and presented detailed monthly reports on platform performance.
Senior Media Buyer (Part Time)
MURAD Agency
Egypt
- 12.2022
- Campaign Optimization: Adept at fine-tuning digital campaigns to enhance performance and meet predefined KPIs
- Data Analysis: Proficient in leveraging analytics tools to derive actionable insights and make informed marketing decisions
- Platform Expertise: Familiarity with various ad platforms including Google Ads, Facebook Ads Manager, and other performance-based marketing tools
- Budget Management: Efficiently managing budgets to achieve optimal results and cost-effectiveness.
Account Manager
Adsella Agency
Egypt
12.2021 - 04.2022
- Suggest or introduce digital marketing services to clients: SEO, SEM, social, email, video
- Stay up to date with the latest trends in digital, and continue to grow/knowledge to deliver new strategy
- Assist in providing ongoing training with the customer service team and knowledge to bring digital strategies
- Manage client expectations by bringing problems or concerns to the client's attention before confronting those issues and offering potential solutions
- Collect and analyze data to learn more about consumer behavior
- Preparing reports with clients
- Collaborate with creative teams and understand the platforms they use
- Responsible for maximizing financial revenue while maintaining client experience.
Digital marketing specialist
Black Box
KSA
01.2021 - 11.2021
- Content Strategy Development: Orchestrated and executed monthly content plans and calendars, aligning content creation with overarching marketing objectives to drive engagement and brand consistency
- Channel Management: Developed, implemented, and managed diverse social media channels, leveraging each platform's strengths to maximize brand visibility and audience engagement
- Created tailored marketing plans for clients, aligning strategies with their goals and brand identities, resulting in a X% increase in client satisfaction and retention
- Collaborative Workflow Management: Fostered seamless collaboration with design teams, ensuring content alignment with brand guidelines and optimizing content to achieve set marketing goals
- Performance Evaluation: Utilized analytics tools to monitor, evaluate, and optimize social media campaigns, leveraging data-driven insights to refine strategies and improve performance metrics
- Reporting & Market Research: Prepared and presented detailed monthly reports on platform performance, conducted market research for products/services, identifying market trends and consumer behavior.
Digital marketing specialist (Software Company)
Dexef
Egypt
01.2018 - 12.2020
- Campaign Optimization: Adept at fine-tuning digital campaigns to enhance performance and meet predefined KPIs
- Data Analysis: Proficient in leveraging analytics tools to derive actionable insights and make informed marketing decisions
- Platform Expertise: Familiarity with various ad platforms including Google Ads, Facebook Ads Manager, and other performance-based marketing tools
- Budget Management: Efficiently managing budgets to achieve optimal results and cost-effectiveness
- Content Strategy Development: Orchestrated and executed monthly content plans and calendars, aligning content creation with overarching marketing objectives
- Channel Management: Developed, implemented, and managed diverse social media channels, to maximize brand visibility and audience engagement
- Client Marketing Strategies: Created tailored marketing plans for clients, aligning strategies with their goals and brand identities, resulting in a X% increase in client satisfaction and retention
- Collaborative Workflow Management: Fostered seamless collaboration with design teams, ensuring content alignment with brand guidelines and optimizing content
- Performance Evaluation: Utilized analytics tools to monitor, evaluate, and optimize social media campaigns, leveraging data-driven insights to refine strategies and improve performance metrics
- Reporting & Market Research: Prepared and presented detailed monthly reports on platform performance.
Education
Bachelor of Computer Science - Information System Department
Menofia University
06.2014 - 07.2020
Media Buying Advanced - undefined
YANFAA Courses
Digital Marketing Advanced - undefined
YANFAA Courses
Digital Marketing - undefined
UDACITY - NTL TECHNOLOGY
Skills
performance marketingundefined
Websites Development
I have two years of experience in developing websites using WordPress and Magento and dealing with ERP systems
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Quote
Success usually comes to those who are too busy to be looking for it.
Henry David Thoreau
Timeline
Senior Digital Marketing
Radial Cloud
06.2022 - 02.2023
Senior Media Buyer
Black Box
05.2022 - Current
Account Manager
Adsella Agency
12.2021 - 04.2022
Digital marketing specialist
Black Box
01.2021 - 11.2021
Digital marketing specialist (Software Company)
Dexef
01.2018 - 12.2020
Bachelor of Computer Science - Information System Department
Menofia University
06.2014 - 07.2020
Senior Media Buyer (Part Time)
MURAD Agency
- 12.2022
Media Buying Advanced - undefined
YANFAA Courses
Digital Marketing Advanced - undefined
YANFAA Courses
Digital Marketing - undefined
UDACITY - NTL TECHNOLOGY
Similar Profiles
Rahul KumarRahul Kumar
.NET Software Developer at Black Box.NET Software Developer at Black Box
Bharath AGBharath AG
Senior Order Management Associate at Black BoxSenior Order Management Associate at Black Box
Michelle HarrisMichelle Harris
Project Manager at Black BoxProject Manager at Black Box