Rana Ehab

Marketing Specialist
Classera Inc. | February 2023 - Present

• Drive inbound and outbound marketing strategies to maximize ROI across products like Classera LMS, LeadXera TMS, loyalty apps, Marketplace and ERP systems.
• Play a key part in organizing global and local events, including the InnoXera Global EdTech Summit, managing everything from concept to execution. Oversee event themes, shows, visuals, and creative direction.
• Lead campaigns for different product, including Classera LMS, C-Inspire Loyalty Program, and LeadXera TMS, leveraging multichannel approaches.
• Manage EdTech projects, collaborating with global partners on initiatives like Intel SFI and Smarter Schools.
• Oversee video production projects across regions like (Thailand, Pakistan, Saudi Arabia, Egypt, and Jordan) from planning to final editing.
• Optimize Classera Marketing Library for enhanced resource accessibility and efficiency.
• Build and manage relationships with marketing agencies, securing quotes for services while overseeing project execution and finances.
• Collaborate with design and digital teams to create content for LMS campaigns, social media, newsletters, and SMS marketing.
• Analyze marketing data and competitor performance to inform strategic decisions.
• Manage website projects, including Classera and InnoXera, ensuring alignment with brand strategy and user experience optimization.
• Lead PR campaigns across countries, securing media placements, and aligning with officials and global companies. Expert in contract negotiation and news review.

• Manage the C-Inspire Loyalty Program mobile app, overseeing partnerships across 9 countries, including negotiations, integrations, and activation.
• Lead marketing strategies for C-Inspire, including digital promotions, content creation, and coordination of technical needs with the R&D team.
• Present C-Inspire at online and offline events, provide reporting and analysis, and support other Classera products like the Edumalls E-commerce website.

• ABS first tier Lenovo Platinum Partner.
• Manage tender processes, invoices, order tracking, and handle requests and inquiries for multinational companies, ensuring seamless coordination and communication.
• Oversee marketing tasks, including website management, design, and content creation, while preparing monthly and quarterly presentations and reports. Proficient in SAP (Ariba Network, ACSL).