Experienced senior marketing executive with over 5 years of experience in fast-paced, customer-focused environments. Proven success in strategic planning, specifically in branding new product launches and executing innovative marketing campaigns. Recognized for exceptional leadership skills and expertise in driving marketing strategies and optimizing team performance.
Hi, I’m
Rana Yasser
Senior Marketing Executive
El-Sheikh Zayed
Summary
Overview
8
years of professional experience
Work History
Yes Pac for Packaging Solution , Egypt
Senior Marketing Executive
2019.06 - Current (5 years & 3 months)
Job overview
- Lead marketing campaigns that boosted brand awareness and consideration by 40%.
- Developing and executing email marketing strategies and CRM systems for lead generation and brand visibility.
- Oversaw social media content, advertising, and design.
- Collaborating with copywriters and developers to enhance website content and UI/UX design.
- Implementing SEO strategies to optimize website performance.
- Managed and grew product exports to 22+ countries, including Egypt, Africa, and the Middle East.
- Designed and executed product strategies for major multinational clients like Nestlé, Froneri, Mars, Bel Group, and Juhayna.
- Directing IML label printing processes with European suppliers.
- Establishing and nurturing partnerships through international exhibitions in Germany, Italy, Turkey, UAE, Iraq, and France.
- Spearheading the creation of marketing materials, including brochures, billboards, and internal branding.
EL-Shazly Engineering and Trading LLC., Egypt , Giza
Marketing Specialist
2018.08 - 2019.05 (9 months)
Job overview
- Identified customer needs and developed targeted marketing strategies to enhance brand awareness and meet client requirements.
- Collaborated with sales and operational teams to ensure that marketing initiatives were aligned with overall company objectives.
- Designed and implemented customer loyalty programs aimed at improving retention rates and strengthening customer loyalty.
- Developed and maintained strategic partnerships through international exhibitions in Gulf area and internal Seminars
- Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
Party Story , Egypt , Giza
Event Planner
2017.01 - 2018.04 (1 year & 3 months)
Job overview
- Coordinated schedules and timelines for events.
- Performed face-to-face meetings to finalize contract for services and event details.
- Managed event logistics and operations.
- Developed strong relationships with clients, fostering trust and rapport for ongoing business opportunities.
- Coordinated with participating vendors during event planning.
Education
Coursers
No Degree from Project Management
09.2024
University Overview
Arab Academy For Science, Technology & Maritime
Very Good from Marketing
02.2022
University Overview
Canadian International Collage
BBA from Marketing
07.2018
University Overview
Languages
Arabic
Native language
English
Proficient
C2
Skills
- Executive Leadership
- Budget Oversight
- Customer Preferences
- Market Dynamics
- Product Forecasts
Timeline
Senior Marketing Executive
Yes Pac for Packaging Solution
2019.06 - Current (5 years & 3 months)
Marketing Specialist
EL-Shazly Engineering and Trading LLC.
2018.08 - 2019.05 (9 months)
Event Planner
Party Story
2017.01 - 2018.04 (1 year & 3 months)
Coursers
No Degree from Project Management
Arab Academy For Science, Technology & Maritime
Very Good from Marketing
Canadian International Collage
BBA from Marketing
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