Randa Barakat Mostafa
Senior Business Data Analytics
Summary
Certified Business Data Analyst with 12+ years experience in telecommunications and logistics. Specializes in transforming complex data into actionable insights for strategic decision-making. Expertise includes developing and optimizing data models, leveraging SQL, Power BI, and Excel for comprehensive analysis, enhancing CRM systems like HubSpot through automation, and standardizing data collection processes for integrity. Currently as a Revenue Operations & CRM Analyst, successfully streamlined reporting processes for improved decision-making and operational efficiency. Passionate about bridging the gap between data and business strategy to ensure analytical insights drive tangible outcomes.
Overview
13
13
years of professional experience
2011
2011
years of post-secondary education
6
6
Certifications
3
3
Languages
Work History
Senior Business Data Analytics
Cequens
04.2023 - Current
- Generated ad-hoc reports to support stakeholders' needs for timely information access.
- Analyzed operational metrics to identify areas for efficiency gains, contributing to process improvement initiatives.
- Applied advanced data analysis techniques, as per CBDA certification, to extract actionable insights from large-scale datasets using different tools like power BI, SQL, and python
- Streamlined reporting processes, enhancing decision-making and business insights.
- Optimized database performance, reducing query times and improving overall efficiency.
- Developed custom data models to improve forecasting and drive strategic initiatives.
- Standardized data collection procedures across departments, ensuring consistent data quality and enabling seamless integration of new datasets.
- Managing CRM system "HubSpot"
Senior Business Data Analytics
Flextock
08.2022 - 04.2023
- Investigate and address the root causes of business problems.
- Analyze opportunities for business improvement.
- Building Data Models and dashboards across all functions.
- Challenge pre-determined solutions.
- Identify, analyze, model and prioritize business requirements.
- Recognize and negotiate conflicting stakeholder views and requirements.
- Delivering Solutions that meets business needs / requirements.
- Handle other tasks as per direct superior assignment.
Senior Data Analyst
Business Borderlines - BBL
10.2021 - 08.2022
- Investigate and address the root causes of business problems.
- Analyze opportunities for business improvement.
- Clarify Customer needs & challenges to improve the business.
- Challenge pre-determined solutions.
- Identify, analyze, model and prioritize business requirements.
- Recognize and negotiate conflicting stakeholder views and requirements.
- Delivering Solutions that meets business needs / requirements.
- Handle other tasks as per direct superior assignment.
Senior Data Analyst
HUAWEI Devices Egypt
05.2020 - 09.2021
- Prepares projects reports, status analysis & statistics.
- Daily, weekly, and monthly tracking for Sales performance.
- Analyzing and monitoring Sales KPIs.
- Monthly Retail Contests applying.
- New Retail projects process mapping & analysis.
- Acting as point of co-ordination between Sales team & other departments.
- Supporting Sales team with daily, weekly, and monthly reports.
- Handle other tasks as per direct superior assignment.
Business Analyst
SMSA Express
04.2018 - 04.2020
- Prepares projects reports, status analysis & statistics.
- Finalize tenders, proposals, offers for potential clients.
- Daily, weekly, and monthly tracking for Sales & CS performance.
- Analyzing and monitoring Sales & CS KPIs.
- Watches over competitor's performance.
- Acting as point of co-ordination between Sales team & other departments.
- Supporting Sales team with daily, weekly, and monthly reports.
- Handle other tasks as per direct superior assignment.
Sales Analyst
Sky for Distribution
12.2017 - 04.2018
- Updating Monthly Targets.
- Daily, weekly, and monthly tracking for targets vs achievements.
- Daily, weekly, and monthly tracking for promotions.
- Acting as point of co-ordination between Sales team & other departments.
- Supporting Sales team with daily, weekly, and monthly reports.
- Handle other tasks as per direct superior assignment.
Business Analyst Specialist
Concrete Co. for Apparel & Fashion
07.2017 - 11.2017
- In depth analysis of Sales performance by store daily and Monthly.
- Initiated and developed a full set of reports (like Kashkol report).
- Contributing in pricing process.
- Categorizing customers levels according to sales results every season.
- Analyzing and monitoring retail KPIs.
- Handle other tasks as per direct superior assignment.
CRM Back Office Operation Executive
International Group for Investment - (IGI ) Real Estate
04.2016 - 07.2017
- Consolidating information and provide all kinds of reports periodically 'daily, weekly and monthly'.
- Initiating and Advancing CRM reporting system.
- Keeping a proper customer case record.
- Updating IOM'S log on a daily basis.
- Responsibly on archiving system and ensure that all concerned parties are communicated with the CRM case status.
- Acting as point of co-ordination between CRM team & other departments.
- Supporting the CRM front line members by providing daily, weekly and monthly performance analysis.
- Handling all administrative work for the CRM front line members.
- Handle other tasks as per direct superior assignment.
Business Support Administrator
Al Ahly for Medical Services - AMC
03.2014 - 04.2016
- Increase Profitability.
- Prepares projects reports, status analysis & statistics.
- Finalize tenders, proposals, offers for potential clients.
- Follows-up on administrative tasks to achieve set objectives.
- Communications with suspect and prospect clients.
- Manage vendors relations and deliverables.
- Watches over competitor's performance.
- Organize data, filing, retrieval and correspondence both in digital & physical formats.
- Liaisons with other Internal Departments.
Office/HR Administrator
Education for Employment Foundation|Egypt
12.2011 - 12.2013
- Identify applicants eligible to undertake English Placement test.
- Communicating and following up with Donors, sponsors and vendors.
- Sending and receiving faxes. Handling staff personnel files and other HR documentation.
- Types and formats documents, demonstrates expert word processing skills.
- Assists in preparation and day to day administration.
- Organizing events and conferences.
- Finding, managing and filing contact business cards.
Education
Faculty of Commerce - Accounting Department
Ain Shams University
Skills
Friendly, positive attitude
Teamwork and collaboration
Computer skills
Time management
Flexible and adaptable
Problem-solving
Dependable and responsible
Supervision and leadership
AI Tools
Creativity
Risk Management
Stress Management
Personal Information
- Date of Birth: 12/17/87
- Marital Status: Single
Social Activities And Hobbies
- Organizer in Global Women Mentoring Walk, Cairo 2013.
- Yoga player, intermediate level.
- Chees player, level 1.
- Reading, Walking, Drawing and Listening to Music.
Certification
AI tools from Coursiv
Timeline
AI tools from Coursiv
04-2025
AI tools courses
04-2025
Certified CBDA from IIBA
12-2023
Senior Business Data Analytics
Cequens
04.2023 - Current
Joining Data in SQL
11-2022
Business Intelligence & Power Query & DAX
09-2022
Senior Business Data Analytics
Flextock
08.2022 - 04.2023
Senior Data Analyst
Business Borderlines - BBL
10.2021 - 08.2022
Senior Data Analyst
HUAWEI Devices Egypt
05.2020 - 09.2021
Power BI
01-2020
Business Analyst
SMSA Express
04.2018 - 04.2020
Sales Analyst
Sky for Distribution
12.2017 - 04.2018
Business Analyst Specialist
Concrete Co. for Apparel & Fashion
07.2017 - 11.2017
CRM Back Office Operation Executive
International Group for Investment - (IGI ) Real Estate
04.2016 - 07.2017
Business Support Administrator
Al Ahly for Medical Services - AMC
03.2014 - 04.2016
Office/HR Administrator
Education for Employment Foundation|Egypt
12.2011 - 12.2013
Faculty of Commerce - Accounting Department
Ain Shams University