Rania Ayoub

• Implemented new product line launches by initiating strategic advertising projects, marketing tactics and social media alliances.
• Implemented new marketing strategies for dealers based on rejection and consumer satisfaction data.
• Developed creative presentations, trend reports, kitted assets and product data sheets.
• Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
• Developed strategic and tactical marketing plans for region.
• Utilized Adobe Creative Suite to produce professional marketing collateral.
• Developed insights on marketing campaigns to assess performance against goals.
• Created printed marketing materials designed to drive campaigns.
• Directed marketing projects through conceptual planning, schedule management and final implementation.

• Established foundational processes for business operations.
• Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
• Prepared annual budgets with controls to prevent overages.
• Introduced new methods, practices and systems to reduce turnaround time.
• Participated with clients in discussion meetings.
• Worked closely with other team members in such tasks as troubleshooting and debugging.
• Resolved system test and validation problems to provide normal program functioning.
• Developed and implemented personalized client solutions using programming language expertise.

• Worked closely with the CEO to ensure success of branding in Egypt
• Developed team communications and information for meetings.
• Proved successful working within tight deadlines and fast-paced atmosphere.
• Resolved problems, improved operations and provided exceptional service.
• Conducted research of competitors, gathered information from multiple sources and presented results.

• Strategized and developed video content for client's website and social media publications.
• Partnered with graphic designers creating content and promoting ad campaigns.
• Managed social media accounts on day-to-day basis to increase company recognition by creating engaging content.
• Boosted reach by creating digital content, managing scheduling, maintaining social media accounts and reporting analytics to measure engagement.
• Engaged social media audience by collaborating with graphic designers to develop viral content.

Commercial Online product owner:

• Adding all consumer's services to the online channel
• Responsible for designing the plan for the whole customer experience and managing the developing team
• Managing all Consumer ads and banners on the website/Facebook
• Advertise newly added services
• Responsible for overall online revenue stream and commercial targets in terms of sales and base management
• Revenue capitalization
• Work closely with Marketing Communications, agencies & graphics team to develop appropriate support materials and communication items necessary for a successful Online Product launch into the market.
• Supporting the internal team in creating the landing pages to create best user experience.

Online Propositions Development:

• Responsible for developing Online acquisitions propositions in alignment with all stakeholders.
• Produce concept documents, business cases, communication briefs, questions and answers, SLAs and other product documentation.
• Co-operate with internal and external partners in order to leverage best practices in the internet space
• Responsible for the Go to Market communication plan
• Analyze customer service information to measure customer acceptance of new propositions
• Support in preparing solid launch plans for each proposition, including metrics to monitor post launch

E-Shop:

• Build base reporting platform along with analytics team to accurately understand in details our online customer base
• Overlooking E-Shop Operations Pre & Post Checkout experience to ensure efficiency and acceptable customer experience.
• Provide support to sales and pre-sales teams internally

Online Marketing Strategy & Planning

• Own planning & forecasting budget & Calendar of projects & Marketing activities
• Manage pipeline of new & creative ideas
• Responsible for overall online consumer strategy formation and execution

Major Projects:

• Vf Egypt’s website total Revamp
• Vf Red Online Marketing Campaign and Customer Experience
• E-shop

• Charged of supporting technical issues for all data products provided by Vodafone with direct customer
• Testing all products before launching (UAT)
• Web-Hosting and Email-Hosting (Sherkety.com) technical support
• Worked as a trainer for new comers (Hosting/Blackberry/3G Routers)
• Worked as a team leader supporting new agents for 6 months
• Worked as a Second-line of support for internet call center agents
• Sherkety.com training for new customer care agents.

Summer training during 2009 in 3G Optimization department

• Received GSM and 3G sessions
• Indoor network-drive test: (inside Orange Main Building)
• Submitted detailed reports for the problems faced and its solutions in my opinion
• Outdoor network drive test
• 3G- drive tests in Zamalek and El-Obour City
• 2G- drive test in El-Mohandsein
• Demonstrated respect, friendliness and willingness to help wherever needed.
• Completed paperwork, recognizing discrepancies and promptly addressing for resolution.
• Proved successful working within tight deadlines and fast-paced atmosphere.
• Carried out day-to-day duties accurately and efficiently.