RASHA DEGHEIDY
Cairo
Summary
Visionary leader with 17+ years of proven success driving digital transformation, scaling innovative ventures, and building strategic partnerships across diverse industries and multicultural landscapes. Passionate about building customer-centricity digital products and services and building future-ready ecosystems that helps in organizational growth. Recognized for exceeding financial targets, cultivating high-performing teams, and fostering thriving collaborative environments. Ready to leverage expertise and strategic vision to lead organizations into a new era of success.
Overview
17
17
years of professional experience
3
3
Languages
Work History
Digital Solutions and Partnerships Sr.Manager
Etisalat by e&
07.2023 - Current
- Building the digital solutions portfolio for e& including the marketplace, cloud and hosting, SAAS and IOT solutions, continuously adapting it to meet evolving customer and market demands.
- Lead the development and execution of comprehensive digital solutions strategies aligned with e&'s overall business goals
- Manage the strategic digital solution partners, ensuring alignment with market trends, customer needs, and technological compatibility
- Lead negotiations and execution of mutually beneficial partnership agreements, maximizing value for both e& and its partners
- Conduct in-depth market research, leveraging data analysis to identify emerging trends and inform strategic decision-making
- Built and maintained strong relationships with key stakeholders, both internal and external, fostering a culture of trust and collaboration
- Tracking and measured the performance of digital solutions and partnerships, ensuring they delivered on key objectives and contributed to organizational growth
- Stayed up2date of industry trends and developments in the digital solutions and partnerships landscape, ensuring e& remains at the forefront of innovation.
VHub Digital Solutions and SAAS MarketPlace Product Manager
Vodafone
11.2020 - Current
- Built a Seamless E2E Digital Experience for Vhub - Vodafone Digital Solutions Marketplace
- Launched the Vhub; the first digital solutions and SAAS marketplace in Egypt
- Built a seamless customer centric digital experience for Vodafone digital solutions Marketplace
- Built and led the marketplace value chain required to launch and scale Marketplace digital services
- Built and on-boarded a diversified topnotch service provider portfolio catered to support enterprise customers through their digital transformation journeys
- Launched the advisor Services to establish a solid position for Vhub as the SME champion for digital transformation advice
- Overachieved the sales targets by 40% for the marketplace and kick-started the sales activities
- Drove and Managed B2B marketing campaigns that promoted the products and services on the Marketplace - Vhub
- Enhanced the overall brand awareness in the digital space and increased vhub traffic and other metrics
- Set the vision, mission and strategy for the Marketplace in alignment with the overall VBU vision
- Driving Squads activities to achieve objectives by managing roadmaps, priorities, sprints and backlogs as per the agile framework
- Created customer obsessed culture within the assigned squads through relentless customer focus and driving to continuously improve our customer experience
- Drive product GOTO market plans, marketing segments and Sales to achieve all targeted financial KPI’s
- Led the process of building rich content like blog posts, webinars, infographics, reports, etc
- Which attracts qualified leads
- Optimize lead nurturing process and marketing automation with stakeholders through content, social channels, and email
- Liaising with all internal stakeholders and external partners to ensure new products successful launch
- Alignment with Vodafone group digital portfolio and the global digital experience guidelines.
Product Portfolio Manager
IST Networks
09.2018 - 09.2020
- Developed the business of assigned products in the identified markets aiming to meet or exceed targets
- Developed and Maintained an up to date monthly r4sales pipelines / forecast for all related leads and opportunities
- Developed markets and accounts through close joint account planning with the IST Account team
- Worked & collaborated with product management, technical and marketing teams to meet customer needs
- Monitored and analyzed customer’s usage of assigned products and opportunities of development
- Developed the business of the assigned products through partnerships such as OEM and strategic partnerships
- Provided the product team with market feedback to take in consideration in developing a better product or service
- Prepared compelling product demos for the IST Account team customers, while liaising with the R&D and technical teams
- Monitored competition and product positioning to make sure that products benefit its values and competitive edge is well communicated to our customers and stands against competition
- Keeping an open dialogue with the product team with market feedback to take into consideration while developing upcoming Road-maps and product enhancements plans
- Secured a Fund for the R&D team with 2.5 Million in late 2019
- Overachieved 2019 target by obtaining bigger market share for the assigned products in coordination with the sales team
- Prepared compelling product demos for the IST Account Management team that helped in winning 80% of the deals.
Sr.Product Manager
IST Networks
03.2017 - 09.2018
- Successfully developed the market strategy for IST Products Portfolio to penetrate the GCC market
- Provided market analysis for the assigned products and led the team to finalize MVP stages for the products
- Created the products strategies, got to market plans for the new products
- Set product pricing by utilizing market research data; reviewing production and sales costs
- Developed the final products road-map and success metric for each feature based on customer and market feedback for the chosen products [Text-To Speech, Customer Feedback Manager, Social Data Router, Chatbot]
- Created the user scenarios and PRDs for the selected products and worked closely with the UI/UX designers
- Lead the R&D, technical and marketing teams by counseling and disciplining the team; planning, monitoring, following up and appraising job results as well as managing the sprints to meet the agreed upon release plans timelines
- Collaborated with the Marketing team to create the required sales enablement materials for the assigned products
- Helped pre-sales with compelling demos to showcase our products' features and benefits.
Revenue Growth Manager
TA telecom for Mobile services
01.2012 - 02.2017
- Managing and Controlling revenues for 8 Operators to guarantee company and accounts financial targets are achieved by creating proper strategies to maximize overall revenues and profits
- Monitor and evaluate the effectiveness of ongoing revenue control plans, identify risks, spot abnormal customer behavior and detect root causes and fix it and set contingency plans
- Managing a Team of 4 data analysts to come up with all possible insights and recommendations to maximize revenues by understanding customer behavior, set proper segmentation criteria and design relevant services and packages to match target segments and achieve targeted market share
- Ensure effective pricing strategies are in place to reflect asset strength relative to the competition and specific market conditions by Closely monitoring competitive pricing and understanding the impact of relative pricing decisions on services performance
- Guarantee that all possible revenue channels are well utilized and achieving the required targets through (Increasing response rates, decreasing CAC, decreasing churn rate, set proper charging mechanism and increase retention rate and LTV)
- Work with members of the customer success department and assist in customer negotiations to help the company achieve revenue objectives
- Conducting quarterly and yearly revenue reports and communicating revenue performance and strategic vision to top management
- Key Achievements: Launched an automated campaign management tool that helped in increasing response rates by over than 60% through effective targeting and segmentation
- Helped in building Reveel a tool built based on data science concepts for cohorts’ analysis of customers
- Lead the RG team to build and maintain real time and historical reports for the company various teams to allow them monitor, analyze and manage their services based on their objectives and business needs of each dep
- Managed to reach and maintain an annual YOY revenue growth of 20% across operators
- Managed to achieve an average increase in total acquisitions by 230% yearly
- Managed to recommend new charging models that helped to increase renewal rates and achieve steady revenue increase
- Decreased churn rate by average of 15%
- Managed to Introduce and grow over 150 new services to the market.
Customer Relationship Manager
TA telecom
01.2009 - 01.2011
- Manage all related activities and build strong relationships with Etisalat Or Vodafone Egypt account in TA telecom
- Understands customer’s needs and communicates those needs internally to develop new services matching these needs that help to achieve YOY growth
- Plans, manages and controls the day-to-day activities for the rest of the teams to fulfill customers’ requests are being done timely and consistently to meet strategic goals and targets
- Ensures company strategy is applied when dealing with customers and contributes in achieving the company’s financial targets
- Evaluates and documents on a regular basis work related processes and suggests developments and enhancements for needed ones
- Assures that all agreements done with customers follow the company’s regulations
- Ensures all contracts, POs and invoices are issued timely.
Content Manager
TA telecom
07.2007 - 12.2008
- Launching new services by TA telecom which enhance customer satisfaction, retention and revenues, while identifying ways to improve existing services
- It allows operators to package a wide variety of multimedia content including live TV channels and other premium broadband and mobile content such as music videos, games, and applications
- Ensure that the service meets the business specs and on time
- Help service providers manage the complete subscriber experience and open up new revenue opportunities
- Work cooperatively with key team members, clients and vendors
- Manage the marketing process and outreach campaigns which require a strong attention to detail and the ability to work under tight deadlines.
Education
AUC Marketing Diploma -
01.2010
Bachelor's degree - Computer Science & Management technology
Modern Academy Maadi
High School -
The English School
Skills
- Negotiation
- Customer Relationship Management (CRM)
- Product Management
- Team Leadership
- Cross-functional team management
- Complex Problem-Solving
- Business Planning
- Marketing
- Business Development
- Strategic Planning
- Operations Management
Languages
Arabic
First Language
English
Proficient (C2)
C2
French
Intermediate (B1)
B1
Timeline
Digital Solutions and Partnerships Sr.Manager
Etisalat by e&
07.2023 - Current
VHub Digital Solutions and SAAS MarketPlace Product Manager
Vodafone
11.2020 - Current
Product Portfolio Manager
IST Networks
09.2018 - 09.2020
Sr.Product Manager
IST Networks
03.2017 - 09.2018
Revenue Growth Manager
TA telecom for Mobile services
01.2012 - 02.2017
Customer Relationship Manager
TA telecom
01.2009 - 01.2011
Content Manager
TA telecom
07.2007 - 12.2008
AUC Marketing Diploma -
Bachelor's degree - Computer Science & Management technology
Modern Academy Maadi
High School -
The English School
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