Rawan El-Mahdy
Senior Digital Marketer
Cairo
Summary
Focused experienced in overseeing social media marketing for growing organizations. Accomplished in improving lead prospecting, customer acquisition and brand awareness. Offers top skills in planning and project management.
Overview
3
3
years of professional experience
4
4
years of post-secondary education
4
4
Certifications
Work History
Senior Social Media Executive
Beyond Solutions
1 2024 - Current
- Developed a comprehensive social media calendar, ensuring consistent posting schedules and cohesive messaging across channels.
- Utilized advanced analytics tools to collect data on follower demographics, enabling more targeted marketing initiatives.
- Enhanced overall brand image through strategic use of visuals and storytelling in social media content.
- Coordinated live events coverage on social media platforms to provide real-time updates for followers unable to attend in-person functions or conferences.
- Mentored junior team members in effective social media marketing techniques, contributing to their professional development.
- Managed paid advertising campaigns, optimizing budget allocation to achieve maximum results.
- Boosted audience engagement with consistent, high-quality content across all platforms.
- Provided detailed reports on campaign performance, identifying key insights and recommendations for further optimization efforts.
- Maintained a strong presence on multiple platforms, staying up-to-date with new features and best practices for each channel.
Freelance Media Buyer
Freelancing
01.2022 - Current
- Digital marketer with 2 years of experience in Media buying and 3 years of experience in social media management
- I'm Implementing social media campaigns on Facebook and Instagram and seeking self-improvement skills.
Social Media Specialist
Beyond Solutions
05.2023 - 05.2024
- Managed social media accounts, ensuring timely responses to comments, messages, and reviews for enhanced customer service.
- Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
- Increased brand awareness by developing and implementing targeted social media campaigns.
- Conducted daily updates to social media profiles to boost company online presence.
- Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns, and website updates.
Events Coordinator
GCM
01.2021 - 07.2023
Education
Bachelor Degree in Arts - Tourism guidance Department
Ain Shams University
01.2018 - 04.2022
Digital Marketing Diploma - undefined
DMarts Academy
Airlines public Relations skills - undefined
Egyptair Traning Academy
Skills
MS office
Conceptualization & Copywriting
Content Creation
creativity
Advertising & Branding
SEM
Certification
Conference UNODS United Nations Convention against corruption 2021
Timeline
Social Media Specialist
Beyond Solutions
05.2023 - 05.2024
Freelance Media Buyer
Freelancing
01.2022 - Current
Events Coordinator
GCM
01.2021 - 07.2023
Bachelor Degree in Arts - Tourism guidance Department
Ain Shams University
01.2018 - 04.2022
Senior Social Media Executive
Beyond Solutions
1 2024 - Current
Digital Marketing Diploma - undefined
DMarts Academy
Airlines public Relations skills - undefined
Egyptair Traning Academy