Rawan Elsedfy
Senior Content Creator
Nasr city
Summary
Experienced and versatile Content Creator with a proven track record of developing compelling, high performing content across various digital platforms. Skilled in ideation, content strategy, copywriting, and multimedia production. Adept at leveraging data-driven insights to create content that engages and converts audiences. Passionate about staying up-to-date with the latest trends and best practices in content marketing. I published my first book in 2018 and I have an audio book over social media among my pages also am a stage performer,2 new books were published in 2021.
Overview
4
4
years of professional experience
9
9
years of post-secondary education
3
3
Languages
Work History
Senior Content Creator/Content Manager
MeidaHolic
Egypt/Dubai
09.2024 - Current
- Create content plans aligned with client goals, audience needs, and industry trends, often specific to regions like the GCC
- Oversee the editorial calendar, ensuring timely content delivery across various channels (social media, blogs, email, etc.)
- Understand the target audience through data analysis, personas, and behavior studies to craft personalized content that resonates
- Write, edit, and proofread content that is informative, engaging, and in line with the brand voice
- This includes blog posts, social media posts, articles, and possibly visual elements
- Brainstorm and conceptualize unique ideas that capture attention, considering cultural nuances in the GCC
- Work with designers, photographers, and videographers to produce visually appealing content
- This might include creating briefs, guiding visual directions, or coordinating on media assets for social media
- Ensure that all content follows best SEO practices, such as keyword integration and on-page SEO, to enhance searchability and reach
- Use tools like Google Analytics, social media insights, and other tracking tools to analyze content performance and refine strategies based on data
- Based on data insights, adjust content strategies to improve engagement and reach, including tweaking keywords, captions, or formats
- Coordinate with designers, marketers, SEO specialists, and other team members to ensure cohesive content delivery
- Liaise with clients to understand their objectives, gather feedback, and make adjustments to meet client expectations
- Oversee and manage project timelines, ensuring content is produced, reviewed, and published on schedule
- Boosted brand engagement by creating compelling social media posts and campaigns.
- Strengthened content through proofreading and editing.
Content Creator
QuMark
02.2024 - Current
- Research industry-related topics
- Writing content, copy and scheduling content across all digital media channels
- Writing scripts for Reels and TikTok videos that are engaging, on-brand, and optimized for the platform's algorithms
- Conducting research to learn more about current trends and then contextualizing your findings
- Identify customers’ needs and recommend new topics
- Manage the content of the company's website and all company's social media accounts on Facebook, Instagram, Twitter, etc., in English and Arabic
- Turn great ideas into real, sellable creative work
- Thinking creatively to produce new ideas and concepts
- Using innovation to create a full storyboard and script for required jobs
- Correcting any errors in grammar, spelling, punctuation, context, and meaning
- Proofreading and review to produce accurate and high-quality work
Content Producer
A2Z
11.2023 - 01.2024
- Developed and executed content strategies that aligned with the company's overall marketing objectives and target audience
- Produced a wide range of high-quality content, including blog posts, social media updates, email newsletters, and landing pages
- Optimized content for search engine visibility and user engagement, resulting in increased organic traffic and lead generation
- Collaborated with the marketing team to create cohesive, on-brand content that supported various campaigns and initiatives
- Analyzed content performance metrics and used data-driven insights to continuously improve content effectiveness
- Stayed up-to-date with industry trends and best practices, and implemented innovative content solutions to drive results
Content Creator
Dot It
10.2023 - 10.2023
- Wrote and edited engaging, SEO-optimized content for the company's website, blog, and social media channels
- Designed visually appealing graphics, videos, and other multimedia assets to complement the written content
- Monitored content performance and recommendations to optimize content for better engagement and conversion
- Collaborated with cross-functional teams, including marketing to ensure consistent brand messaging and alignment
Content Creator
Saafir Technology
10.2022 - 10.2023
- Website content creating while managing call to action on social media
Assistant Director
Maspero Television Building
10.2021 - 07.2022
- Script preparing
- Shooting
Videographer and Editor (Project)
World-fish Organization
02.2021 - 04.2021
- Trim Trimming footage segments and put together
- Input logos, dialogues, graphics, and effects
- Create rough and final cuts
- Ensure Logical sequencing and smooth running
- Record and shooting videos
- Post-production and editing
Education
Bachelor of Arts - Communication And Mass Media
The British University In Egypt
EGYPT 09.2016 - 09.2020
Bachelor of Arts - Communication And Mass Media
London South Bank University
London 09.2016 - 09.2020
Associate of Arts - Media phycology
Liverpool
London 04.2022 - 07.2022
M.D. - Communication And Mass Media
Cairo University
EGYPT 09.2023 - Current
Skills
Writing Content
Script writing
Problem solving
Team Lead
Presentation Skills
Innovative
Strategist
Digital publishing
Video Editing
Content Strategy
Social Media Management
Social media content campaigns
SEO Strategies
Deadline Management
Creative Thinking
Personal Information
- Place of Birth: Egypt
- Gender: Female
- Nationality: Egyptian
Publications
- أنت اختر, 2018
- مغامر رحلة, 2021
- وتر يات فارق لحظات, 2021
- كتابة جارية (كحيلة غجرية), 2021
Timeline
Senior Content Creator/Content Manager
MeidaHolic
09.2024 - Current
Content Creator
QuMark
02.2024 - Current
Content Producer
A2Z
11.2023 - 01.2024
Content Creator
Dot It
10.2023 - 10.2023
M.D. - Communication And Mass Media
Cairo University
09.2023 - Current
Content Creator
Saafir Technology
10.2022 - 10.2023
Associate of Arts - Media phycology
Liverpool
04.2022 - 07.2022
Assistant Director
Maspero Television Building
10.2021 - 07.2022
Videographer and Editor (Project)
World-fish Organization
02.2021 - 04.2021
Bachelor of Arts - Communication And Mass Media
The British University In Egypt
09.2016 - 09.2020
Bachelor of Arts - Communication And Mass Media
London South Bank University
09.2016 - 09.2020
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