Reda Abdulmoneim
Marketing Manager
Cairo,C
Summary
A confident, seasoned and self-driven marketing expert with over 10 years of demonstrated track record in strategic planning, brand/marketing management and business development both offline and online. Expertise in leveraging organizational resources; strengths, people capital, product and service offerings to drive revenues, growth, profits, operational & commercial performance. that allowed me to execute high-impact 360 marketing campaigns that consistently generated new revenue streams and achieved improved performance in targeted market segments with excellent ROIs, ROO and ROAS.
Achievements & Projects:
- Led the successful opening of the Skytrax Awarded “Hamad International Airport” and obtained “Best Airport Dining Experience” for 3 consecutive years.
- Achieved 8 Awards and recognitions for KidZania in 6 months beside full endorsement of Ministry of Education in Qatar.
- Orchestrated the planning and implementation of a successful market penetration strategy resulted in acquiring 55% market share in less than 6 months since brand launch.
Overview
5
5
Languages
14
14
Certifications
7
7
years of post-secondary education
15
15
years of professional experience
Work History
Digital Marketing Manager - Managing Partner
Atlas Egypt Group
Cairo, Egypt
10.2020 - Current
- Managed team of 12 direct reports engaged in ongoing campaign optimization, product development.
- Brainstorm new and creative growth strategies
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Evaluated monthly performance statistics and used data to inform future strategies.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- Plan and supervise all digital marketing, including SEO/SEM, email, SMS, social media and display advertising campaigns, monitoring user engagement optimization.
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Stay up to date with the latest social media best practices and technologies
- Identify trends and insights, and optimize spend and performance based on the insights
- Plan, execute, and measure experiments and conversion tests
- Evaluate emerging technologies. Perform ongoing keyword discovery, expansion, and optimization.
Brand Marketing Consultant
MF Food
Kuwait, Kuwait
09.2020 - Current
- Collected data using various research methods to broaden results and optimize marketing strategies.
- Collaborated with product development team to effectively modernize and update promotions.
- Exceeded sales goals 30% by effectively applying analyzed data to marketing campaigns and sharing data interdepartmentally.
- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
- Developed campaigns and specific marketing strategies for clients.
- Wrote engaging and successful marketing, advertising and website copy.
- Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning.
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
Marketing Communications Manager
KidZania
Doha, Qatar
11.2016 - 01.2020
- Provided strategic and tactical guidance to the Marketing team with accountability for all Marketing Activities including PR, Digital engagement, Loyalty Program and Market Research.
- Responsible for the communication of the brand through advertising, public relations, special events and promotions.
- Prospect and administrate the advertising exchanges, established according to the corresponding contract with each supplier in terms of expenses, space, season and effectiveness.
- Designing ad hoc marketing campaigns to increase customer awareness about KidZania.
- Improve our service marketability and profitability by researching, identifying trends, and capitalizing on market opportunities.
- Establish and maintain relations with the different accounts & suppliers (government, schools, NGOs and industry partners).
- Developed insights on marketing campaigns to assess performance against goals.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
Head of Marketing & Events
Qatar Airways
Doha, Qatar
04.2014 - 06.2016
- Developed strategies to incorporate PR and media to further enhance HIA and build market share across GCC aviation scene.
- Managed all the Marketing, Events and PR activities for 11 F&B and Retail brands inside the Skytrax award-winning “Hamad International Airport.
- Manage stakeholder relationships to ensure compliance with key partner contractual obligations i.e.: Qatar Airways, HIA and franchise partners.
- Set the strategy for and drive a rolling core brand activity plans which are used and understood by the Commercial Marketing team and key stakeholders which support the sales & profit targets.
- Supervises the design process of publicity material including brochures, handouts, leaflets, photographs and multimedia programs.
- Liaise with and support operations teams to maximize sales and profit opportunities by meeting brand standards and customer expectations.
- Develop a crisis management plan to be implemented in the event of a sudden and foreseen situation or potential crisis.
Business Development Manager
Berlitz
Cairo, Egypt
07.2013 - 01.2014
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Developed marketing plans based upon extensive research and prospects targeted.
- Identified key products, services and customers and used data to devise innovative sales and marketing plans enabling dramatic growth.
- Analyzed B2B marketing campaigns using key metrics and performance indicators.
- Completed and submitted monthly and yearly growth plans reports to support executive decision making.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Increased market awareness and penetration through development of creative Campaigns.
- Developed strategies to incorporate PR and media to further enhance brand and build market share.
Brand Manager
Cakes Land
Cairo, Egypt
12.2010 - 07.2013
- Developed strategy and managed market communications that drove product demand.
- Drove marketing initiatives to increase product visibility and market performance.
- Communicated value and position to sales team and developed tools to support selling process.
- Planned new product external launch and release while managing cross-functional implementation of plan.
- Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition.
- Created product positioning and messaging to differentiate products in market and expand visibility.
International Account Advisor
Vodafone - UK
Cairo, Egypt
02.2009 - 11.2010
- Addressed problems with accounting, billing and service delivery to maintain and enhance client satisfaction.
- Developing new business relationships, generating and negotiating new incomes to increase year on year.
- Providing client support and technical and Billing issue resolution via E-Mail, phone and other electronic medium.
- Providing training to clients in the use of systems and applications.
- Obtaining a general understanding of OS and application operations related to company offered services.
- Identifying and correct or advise, on operational issues in client Mobile systems.
- Ensuring my project remains proactive and responsive to prospective clients.
Destination Manager - Tour Guide
Kuoni Travel
London, UK
01.2005 - 02.2009
- Managing all the details of the tour group from A to Z.
- In charge of bookings and reservations.
- Handling Sales Management.
- Guiding and lecturing.
- Dealing with all different procedures and formalities ensuring solving problem and maintaining a high standard of customer service on-board through all different types of tours
Education
MBA - Marketing, Business Adminstration
Business Academy Of Switzerland
Switzerland 02.2019 - 02.2021
J.D. - Marketing Management And Research
RITI School Of Business
Egypt 01.2011 - 01.2012
Bachelor of Science - Travel Destinations And Hotels Management
Helwan University
Cairo 08.2000 - 08.2004
Skills
Digital marketing
Key professional capabilities and strengths
- High performing marketing professional with outstanding results due to strong project management skills, the ability to navigate and simplify the complex, and communicate effectively within all levels of stakeholders.
- Detail-oriented Marketing Manager experienced in leading product strategy and business development using in-depth knowledge of market trends. Successful at establishing clear objectives for team members and enforcing deadlines to keep projects on track.
- Experience in managing cross-functional teams in a high-volume and fast-paced customer service environment.
- Proven ability to deliver effective results to improve value, efficiency & customer satisfaction by analyzing data and marketing metrics to assess organizational strengths and weaknesses.
- Expert Stakeholder Management, with strength in presenting, communicating, and building strong relationships across all stakeholders.
- Highly efficient time management skills with the ability to juggle conflicting priorities in a complex and demanding environment.
- Strong communication and interpersonal skills with the ability to engage with key stakeholders to influence sound business decisions.
Certification
Google Ads Search and Display
Timeline
Digital Marketing Manager - Managing Partner
Atlas Egypt Group
10.2020 - Current
Brand Marketing Consultant
MF Food
09.2020 - Current
MBA - Marketing, Business Adminstration
Business Academy Of Switzerland
02.2019 - 02.2021
Marketing Communications Manager
KidZania
11.2016 - 01.2020
Head of Marketing & Events
Qatar Airways
04.2014 - 06.2016
Business Development Manager
Berlitz
07.2013 - 01.2014
J.D. - Marketing Management And Research
RITI School Of Business
01.2011 - 01.2012
Brand Manager
Cakes Land
12.2010 - 07.2013
International Account Advisor
Vodafone - UK
02.2009 - 11.2010
Destination Manager - Tour Guide
Kuoni Travel
01.2005 - 02.2009
Bachelor of Science - Travel Destinations And Hotels Management
Helwan University
08.2000 - 08.2004
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