Reem El-Sheikh
Cairo
Summary
Experienced with identifying and capitalizing on new business opportunities. Utilize strategic thinking and market analysis to drive revenue growth. Track record of building and maintaining strong client relationships.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Business Development Executive
LEDFlex Group
07.2025 - Current
- Oversee business operations across the GCC region.
- Responsible for maintaining relationships with key clients to drive sales growth.
- Facilitate client meetings to understand needs and align offerings with requirements.
- Specify LEDFlex lighting products in various projects throughout the GCC.
- Conduct market research to identify new business opportunities and trends.
- Implement brand positioning initiatives to enhance visibility and market recognition.
- Utilize CRM tools to track leads and analyze data, optimizing sales efforts for maximum return on investment.
- Prepare sales reports and forecasts to support planning and decision-making.
Project Engineer Project Management Department
Eaton
01.2024 - 07.2025
- Lead and manage new projects in collaboration with the sales teams within GCC region, ensuring alignment within overall business goals.
- Manage the logistics process across the GCC region.
- Participate in the monthly forecast meetings.
- Make order bookings through SAP and send order confirmations and invoices to clients.
- Visit various countries to meet clients and coordinate with sales teams to ensure all requirements are aligned.
- I maintain daily communication with manufacturers in Germany, Romania, China, the UK, and the USA to get updates on material readiness and align special requirements.
- I also liaise with freight forwarders to coordinate monthly shipments ensuring all clearance documents are in place for both road and sea shipments.
- Conduct detailed business analyses to identify opportunities for improvement and efficiency.
Business Development Supervisor
Delta Lighting
01.2021 - 01.2024
- Supervise team of junior professionals whom I share a specification target with.
- Check the team efficiency and provide constructive feedback and coaching.
- Arrange workflow and ensure that the team understand their delegated tasks.
- Prepare and submit performance reports.
- Expanding the company network of relations with the consultants.
- Responsible for preparing technical data & design proposals for the ongoing projects.
- I'm the point of contact during the project for all aspects of the engagement.
Business Development Executive
Delta Lighting
01.2019 - 01.2021
- Actively pursue new market opportunities and partnerships.
- Collaborate with interior designers, landscape consultants, and MEP consultants to create tailored lighting plans.
Tendering Engineer
Delta Lighting
01.2018 - 01.2019
Education
Master of Business Administration (MBA) -
Arab Academy for Science, Technology & Maritime Transport
01.2024
Bachelor of Engineering - Renewable Energy Department
Ain Shams University (ASU)
01.2018
Skills
- Proficient in MS Office
- AutoCAD
- DIALUX
- SAP software proficiency
- Project Management, Planning, & Budgeting
- Team supervision
- Team Management
- Communications
- Flexibility
Certification
Project Management Professional (PMP) Certification (in progress)
Languages
Arabic
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Timeline
Business Development Executive
LEDFlex Group
07.2025 - Current
Project Engineer Project Management Department
Eaton
01.2024 - 07.2025
Business Development Supervisor
Delta Lighting
01.2021 - 01.2024
Business Development Executive
Delta Lighting
01.2019 - 01.2021
Tendering Engineer
Delta Lighting
01.2018 - 01.2019
Bachelor of Engineering - Renewable Energy Department
Ain Shams University (ASU)
Master of Business Administration (MBA) -
Arab Academy for Science, Technology & Maritime Transport
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