Summary
Overview
Work History
Education
Skills
Certification
Additional Information
Languages
Timeline
Interests
BusinessDevelopmentManager
Reem Wagdy

Reem Wagdy

Senior Event Marketing and Social Media Specialist
Madinaty

Summary

Results-driven Event Marketing & Social Media Specialist with a strong background in marketing strategy, brand awareness, and demand generation. Skilled at leading large-scale events, launching new products and services, and creating campaigns that merge creativity with measurable performance. Experienced in social media management, content planning, budgeting, and cross-department collaboration. Work closely with the COO and heads of Sales, Success, Creative, and Finance to deliver impactful, budget-aligned marketing initiatives that elevate visibility, engagement, and business growth.

Overview

6
6
years of professional experience
3
3
Certification

Work History

Senior Event Marketing and Social Media Specialist

"dopay - Financial Services"
07.2024 - Current
  • Led 9 major corporate events, including AFP Future of Finance (twice), Hrian HR Conference, Egypt Energy, Sahara, Autotech, Agritech, Mactech, and Ramadan Suhoor for existing customers.
  • Oversaw the complete event lifecycle — theme creation, content planning, e-nurture streams, design, booth setup, speaker management, activations, giveaways, invitations, vendor selection, media coverage, and post-event tracking.
  • Developed and monitored event budgets, coordinating with the Finance team to ensure accuracy and cost efficiency.
  • Collaborated directly with the COO and department heads to align marketing goals with company objectives.
  • Organized internal events such as All Hands and Investor Meetings, handling agendas, messaging, and coordination.
  • Social Media & Brand Marketing (ongoing with events):
  • Managed dopay’s complete social-media presence across LinkedIn, Instagram, Facebook, TikTok, and YouTube, focused on brand awareness and demand generation.
  • Planned and executed launch campaigns for new products and services, including Early Pay and key platform updates.
  • Built detailed social-media calendars specifying content formats, posting frequency, and timing aligned with best practices.
  • Applied algorithm insights, channel behavior, and trend analysis to optimize content performance and reach.
  • Ensured consistency in visual identity, grid layout, tone of voice, and post sequencing across all platforms.
  • Created and posted content directly—captions, visuals, and videos—ensuring timely, authentic delivery.
  • Wrote creative briefs and supervised designers and videographers to produce engaging, trend-aligned assets.
  • Used CapCut and AI tools (ChatGPT Pro, Midjourney, Runway, Kling AI, Veo 3, Whiskii AI) for ideation, editing, captioning, and storytelling.

Team Lead – Client Success Management

"dopay - Financial Services"
09.2023 - 06.2024
  • Led a team of Client Success Managers, ensuring efficient onboarding, retention, and account health.
  • Partnered with Sales, Marketing, and Finance to improve customer engagement and renewal processes.
  • Shared client insights to inform marketing strategies and product improvements.

Senior Client Success Manager

"dopay - Financial Services"
11.2022 - 08.2023
  • Managed key corporate portfolios, ensuring service excellence and client satisfaction.
  • Enhanced internal workflows, reducing issue-resolution time and improving reporting.
  • Supported cross-department collaboration to align customer needs with business strategy.

Client Success Manager

"dopay - Financial Services"
11.2019 - 10.2022
  • Managed onboarding, relationship building, and ongoing support for enterprise clients.
  • Coordinated with departments to ensure timely solutions and strong client experiences.
  • Helped establish early customer success reporting and retention frameworks.

Education

Bachelor of Commerce - Business Administration (Marketing Major)

Misr International University (MIU)
Cairo, Egypt
06.2019

Skills

  • Event Marketing & Brand Activation
  • Social Media Management & Strategy
  • Budget Planning & Financial Alignment
  • Creative Briefing & Campaign Direction
  • Brand Awareness & Demand Generation
  • Product Launch Campaigns (Early Pay)
  • Cross-Department Collaboration (COO, Sales, Success, Creative, Finance)
  • Video Editing (CapCut)
  • AI Tools for Marketing (ChatGPT Pro, Midjourney, Runway, Veo 3, Whiskii AI)
  • Influencer & Vendor Management
  • Trello
  • HubSpot
  • Google Suite (Sheets, Slides, Docs)
  • Salesforce
  • Social media marketing
  • Event promotion

Certification

  • Data Analysis & Visualization using Power BI
  • English Courses — Berlitz (Fundamental & Intermediate)
  • AI Magic Workshop – Cinemagic (Creative AI tools for video & campaign ideation)

Additional Information

Traveling | Styling | Reading | Journaling | Fitness | Diving

Languages

Arabic — Native
English — Fluent
French — Basic

Timeline

Senior Event Marketing and Social Media Specialist

"dopay - Financial Services"
07.2024 - Current

Team Lead – Client Success Management

"dopay - Financial Services"
09.2023 - 06.2024

Senior Client Success Manager

"dopay - Financial Services"
11.2022 - 08.2023

Client Success Manager

"dopay - Financial Services"
11.2019 - 10.2022

Bachelor of Commerce - Business Administration (Marketing Major)

Misr International University (MIU)

Interests

Traveling, Styling, Reading, Journaling, Fitness, Diving

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Reem WagdySenior Event Marketing and Social Media Specialist