Summary
Overview
Work History
Education
Skills
Timeline
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Reem Fouad

Regional CRM Lead
1st Settlement, New Cairo

Summary

Results-driven marketing professional with 6 years of experience in creating and implementing successful marketing strategies across various industries. Demonstrated expertise in developing innovative campaigns, driving brand awareness, & generating leads. Strong communication and interpersonal skills, adept at collaborating with cross-functional teams and stakeholders to achieve organizational objectives.

Overview

8
8
years of professional experience

Work History

Regional CRM Lead

MAGRABi Retail Group
01.2023 - Current
  • Handling all CRM activities in (EGY, UAE, KSA & Qat).
  • Developing, implementing & optimizing CRM data driven marketing campaigns strategy (Acquisition, retention and reactivation) through different channels (SMS, Whatsapp, Emails, Web Notifications) to target different customers segments.
  • Preparing, updating & optimizing the campaigns calendar in alignment with Creative, merchandising & operations teams.
  • Setup and managing marketing automated customer journeys across all product categories.
  • Identifying new CRM omnichannel opportunities to boost CRM KPIs like retention rate, frequency, repeat and lapsed customers reactivation.
  • Tracking and optimizing all campaigns & marketing automation activities to maximize ROI.
  • Managing and oversee the internal, external resources and assets needed for the execution of campaigns & automation activities (i.e. data, content, logistics etc )
  • Ensuring cross-functional cooperation and alignment with all stakeholders involved in the execution of CRM activities (Ex: Creative, E-commerce, Performance, Merchandising, B2B, Operations & Customer Service)
  • Preparing, and managing the CRM budget.
  • Preparing weekly CRM country dashboard.
  • Implementing and monitoring customer data gathering activities and initiatives in stores & E-commerce to ensure data hygiene.
  • Managing regular CRM workshops & trainings with stores team.
  • Handling Regional BNPL & Loyalty partners.
  • Handling and monitoring Referall & Loyalty Programs and activities.

Senior Marketing Executive

Jotun
01.2021 - 12.2022
  • Managed Jotun Egypt loyalty program App online and offline campaigns.
  • Boosted the Retail sales of Jotun products by 30% in 2022 through creating and implementing innovative marketing strategies, campaigns, and promotions through online and offline channels.
  • Doubled the numbers of Active customers on Jotun Loyalty program.
  • Worked with the regional Team on several projects like Gamification, Fraud Management system, and invoice verifications.
  • In 2022 I arranged 40 Launch for 5500 Customers in 20 different cities across Egypt to launch the latest innovative product from Jotun "Wonderwall Lux"
  • Led and motivated the Retail Development coordinator who is responsible for customer support and complaints.
  • Setting and monitoring retail targets for the sales personnel and recommending monthly action plan to follow.
  • Loyalty Program Budget Owner; responsible for updating and monitoring the Budget.
  • Managing customer communication in different channels, Call centers, WhatsApp, and Social Media.

Marketing and Communications Executive

Jotun
09.2018 - 12.2020
  • Designed & implemented fully integrated online and offline communications plans (digital, media, onground, and PR) in line with MEIA's business plans.
  • Managed all the digital/social media advertising and any other interactive portals to improve SOV.
  • Responsible for the publication of Jotun Egypt's local website in coordination with the Regional office and the local agency.
  • Project manager for all the on-ground activities, and promotional
    activities for end users
  • Responsible for Remaining within guidelines for all brand communications to ensure consistency and level of quality and objectives are achieved.
  • Communications coordinator when it comes to TV commercials, billboards

Marketing Strategist

The Madnation
03.2017 - 08.2018

Marketing Research Participant

Nielsen
10.2016 - 05.2017

HR Intern

General Motors
08.2016 - 09.2016

Education

Bachelor of Business Administration: Marketing

RCB GSU Joint Program With Cairo University
06.2017

IELTS Acdemic

British Councel
04.2017

Skills

SAP User

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Timeline

Regional CRM Lead

MAGRABi Retail Group
01.2023 - Current

Senior Marketing Executive

Jotun
01.2021 - 12.2022

Marketing and Communications Executive

Jotun
09.2018 - 12.2020

Marketing Strategist

The Madnation
03.2017 - 08.2018

Marketing Research Participant

Nielsen
10.2016 - 05.2017

HR Intern

General Motors
08.2016 - 09.2016

Bachelor of Business Administration: Marketing

RCB GSU Joint Program With Cairo University

IELTS Acdemic

British Councel

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Reem FouadRegional CRM Lead