Reem Fouad
Regional CRM Lead
1st Settlement, New Cairo
Summary
Results-driven marketing professional with 6 years of experience in creating and implementing successful marketing strategies across various industries. Demonstrated expertise in developing innovative campaigns, driving brand awareness, & generating leads. Strong communication and interpersonal skills, adept at collaborating with cross-functional teams and stakeholders to achieve organizational objectives.
Overview
8
8
years of professional experience
Work History
Regional CRM Lead
MAGRABi Retail Group
01.2023 - Current
- Handling all CRM activities in (EGY, UAE, KSA & Qat).
- Developing, implementing & optimizing CRM data driven marketing campaigns strategy (Acquisition, retention and reactivation) through different channels (SMS, Whatsapp, Emails, Web Notifications) to target different customers segments.
- Preparing, updating & optimizing the campaigns calendar in alignment with Creative, merchandising & operations teams.
- Setup and managing marketing automated customer journeys across all product categories.
- Identifying new CRM omnichannel opportunities to boost CRM KPIs like retention rate, frequency, repeat and lapsed customers reactivation.
- Tracking and optimizing all campaigns & marketing automation activities to maximize ROI.
- Managing and oversee the internal, external resources and assets needed for the execution of campaigns & automation activities (i.e. data, content, logistics etc )
- Ensuring cross-functional cooperation and alignment with all stakeholders involved in the execution of CRM activities (Ex: Creative, E-commerce, Performance, Merchandising, B2B, Operations & Customer Service)
- Preparing, and managing the CRM budget.
- Preparing weekly CRM country dashboard.
- Implementing and monitoring customer data gathering activities and initiatives in stores & E-commerce to ensure data hygiene.
- Managing regular CRM workshops & trainings with stores team.
- Handling Regional BNPL & Loyalty partners.
- Handling and monitoring Referall & Loyalty Programs and activities.
Senior Marketing Executive
Jotun
01.2021 - 12.2022
- Managed Jotun Egypt loyalty program App online and offline campaigns.
- Boosted the Retail sales of Jotun products by 30% in 2022 through creating and implementing innovative marketing strategies, campaigns, and promotions through online and offline channels.
- Doubled the numbers of Active customers on Jotun Loyalty program.
- Worked with the regional Team on several projects like Gamification, Fraud Management system, and invoice verifications.
- In 2022 I arranged 40 Launch for 5500 Customers in 20 different cities across Egypt to launch the latest innovative product from Jotun "Wonderwall Lux"
- Led and motivated the Retail Development coordinator who is responsible for customer support and complaints.
- Setting and monitoring retail targets for the sales personnel and recommending monthly action plan to follow.
- Loyalty Program Budget Owner; responsible for updating and monitoring the Budget.
- Managing customer communication in different channels, Call centers, WhatsApp, and Social Media.
Marketing and Communications Executive
Jotun
09.2018 - 12.2020
- Designed & implemented fully integrated online and offline communications plans (digital, media, onground, and PR) in line with MEIA's business plans.
- Managed all the digital/social media advertising and any other interactive portals to improve SOV.
- Responsible for the publication of Jotun Egypt's local website in coordination with the Regional office and the local agency.
- Project manager for all the on-ground activities, and promotional
activities for end users - Responsible for Remaining within guidelines for all brand communications to ensure consistency and level of quality and objectives are achieved.
- Communications coordinator when it comes to TV commercials, billboards
Marketing Strategist
The Madnation
03.2017 - 08.2018
Marketing Research Participant
Nielsen
10.2016 - 05.2017
HR Intern
General Motors
08.2016 - 09.2016
Education
Bachelor of Business Administration: Marketing
RCB GSU Joint Program With Cairo University
06.2017
IELTS Acdemic
British Councel
04.2017
Skills
SAP User
Emarsys User
Advanced user of MS office
tools (Word, Excel, and Powerpoint, Power
BI, Microsoft 365 Applications)
Excellent command of both spoken and
written English
Client Retention & Acquisition Strategies
Campaign Management
Business Analysis and Reporting
Timeline
Regional CRM Lead
MAGRABi Retail Group
01.2023 - Current
Senior Marketing Executive
Jotun
01.2021 - 12.2022
Marketing and Communications Executive
Jotun
09.2018 - 12.2020
Marketing Strategist
The Madnation
03.2017 - 08.2018
Marketing Research Participant
Nielsen
10.2016 - 05.2017
HR Intern
General Motors
08.2016 - 09.2016
Bachelor of Business Administration: Marketing
RCB GSU Joint Program With Cairo University
IELTS Acdemic
British Councel