RONY NAGGAR
Project Manager I Route-To-Market I Field Operations I Trade Marketing
Alexandria
Summary
With more than 10 years of experience in the FMCG industry, I have consistently delivered strong results and driven significant growth. My expertise spans various areas including project management, R2M development and market analysis I have successfully variousl teams, managed large-scale projects, and implemented innovative solutions that have enhanced operational efficiency and boosted sales.
Overview
14
14
years of professional experience
2011
2011
years of post-secondary education
4
4
Certifications
3
3
Languages
Work History
Manager CSC Projects
Philip Morris International Inc.
03.2024 - Current
- Collaborating closely with the Inbound channel to create efficiencies within the channel by implementing strategic projects.
- Working hand-in-hand with the regional team to develop and AI chat bot in both EN & AR language to decrease which decreased the manned activities.
- Developing the Remote Tool which is a contact center system reporesenatetd in an interactive screen that help consumer reach backoffice agents in a Audio-Video communciation.
Manager R2M Planning
Philip Morris International Inc.
05.2023 - 03.2024
- Accountable for GT trade program, WS budget, and CC planning.
- Building & designing trader program to accommodate sales target, digital KPIs & visibility enhancement
- Handling WS budget including WS rebates, Bonus and motivational programs
- Developing plans or CC strategy which includes NPL and LPL.
Manager B2B2C field deployment
Philip Morris International
05.2021 - 04.2023
- Responsible for distribution plan related to RRPs launch in Cairo and initiating a plan to increase the SFP coverage
- Leading the team responsible for IQOS field education and GT support, aiming to support the B2B2C model.
- Setting new R2M through digital platforms E-Ordering, DTE, and Lead Generation.
- Developing the execution plan for the new trade program aiming to introduce the RRPs.
Supervisor Trade Visibility & Logistics
Philip Morris International
11.2020 - 05.2021
- Planning and aligning with OC on the visibility formats related to RRPs
- Developing and producing trade materials to support visibility in GT & KA
- Collaborating with digital solution agencies to support digital transformation
- Managing/contracting service providers and external agencies
- Selected as part of team responsible for Marlboro Crafted and L&M Forward launch campaigns
- Managing warehouse operations while ensuring efficiency
Territory Manager
Philip Morris International
09.2018 - 11.2020
- Leading a team of 6 business builders within the assigned territories
- Providing support and training to the team ensuring development of the competencies required to implement the deployment strategy
- Contributing in reaching an all time market share record for PMI in Egypt and increasing sales in Alexandria by 9.5%
- Managing the execution of the Digital Trade Engagement as well as E-Ordering
- Identifying strategic opportunities to support business growth and sustainability based on territory data gathering and market performance analytics
- Analyzing in-market data and consolidating an action plan for improvements
- Controlling budget allocation to achieve the highest ROI
Business Builder off Premise
Philip Morris International
10.2014 - 09.2018
- Managing a team of 4 activation agents and allocating available resources in order to achieve targets and improve performance
- Responsible for trade activities in General Trade & Key Accounts
- Preparing and presenting quarterly business reviews, updates, and recommendations to be deployed in the short-term plan
- Conducting daily market visits and ensuring SKUs coverage and visibility (PPOSM/TPOSM) are achieved at the highest standards
Sales Executive
United Parcel Service (UPS)
05.2014 - 10.2014
- Forecasting the monthly sales plan
- Acquiring strategic accounts and negotiating to gain the maximum profit possible
- Reporting on daily basis the area follow-up sheet and the prospecting sheet
Account Executive
High-Line Textile
09.2011 - 05.2014
Intern
Serco
07.2010 - 08.2010
Education
Bachelor of Science - Business Administration
Arab Academy for Science and technology
College - undefined
College Saint-Marc
Skills
Project management
Leadership
Complex problem solving
Negotiation skills
Analytical thinking
Business development
Digital mindset
Business Planning
Lead Generation
Certification
Brand accelerator certificate, 01/23
Personal Information
- Hobbies: Advanced diving, Basketball, Camping
- Nationality: Egyptian - Lebanese
Diving, camping and adventurous activities
I am someone who thrives on adventurous activities that get my adrenaline pumping and push me out of my comfort zone. Whether it’s diving camping, or adventurous activities. They not only provide a rush of excitement but also help me grow personally by building resilience, and boosting my confidence. I believe that embracing adventure is a key part of self improvement and personal development.
Timeline
Manager CSC Projects
Philip Morris International Inc.
03.2024 - Current
Manager R2M Planning
Philip Morris International Inc.
05.2023 - 03.2024
Manager B2B2C field deployment
Philip Morris International
05.2021 - 04.2023
Supervisor Trade Visibility & Logistics
Philip Morris International
11.2020 - 05.2021
Territory Manager
Philip Morris International
09.2018 - 11.2020
Business Builder off Premise
Philip Morris International
10.2014 - 09.2018
Sales Executive
United Parcel Service (UPS)
05.2014 - 10.2014
Account Executive
High-Line Textile
09.2011 - 05.2014
Intern
Serco
07.2010 - 08.2010
College - undefined
College Saint-Marc
Bachelor of Science - Business Administration
Arab Academy for Science and technology
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