Rowan Salama

I bring diverse experience across business research, commercial development, and client relationship management, working in high-pressure, client-facing environments. As a Business Research Analyst at Infomineo, I provide research services to one of the top global consultancies, delivering tailored, data-driven insights and strategic recommendations across industries. I have successfully managed complex research projects, collaborating directly with consultants to address diverse business challenges through innovative methodologies. At Dsquares, I led commercial development for blue-chip clients in the MENA region, specializing in loyalty services and solutions. My role involved crafting strategic proposals, conducting market research, and overseeing successful marketing campaigns, resulting in significant business growth.

Certified Loyalty Marketing Professional from The Loyalty Academy, 2023

The certification program encompassed 13 primary topics, including the psychology of customer loyalty, strategic principles, financial modeling, value proposition design, reward strategies, technology considerations, communication best practices, operational requirements, and key success factors. With this expertise, I can contribute effectively to loyalty initiatives, driving customer engagement and retention.

CFA's Research Challenge Participant, 2021 

As a member of the team, I conducted a comprehensive assessment on the subject company's operations, business strategy and financials to arrive at a fair valuation and investment recommendation. 

Marketing Volunteer at the 27TH Men's Handball World Championship, 2021

Was the marketing team's leader and dealt with any operational issues that the participants encountered. 

International Student Leadership Conference at AUC, 2020 

Politics Workshop Participant.