Samira Abou Hussein
Sports Communications Coordinator
Cairo,C
Overview
2
2
years of professional experience
Work History
• Sports Communications Coordinator
Zed Sports Club
06.2024 - Current
- Sports Communications Coordinator
June 2024 – Present - Leading internal and external communications for the club, ensuring consistent messaging across all channels.
- Collaborating with the marketing team to create engaging content for social media, and the monthly newsletters, enhancing overall brand visibility and perception.
- Enhanced digital presence by launching and growing the club’s TikTok page, which helped boost engagement and attract younger audiences.
- Developed and launched the Player of the Month (POTM) initiative, highlighting athlete achievements and fostering community connections.
- Initiated and launched an internal monthly newsletter to increase engagement with athletes and parents, improving the community aspect of the club.
Sports and Commercial Marketing Coordinator
Zed Sports Club
09.2022 - 05.2024
- Developed and implemented marketing strategies for sports and lifestyle events, leading to an increase in attendance and engagement.
- Organized and executed “12 Days of Christmas” – a four-week sports and wellness event featuring mind, body, and spirit activations, promoting the club's facilities and services to new and existing members.
- Led marketing campaigns for various one-off events, including Yoga Pop-ups and wellness talks, expanding community involvement and brand recognition.
- Managed workflow between staff, coordinating documents, and creative material distribution.
- Supported sales team efforts by creating persuasive sales collateral that clearly communicated product benefits e.g Efreshli deal
- Used online and offline marketing to generate leads, increase brand exposure and drive sales growth.
- Planned and executed internal and external sports and marketing events including PSA squash tournament- international
Education
BBA - Business Management
Hult International Business School
Boston, Massachussettes 04.2001 -
High School Diploma -
American International School
Egypt 04.2001 -
Skills
Calendar management
Event planning and logistics
Dealing with suppliers
Growing digital reach through online marketing strategies
Interdepartmental collaboration
Negotiation and persuasion
Powerpoint, Excel, and Word
Adobe
Timeline
• Sports Communications Coordinator
Zed Sports Club
06.2024 - Current
Sports and Commercial Marketing Coordinator
Zed Sports Club
09.2022 - 05.2024
BBA - Business Management
Hult International Business School
04.2001 -
High School Diploma -
American International School
04.2001 -
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