Safaa Salama
Business Development Manager | Sales Manager
Giza
Summary
Efficient professional with more than 16 years of experience and proven knowledge of B2B sales, building long relationships with clients, and account management. I am accustomed to a fast-paced environment where deadlines and priority and handling multiple jobs simultaneously are the norm. I enjoyed the challenge and work hard to attain my goals. Constant negotiations with all levels of management and union employees have strengthened my interpersonal skills. Enthusiastic Sales and Customer Service professional with expertise in communication and negotiating. Driven to provide superior quality customer service. Innovative in leveraging extensive knowledge of products and services as well as creating solutions for customers to drive loyalty, retention and revenue. Highly adept at training, managing, coaching and mentoring sales and customer service associates with talent for interacting with staff at all levels of organization and public.
Overview
15
15
years of professional experience
23
23
years of post-secondary education
1
1
Certification
Work History
Sales Consultant
Brother Middle East & Africa
7 2021 - Current
- Supervise marketing campaigns, interact with important stakeholders, and manage distributor relationships.
- Keep an eye on distributor performance and offer tactical suggestions for growing their sales channel.
- Create and carry out creative advertising campaigns, exhibitions, events, and product displays to raise brand awareness by 25%.
- Create and put into action complete branding and marketing strategies that are suited to the Egyptian market.
- Create and maintain relationships with important government officials, end users in the private sector, retailers, and dealers to grow strategic partnerships by 20%.
- Serve as the main point of contact for any questions and concerns about the market, guaranteeing a timely and efficient resolution.
- Hold quarterly dealer teams' and distributors' product and sales training sessions, which enhance sales performance by 20%.
Senior Business Development
Wssel First for IT solutions
02.2020 - 07.2021
- Senior Business Development Manager Job Description
- Drives strategic growth and fosters key partnerships.
- Launched over 20 successful collaborations and alliances in 2020.
- Collaborates with partners on innovative marketing ideas and plans.
- Negotiates and develops business models for target companies.
- Secures lucrative contracts through effective negotiation of pricing, terms, and conditions.
- Increases revenue by optimizing in-app placements for FMCG brands.
- Identifies and capitalizes on new business opportunities and develop new partnerships.
- Leads cross-functional teams in successful execution of complex projects with the marketing and product teams.
- Coordinates with various departments to align project goals and deliverables.
Key Achievements: - Launched over 20 successful collaborations and alliances in 2020.
- Increased revenue through strategic in-app placements for FMCG brands.
- Secured high-value contracts through expert negotiation.
- Led cross-functional teams to deliver projects on time and within budget.
Sales Manager
GN4ME for programming
08.2016 - 01.2020
- Developed and implemented comprehensive sales strategies to meet and exceed organizational sales targets in the MENA region, resulting in a 25% increase in annual sales revenue within first year.
- Managed the entire sales process from initial quote to fulfillment and post-sales service.
- Led a high-performing sales team of 5 members, providing coaching, counseling, and motivation to achieve individual and team goals, which led to a 50% improvement in team performance.
- Coordinated the delivery and installation of products and equipment, ensuring timely and efficient service, which improved delivery times by 15%.
Identified opportunities for cross-selling and upselling to existing accounts. - Collaborated with internal divisions to align with customer needs and deliver tailored solutions.
Estimated pricing, credit conditions, warranties, and delivery dates to provide accurate and competitive proposals, contributing to a 20% increase in new customer acquisition. - Developed long-term relationships with customers and partners, enhancing loyalty and satisfaction, which resulted in a 15% increase in repeat business.
- Handled customer relations issues promptly, enabling quick resolution and maintaining high client satisfaction levels, evidenced by a 90% positive feedback.
- Increased sales revenue by developing and implementing effective sales strategies, driving business growth and market expansion.
Sales Manager
Link TSP (Technology service provider)
10.2015 - 08.2016
- Overseeing the sales force in Saudi Arabia and Egypt
Create proposals or sales presentations that outline the features of the services. - Carry out administrative tasks, including creating sales plans and reports, maintaining sales data, and submitting expenditure report submissions.
- Creating and carrying out a strategic sales plan; budgeting and forecasting.
- Recruiting, employing, coaching, training, and keeping track of sales agents' performance; fostering a partnership with customers and learning about their needs to build and maintain successful customer connections.
- Resolving customer relations difficulties quickly and satisfactorily for the client.
- developed and put into practice successful sales techniques to increase sales income.
- Built long-lasting client relationships through excellent customer service and consistent followups.
Corporate sales Executive
Egyptian Life Takaful
07.2014 - 09.2015
- Achieving sales target
- Generating new business leads via sales calls, direct mail, social media and networking events
- Listening to customer requirements and presenting appropriately quotation according to their needs
- Maintaining and developing relationships with existing customers in person and via telephone calls and emails, and providing support, information, and guidance Structuring sales process to deliver best services experience
Senior Sales Advisor
Allianz Egypt
04.2009 - 01.2014
- identified prospective customers using business directories, leads, and trade show information.
- Conducted cold calling and qualified potential customers for Non-life insurance, achieving a 25% conversion rate.
- Consulted with clients post-sales to resolve issues, achieving a 95% client satisfaction rate.
- Negotiated terms of agreements and closed sales, resulting in a 15% increase in average deal size.
- Managed portfolio, maintaining a 98% on-time payment rate.
- Collected billing notices and payment installment ensuring 100% collection rate.
- Exceeded sales targets, contributing to a 30% increase in annual sales revenue.
- Established lasting client relationships, leading to a 25% increase in repeat business.
- Achieved a 70% growth in new customer acquisition year-over-year.
Education
MBA - Marketing
Cairo University
Egypt 04.2001 - 05.2024
Professional post graduate diploma - Sales Managment
Sales Management – The American University of Cairo
2017
BSC in Egyptian Archeology -
Faculty of Arts- Ain Shams University
Egypt06.2009
Skills
B2B Sales & Marketing
Able to lead and motivate people effectively
Sales planning and forecast
Communications skills
Outreach initiatives
Persuasive Negotiations
Suggestive Selling
Customer engagement & satisfaction
Monitoring competitive offerings
Sales planning & forecasting
Key Account Management
Reporting
Software (MS office, CRM, Sales force)
Sales funnel management
Customer Relationship Management
Industry Trends
Customer liaison
Consultative Sales
Strategic Planning
Cold-calling
Closing Techniques
Sales Strategies
Territory expansion
Prospecting skills
Lead Generation
Persuasive Communication
Objection handling
Online Marketing
B2B Sales
CRM proficiency
Prospect qualification
Client Service
Customer Relationship Building
Sales Presentations
Customer Retention
Product and Service Sales
Interpersonal communication skills
Customer Needs Assessment
Certification
Marketing Management diploma - Management Development Institute (02/2016)
Accomplishments
- Acquired two key partners (distributors) for BIGC in the print management field and Sewing machines
- Achieved 100% of sales target
- Designed and implemented a strategic sales plan, resulting in expanding the company’s customer base by 40%
- Opened and develop international corporate accounts in the MENA region like UNDP Lebanon and USAID, MCIT-Saudi Arabia, and managing them effectively to maximize the revenue in the software industry
- Received best achiever award for the highest activities – number of new accounts in the insurance field
- Won back 20% of an account we already lost
- Built renewable corporate portfolio with total LE 3,500,000, with 15% client turn over in 2013 (Allianz)
Personal Information
- Date of Birth: 04/22/85
- Nationality: Egyptian
Languages
Arabic
Native language
English
Advanced
C1
Timeline
Senior Business Development
Wssel First for IT solutions
02.2020 - 07.2021
Sales Manager
GN4ME for programming
08.2016 - 01.2020
Sales Manager
Link TSP (Technology service provider)
10.2015 - 08.2016
Corporate sales Executive
Egyptian Life Takaful
07.2014 - 09.2015
Senior Sales Advisor
Allianz Egypt
04.2009 - 01.2014
MBA - Marketing
Cairo University
04.2001 - 05.2024
Sales Consultant
Brother Middle East & Africa
7 2021 - Current
Professional post graduate diploma - Sales Managment
Sales Management – The American University of Cairo
BSC in Egyptian Archeology -
Faculty of Arts- Ain Shams University