Summary
Overview
Work History
Education
Skills
Certification
Projects Highlights
Timeline
Generic

Sally Emad El-Din

Product Management, Customs And Trading, EduTech, Scrum, Agile, Business Consulting
Cairo

Summary

Detail-oriented Product Manager with over 17 years of experience in the software development field, product management, and leadership/management positions.

Eager to learn new techniques and business domains, driven to product strategy, roadmap articulation, go-to-market execution, and enhancing products and services. Successfully managed features that affected 2.5 million users in addition, did system design for a $500k project with many integration points, workflows, and message queuing while illustrating it using different diagram types.

Successfully managed the business cycle for different projects which generated a $1.5M revenue and the optimal release date was crucial for this success.

Solved business challenges, and identify opportunities for enhancement.

Committed to streamlining product and project delivery while aligning with company strategy.

Overview

17
17
years of professional experience
6
6
years of post-secondary education
5
5
Certifications
2
2
Languages

Work History

Business Analyst Team Lead

Tahaluf Al Emarat Technical Solutions
10.2023 - Current
  • Successfully managed the product management responsibilities for the Vama web platform
  • Conducted comprehensive market research and competitive analysis to gain insights into customer needs and industry trends, driving informed decision-making and product strategy
  • Demonstrated exceptional stakeholder management skills by effectively collaborating with cross-functional teams and leadership to align priorities and drive consensus
  • Prioritized product features and enhancements based on input from multiple stakeholders, achieving a balanced and effective product roadmap
  • Gather requirements from stakeholders and customers to ensure the product meets their needs.
  • Utilize agile methodologies for effective product management.
  • Focus on user experience through collaboration with UX designers and user research.
  • Create and maintain product documentation and support materials.
  • Communicate progress, updates, and changes to stakeholders.
  • Seek continuous improvement through feedback and innovation.
  • Managing, prioritizing, and refining the product backlog.
  • Determined integration points with existing or new systems.
  • Identified options for potential solutions and assesses them with the client for business suitability.
  • Developed deliverables that encompass detailed definitions of the requirements, the system functions/ modules, and the use cases.
  • Led building and prioritizing the product backlog.

Product Manager

ITWorx Education (YAS Holding)
05.2023 - 09.2025
  • Successfully managed the product management responsibilities for WinjiGo LMS web platform and mobile Apps
  • Conducted comprehensive market research and competitive analysis to gain insights into customer needs and industry trends, driving informed decision-making and product strategy
  • Developed and executed a roadmap for integrating new AI features into the product, enhancing its functionality and competitiveness
  • Finding alternative components with no licensing restrictions, ensuring product compliance and cost-effectiveness.
  • Demonstrated exceptional stakeholder management skills by effectively collaborating with cross-functional teams (sales, adoption, pre-sales, development teams, quality teams, and leadership) to align priorities and drive consensus.
  • Prioritized product features and enhancements based on input from multiple stakeholders, achieving a balanced and effective product roadmap.
  • Demonstrated exceptional stakeholder management skills by effectively collaborating with cross-functional teams and leadership to align priorities and drive consensus
  • Utilize agile methodologies for effective product management.
  • Focus on user experience through collaboration with UX designers and user research.
  • Create and maintain product documentation and support materials.
  • Seek continuous improvement through feedback and innovation.
  • Managing, prioritizing, and refining the product backlog.

Lead Product Owner

ITWorx Education (YAS Holding)
01.2020 - 04.2023
  • Did the customers’ interviews to help in developing the product roadmap
  • Delved into new business domains quickly and was able to challenge and negotiate with customer domain experts
  • Participated and reviewed the UX team deliverables, and mockups to deliver satisfactory easy usability that is aligned with stakeholders' needs
  • Determined integration points with existing or new systems.
  • Identified options for potential solutions and assesses them with the client for business suitability.
  • Did market research, competitive analysis, and defined roadmap.
  • Developed deliverables that encompass detailed definitions of the requirements, the system functions/ modules, and the use cases.
  • Worked closely with cross-functional teams such as development, usability team, project managers, quality, sales, pre-sales, customer success, etc.
  • Led the sprint planning, and backlog grooming and participated in all scrum events.
  • Led building and prioritizing the product backlog.

Lead Software Engineer L1, L2, L3

ITWorx Education
03.2013 - 12.2019
  • Involved in requirement gathering, analysis, and improving the customer requirements to meet the client’s future goals using dynamic designs
  • Collaborated with clients from concept through final delivery of service
  • Mentored team members regarding security, performance, and troubleshooting across the company.
  • Responsible for putting projects SharePoint Architecture across the company.
  • Participating in technical planning and giving continuous mentoring for team members.
  • Responsible for guiding, code reviewing, and setting standards for developers.
  • Participating in enhancing company processes, new employee enrollment journey, and shadowing programs.
  • Responsible for Designing, Developing, and Deploying project solutions on customer environments.
  • Responsible for Troubleshooting production/complex bugs across the company
  • Responsible for the development Code Review

Responsible for Customer Satisfaction

Senior Software Engineer

ITWorx
08.2011 - 02.2013

Senior .NET And SharePoint Developer

Asset
02.2010 - 07.2011

.NET And SharePoint Developer

Globe-Soft
07.2008 - 02.2010

Education

B.Sc. - Computer Science

Faculty of Computers And Information, Helwan University
Cairo, Egypt
04.2001 - 05.2007

Skills

Critical and Analytical thinking

Certification

Professional Scrum Product Owner I (PSPO I)

Projects Highlights

  • Successfully managed the full cycle of the business phase for delivering the following projects to UAE ICP (UAE Federal Authority for Identity, Citizenship, Customs, Port Security):

     o UAE Customs Platform

     o Trucks Fines Management System

     o Authorized Economic Operator system (AEO)

     o Registered Companies Integration

     o Unified Trade Code

     o Statistic Reports Platform

     o Local Customs Integrations

     o Harmonized System Public Portal

     o AFSEH: Declaration platform for individuals and companies

  • Successfully managed the product management responsibilities for the following customs and trading platforms:-

     o Vama Customs Management Platform

     o Vama Single Window

     o Risk Management

  • Successfully managed product management responsibilities for delivering the following features to UAE MOE (UAE Ministry of Education):

     o Learning Management System – Reporting Tool, Affecting nearly 2.5 million users

     o Learning Management System – AI Virtual Assistant, Affecting nearly 2.5 million users

     o Central Question Bank - part of the ecosystem, Affecting nearly 2.5 million users

     o LMS and MS Teams Integration - part of the ecosystem, Affecting nearly 2.5 million users

     o Edushare Interoperability - part of the ecosystem, Affecting nearly 2.5 million users

     o  Training Management system for Corporate Sector – Upskilling Feature

  • Successfully managed product management responsibilities for delivering the following features to Egypt MOE (Egypt Ministry of Education)

     o Users Provisioning Tool, Affecting 1.5 million users., Defined the roadmap for non-functional and complex technical requirements.

Timeline

Business Analyst Team Lead

Tahaluf Al Emarat Technical Solutions
10.2023 - Current

Product Manager

ITWorx Education (YAS Holding)
05.2023 - 09.2025

Professional Scrum Product Owner I (PSPO I)

07-2022

Scrum Product Owner Certified (SPOC)

08-2021

Lead Product Owner

ITWorx Education (YAS Holding)
01.2020 - 04.2023

Agile Foundation Certification

07-2018

Agile Software Development Foundation Certification

07-2018

Lead Software Engineer L1, L2, L3

ITWorx Education
03.2013 - 12.2019

Senior Software Engineer

ITWorx
08.2011 - 02.2013

Senior .NET And SharePoint Developer

Asset
02.2010 - 07.2011

Diploma of e-business department

09-2008

.NET And SharePoint Developer

Globe-Soft
07.2008 - 02.2010

B.Sc. - Computer Science

Faculty of Computers And Information, Helwan University
04.2001 - 05.2007
Sally Emad El-DinProduct Management, Customs And Trading, EduTech, Scrum, Agile, Business Consulting