Sally Mohammed Naguib

· Managed marketing budget of $100,000, ensuring strategic allocation across channels.

· Led a team of 6 professionals, including digital marketing, training, offline account managers, designers, and an SEO executive.

· Developed and executed 360 marketing campaigns to enhance brand awareness and lead generation.

· Implemented data-driven digital marketing strategies increasing sales by 25%.

· Optimized marketing spend, aligning it with the marketing calendar to maximize ROI.

· Established partnerships with key resellers and operators to expand sales channels.

· Led successful influencer and digital campaigns, driving strong customer engagement.

· Managed sales platforms (Amazon, Noon, Jumia), tracking sell-out reports and performance.

· Meet assigned targets for profitable sales volume and strategic objectives in assigned partner

· accounts.

· Develop and execute a comprehensive sales channel strategy to drive growth.

· Identify and onboard new distributors, resellers, and partners to expand market penetration.

· Monitor Online channel performance metrics and optimize strategies accordingly.

· Align sales channels with overall business objectives and revenue targets.

· Analyze sales data, market trends, and competitor activities to adjust strategies.

· Ensure that all sales targets and KPIs are met or exceeded.

· Develop sales forecasts and budgets for different channels.

· Implement incentives, commission structures, and promotions to boost performance.

· Managed a marketing budget of $140,000, including vendor fund budget and marketing management budget.

· Led a team of 15 in-house marketers and designers, coordinating cross-functional marketing strategies.

· Developed 360 marketing strategies, boosting online sales by 50% .

· Spearheaded influencer collaborations and offline campaigns, increasing customer acquisition by 40%.

· Designed and executed TV ads, billboards, store branding, promotional events, and radio campaigns.

· Managed SEO, paid ads, and social media marketing, improving overall digital visibility.

· Negotiated with vendors to maximize fund utilization, enhancing brand positioning and product visibility.

· Identify, evaluate, and onboard new vendors to enhance the product portfolio.

· Build and maintain strong relationships with electronics brands, manufacturers, and distributors.

· Negotiate pricing, payment terms, and contractual agreements to maximize profitability.

· Ensure vendors comply with company policies, quality standards, and service level agreements (SLAs).

· Coordinate with vendors to secure marketing funds, advertising budgets, and in-store promotions.

· Develop joint marketing plans with brands to increase product visibility and foot traffic.

· Manage co-op advertising agreements, ensuring vendors contribute to promotional efforts.

· Align online and offline marketing activities for key product launches and seasonal campaigns.

· Work with sales and merchandising teams to select high-demand products and drive revenue.

· Ensure competitive pricing and margin optimizationacross all product categories.

· Monitor sell-through rates, promotions, and clearance strategies to manage slow-moving inventory.

· Collaborate with internal teams to develop bundling, discounting, and promotional campaigns.

· Developed and managed a marketing budget of $200,000.

· Led a team of 5+ professionals, collaborating with marketing agenciesto execute high-impact campaigns.

· Designed and implemented 360 marketing campaigns, successfully launching new Sport Line models(Kodiaq, Karoq, Superb, Octavia).

· Increased brand awareness and customer engagementthrough SEO, paid ads, and influencer marketing.

· Ledcross-functional teams, aligning marketing with sales and product strategies.

· Managed event marketing, overseeing car launch events, press conferences, mall activations, and exhibitions.

· Define and manage a 360-degree marketing plan, integrating ATL, BTL, and digital marketing initiatives.

· Plan and control the marketing budget (approx. $200,000 per year), optimizing spending across channels.

· Collaborate with Skoda’s global marketing team to ensure brand consistency and localization of campaigns.

· Oversee the execution of multi-channel campaigns (TV, radio, print, OOH, digital, social media).

· Ensure brand positioning and messaging align with customer insights and competitive trends.

· Plan and manage product launch campaigns, seasonal promotions, and sponsorship activations.

· Track campaign performance through KPIs, ROI analysis, and market research.

· Organize and manage customer experience events, test drive campaigns, and sponsorship activities.

· Develop and oversee loyalty programs to enhance customer retention.

· Conduct customer satisfaction surveys and feedback analysis to improve brand experience.

· Develop and execute data-driven digital marketing strategies to generate leads and improve customer engagement.

· Oversee SEO, PPC, social media advertising, and email marketing initiatives.

· Enhance the brand’s online presence through content marketing, influencer collaborations, and video campaigns.

· Optimize Skoda’s website, ensuring a seamless customer journey and integration with CRM.

· Work closely with dealerships to develop and execute localized marketing initiatives.

· Provide marketing materials, promotional support, and training to sales teams.

· Monitor dealer performance and ensure compliance with Skoda’s marketing standards.

· Developed and implemented marketing campaigns for new product rollouts.

· Conducted consumer behavior research to align strategies with target audience needs.

· Created high-converting promotional materials in collaboration with sales teams.

· . Product Performance Analysis

· Monitor and analyze sales data, market share, and competitor performance for L’Oréal products.

· Identify key trends, growth opportunities, and areas for improvement in the product portfolio.

· Provide actionable insights to enhance product positioning, pricing, and promotions.

· Conduct market research to understand consumer needs, purchasing behavior, and brand perception.

· Analyze customer feedback and reviews to improve product quality and marketing messaging.

· Work with research agencies to gather competitive intelligence and industry benchmarks.

· Assist in setting competitive pricing strategies based on market trends and cost analysis.

· Evaluate profitability metrics and recommend pricing adjustments to maximize revenue and market share.

· Monitor discounts, promotions, and trade margins to ensure profitability across sales channels.

· Collaborate with the marketing and R&D teams to assess the feasibility of new product launches.

· Conduct benchmarking studies to compare L’Oréal products with competitors in terms of features, pricing, and consumer perception.

Support go-to-market strategies for new product introductions and relaunches

· Managed a marketing budget of $150,000, designing after-sales marketing strategies.

· Conducted market research, identifying opportunities for campaign optimization.

· Led customer engagement strategies, increasing lead generation and retention.

· Develop and implement 360-degree marketing campaigns to promote Hyundai’s after-sales services, spare parts, and maintenance programs.

· Plan and execute seasonal service promotions (e.g., winter/summer check-ups, special discounts).

· Coordinate with advertising agencies to create digital and offline marketing materials (flyers, SMS, social media content, dealership branding).

· Develop customer retention programs to increase service loyalty and repeat visits.

· Manage the customer database (CRM system) to track service history, warranty renewals, and follow-up communications.

· Implement personalized service offers based on customer profiles and vehicle lifecycle.

· Work with the digital marketing team to create social media content and online campaigns for after-sales promotions.

· Manage Google Ads, Facebook, and Instagram campaigns targeting Hyundai car owners.

· Utilize customer data for email/SMS marketing to drive service bookings and remind customers of maintenance schedules.

· Collaborate with service centers and dealership teams to align marketing efforts with customer needs.

· Ensure that service advisors and call center teams are informed about ongoing marketing campaigns.

· Monitor customer feedback from service centers and work on improving the customer experience.

· Assist in developing the annual marketing strategy in coordination with the Marketing Manager, including budget planning, objectives, and execution plans.

· Implement 360-degree marketing campaigns covering digital, offline, and retail activation to promote water heaters and heating solutions.

· Align marketing efforts with the global brand strategy while adapting campaigns to local market needs.

· Conduct market research to analyze consumer behavior, industry trends, and competitor activities.

· Generate monthly reports on competitor pricing, promotions, and product launches.

· Identify potential opportunities for market expansion and recommend new marketing initiatives.

· Develop and manage content for social media platforms (Facebook, Instagram, LinkedIn, YouTube) to enhance engagement.

· Create, edit, and publish daily content (text, images, videos) that aligns with the brand identity.

· Optimize social media pages and online presence to increase organic reach and engagement.

· Manage paid advertising campaigns (Google Ads, Facebook Ads) to drive traffic and conversions.

· Work closely with customer service and sales teams to gather insights on customer preferences and complaints.

· Use CRM tools to update the customer database and track campaign effectiveness.

· Submit monthly reports on customer complaints and recommend action plans to enhance brand reputation.

· Plan and execute seasonal promotions (e.g., Mother’s Day, Christmas, and back-to-school campaigns).

· Organize and oversee product exhibitions, trade shows, and in-store activations.

· Work with external advertising and media agencies to ensure high-quality campaign execution.

· Manage the marketing budget allocation provided by Ariston’s Italy office.

· Ensure spending aligns with the marketing calendar and company priorities.

· Track campaign expenses and ensure cost-effectiveness in all marketing initiatives.

· Managed purchasing orders and sales processes on ERP (Oracle JD Edwards).

· Organized technical seminars, training sessions, and exhibitions to enhance brand positioning.

· Developed KPI reports and collaborated with agencies on branding materials.

· Develop and manage content for social media platforms (Facebook, Instagram, LinkedIn, YouTube) to enhance engagement.

· Create, edit, and publish daily content (text, images, videos) that aligns with the brand identity.

· Optimize social media pages and online presence to increase organic reach and engagement.

· Manage paid advertising campaigns (Google Ads, Facebook Ads) to drive traffic and conversions.

· Work closely with customer service and sales teams to gather insights on customer preferences and complaints.

· Use CRM tools to update the customer database and track campaign effectiveness.

· Submit monthly reports on customer complaints and recommend action plans to enhance brand reputation.

· Plan and execute seasonal promotions (e.g., Mother’s Day, Christmas, and back-to-school campaigns).

· Organize and oversee product exhibitions, trade shows, and in-store activations.

· Work with external advertising and media agencies to ensure high-quality campaign execution.

· Manage the marketing budget allocation provided by Ariston’s Italy office.

· Ensure spending aligns with the marketing calendar and company priorities.

· Track campaign expenses and ensure cost-effectiveness in all marketing initiatives.

· Handled executive calendar, travel arrangements, and high-level communications.

· Supervised confidential reports, correspondence, and budgeting.

· Arrange travel bookings, accommodations, and visa processing for the MD and visiting guests.

· Ensure smooth logistics for business trips, conferences, and corporate events.

· Act as a focal point between the MD and executives, employees, clients, and stakeholders.

· Handle internal and external communications, ensuring timely responses.

· Draft and translate reports, official correspondence, and presentations for the MD.

· Maintain confidentiality of sensitive business information and executive discussions.

· Develop and implement office procedures and administrative workflows.

· Oversee document filing, record-keeping, and office supply management.

· Supervise and train the executive office team, ensuring operational efficiency.

· Support the execution of the Performance Management System for the executive office team.

· Monitor and control expenses within the approved office budget.

· Prepare monthly reports on team performance and office expenditures.

· Assist students with admission processes, enrollment, and academic inquiries.

· Provide guidance on campus resources, student services, and extracurricular activities.

· Assess student needs and refer them to the appropriate college departments.

· Respond to inquiries from students and the public regarding college programs.

· Maintain and organize student records, reports, and documentation.

· Manage phone calls, emails, and in-person requests, ensuring timely responses.

· Assist in typing and preparing official letters, memos, and reports.

· Support student participation in clubs, organizations, and campus events.

· Coordinate student orientation programs, workshops, and information sessions.

· Address and resolve student concerns related to academic or campus life.