Salma Elboghdaady
Marketing Head
New Cairo,C
Summary
Proven leader in customer marketing and accounting at Lucky Dolphin Marine Service, adept in CRM and campaign management. Excelled in enhancing customer engagement and satisfaction through innovative segmentation and content strategies. Skilled in team alignment and client relationship building, significantly boosting revenue and productivity without exceeding a single numerical percentage.
Overview
3
3
years of professional experience
Work History
Head of Customer Marketing
Lucky Dolphin Marine Service
08.2021 - Current
- Optimized customer segmentation by analyzing demographic and behavioral data, tailoring marketing efforts accordingly.
- Directed the creation of compelling content across multiple platforms, including blog posts, videos, webinars, case studies, whitepapers, and social media channels.
- Developed and executed data-driven marketing programs for improved customer engagement and retention.
- Aligned sales and marketing teams to ensure seamless communication between departments and the successful execution of joint initiatives.
- Increased customer satisfaction by implementing targeted marketing strategies and campaigns.
Accounting Manager
Lucky Dolphin Marine Service
08.2021 - Current
- Built client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems, and following up with potential and existing clients.
- Handled complaints, provided appropriate solutions, and alternatives within appropriate timeframes and followed up to achieve resolution.
- Scheduled and attended meetings with clients and prospective clients as requested.
- Supervised daily operations and sales functions to maximize revenue, customer satisfaction, and employee productivity.
- Maintained client files with sales contracts, records of client interactions, client notes, and other information.
- Developed new employees and on-going performance assessment of current employees.
- Evaluated customers' potential needs to make appropriate recommendations.
Education
High School Diploma -
Arab Academy For Science And Technology
Port Said 04.2001 -
American Diploma -
Port Said International Schools
04.2001 -
Skills
CRM Management
Campaign Management
Customer Segmentation
Product positioning
Social Media Marketing
Additional Information
- Attended IMPA Hamburg 2022
- Attended IMPA Singapore 2022
- Attended Posidonia Greece 2022
- Attended SMM Hamburg 2022
- Attended IMPA Oslo 2023
- Attendeed IMPA London 2023
Timeline
Head of Customer Marketing
Lucky Dolphin Marine Service
08.2021 - Current
Accounting Manager
Lucky Dolphin Marine Service
08.2021 - Current
High School Diploma -
Arab Academy For Science And Technology
04.2001 -
American Diploma -
Port Said International Schools
04.2001 -
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