Adobe Illustrator
Salma Elnahas
Managing Director
Cairo
Summary
Strategic and creative marketing professional with over 4 years of experience, driven to spark impactful ideas that deliver results and impact people. Skilled at combining strategic thinking with innovative execution, leveraging both industry experience and academic foundation to develop and implement effective marketing strategies that align with business goals and drive measurable outcomes.
Overview
4
4
years of professional experience
4041
4041
years of post-secondary education
1
1
Language
Work History
Managing Director
Brainwash Advertising
02.2024 - Current
- Developed and executed tailored account strategies aligned with client objectives and evolving market conditions, ensuring optimal outcomes and long-term business growth.
- Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches.
- Expanded revenue streams with the development of strategic partnerships and cross-functional collaborations.
- Presented insightful reports to clients on campaign progress and results, demonstrating the value of services provided.
- Developed comprehensive account plans to align client objectives with actionable strategies for success.
- Led successful marketing campaigns for diverse industries, driving brand awareness and customer engagement.
- Collaborated with internal departments to develop integrated marketing communications plans that drove desired outcomes.
- Conducted market research to identify trends and opportunities, informing data-driven decision-making for clients.
- Managed budgets for multiple accounts, ensuring optimal allocation of resources for maximum impact.
Marketing Manager
Konga Collective
04.2023 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Improved customer loyalty by managing a tailored customer support program.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
Account Manager
TBWA Worldwide
03.2023 - 01.2024
- Managed two Marcom accounts in coordination with TBWA/RAAD (Dubai): Nissan and Pladis, where the scope of these accounts included external communication, internal communication, and on-ground events.
- Managed three digital accounts: ADIB, Takka, and Heritage International School, where the scope of these accounts included content creation, social media plans, and digital campaigns.
- Conducted regular account reviews to identify areas for improvement and ensure continued success.
- Developed strategic account plans for clients to help them achieve their business goals.
Social Media Strategist
TBWA Worldwide
09.2022 - 01.2024
- Developed the digital launch strategy for the consumer finance company Takka.
- Developed social media strategy for Heritage International School, Smash Sporting Club, and Crave.
- Developed comprehensive strategies by analyzing market trends and consumer behavior to drive business growth.
- Led brainstorming sessions, fostering a culture of innovation and creative problem-solving within the organization.
- Created content strategies for digital media.
Senior Account Executive
TBWA Worldwide
03.2022 - 02.2023
- Handled two Marcom accounts in coordination with TBWA/RAAD: Nissan and Pladis, where the scope of these accounts included external communication, internal communication, and on-ground proposals
- Handled two digital accounts: ADIB and Takka, where the scope of these accounts included content creation, social media plans, and digital campaigns
- Analyzed data to discover trends, informing market strategies, and objectives.
- Delivered tailored solutions based on individual client needs by thoroughly understanding their business objectives and pain points.
Account Executive
TBWA Worldwide
03.2021 - 02.2022
- Worked on two Marcom accounts in coordination with TBWA/RAAD: Nissan and Pladis, where the scope of these accounts included external communication, internal communication, and on-ground proposals
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Trained junior team members on best practices for account executive responsibilities, fostering a collaborative work environment focused on continuous improvement.
Internship
TBWA Worldwide
01.2021 - 02.2021
- Overshadowed two Marcom accounts: Nissan and Pladis, where the scope of these accounts included external communication, internal communication, and on-ground proposals
- Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.
- Analyzed problems and worked with teams to develop solutions.
Education
Bachelor of Arts - Integrated Marketing Communication, Interactive Media Design
The American University in Cairo
06-2022
High School Diploma - IGCSE
Maadi Narmer School
06-2018
Skills
- Strategic Planning
- Project Management
- Critical Thinking
- Time Management
- Problem Solving
- Creative direction
- Multitasking
- Operations management
Software
Adobe Photoshop
Adobe Indesign
Adobe Premiere
Adobe XD
Timeline
Managing Director
Brainwash Advertising
02.2024 - Current
Marketing Manager
Konga Collective
04.2023 - Current
Account Manager
TBWA Worldwide
03.2023 - 01.2024
Social Media Strategist
TBWA Worldwide
09.2022 - 01.2024
Senior Account Executive
TBWA Worldwide
03.2022 - 02.2023
Account Executive
TBWA Worldwide
03.2021 - 02.2022
Internship
TBWA Worldwide
01.2021 - 02.2021
Bachelor of Arts - Integrated Marketing Communication, Interactive Media Design
The American University in Cairo
High School Diploma - IGCSE
Maadi Narmer School
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