Salma Helmy
Senior Marketing & Branding Specialist
Summary
As a Senior Marketing & Branding Specialist, I bring extensive experience in leading end-to-end marketing strategies and brand development. I specialize in crafting and executing integrated campaigns that enhance brand positioning, elevate customer experience, and drive measurable growth. With a strong focus on branding, digital marketing, and content strategy, I manage cross-functional projects that align creative direction with business objectives. Passionate about storytelling, audience engagement, and data-driven decision making, I continuously strive to build impactful brand identities and deliver marketing initiatives that stand out in competitive markets.
Overview
3
3
years of professional experience
Work History
Senior Marketing & Branding Specialist
Lemon Spaces
04.2023 - Current
- Lead the development and execution of comprehensive marketing and branding strategies across multiple projects and destinations.
- Define and manage the brand identity, tone of voice, and positioning to ensure consistency across all digital and offline touchpoints.
- Oversee the creation of content calendars and campaign directions for multiple platforms (IG, TikTok, FB, LinkedIn, website, Airbnb, etc.). Tailored to diverse audiences.
- Plan and manage media buying budgets (Google Ads, Meta Ads, Snapchat, LinkedIn) with a focus on performance, targeting, and ROI optimization.
- Support in developing, designing, and making any needed edits in social media content periodically for the current platforms (LinkedIn, FB, IG, etc.). Based on current trends and customer demographics, we aim to increase brand awareness.
- Execute and showcase the brand identity in all events, spaces, and offices.
- Develop and launch new project campaigns to increase brand awareness.
- Direct influencer collaborations and PR partnerships, regionally and internationally, to boost brand visibility and sales.
- Supervise design, photography, and video production to ensure alignment with brand storytelling and campaign goals.
- Conduct competitor analysis and market research to identify opportunities and enhance brand positioning in Egypt and the GCC.
- Monitor, analyze, and report on campaign performance using insights from analytics tools to guide strategic decisions.
- Collaborate cross-functionally with reservations and operations to ensure marketing activities support sales and guest experience goals.
- Develop and launch seasonal promotions, loyalty programs, and on-ground activations to strengthen customer engagement and retention.
Video Editor
Flare Studio
02.2023 - 04.2023
- Created a rough cut or assembly edit, and determined the exact cutting for the next and final stages.
- Experiment with styles and techniques, including the design of graphic elements, suggested, or selected music.
- Reviewed raw material to determine the shot list.
- Manipulated film and video footage using modern editing techniques.
- Trimmed footage and put together the rough project.
- Inserted dialogue, sound effects, music, and graphics.
- Acquired and utilized a strong working knowledge of DaVinci Resolve and a fair knowledge of Adobe After Effects.
Video Editor
Leos' Den Marketing Hub
11.2022 - 02.2023
- Created short-form videos and animated gifs for social media posts.
- Delivered edits on time for reviews and final delivery.
- Combined text, video and other composited elements onscreen to create logical, coherent layouts.
- Enhanced video quality by applying color correction, grading, and special effects techniques.
- Increased viewer engagement through skillful use of pacing, rhythm, and transitions in video edits.
- Contributed new ideas and looked for ways to improve content editing and processes.
- Organized and worked with raw footage from multiple cameras and sources.
- Maintained organized digital archives of raw footage, final edits, and other assets for easy access and retrieval.
- Delivered edits with multiple camera angle choices, titles, graphics, audio, and special effects.
- Worked with graphic templates and seamlessly inserted into videos.
- Created a library of transitions, templates, and effects to use for various projects.
- Acquired and utilized a strong working knowledge of Adobe Premiere Pro, and a fair knowledge of Adobe Photoshop and Adobe After Effects.
Account Manager
Leos' Den Marketing Hub
05.2022 - 11.2022
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Provided comprehensive reporting on account performance, enabling clients to make data-driven decisions about future investments.
- Conducted regular account reviews to identify areas for improvement and ensure continued success.
- Developed customized account plans for clients to help them achieve their business goals.
- Evaluated client feedback to brainstorm ways to improve products, and provide quality customer service.
- Developed strong relationships with clients to grow business networks.
- Monitored competitor trends and market shifts to maintain the company's relevance.
- Supported the creative team with briefs and mood boards.
- Built and planned marketing strategies for clients.
- Monitored work progress and deadlines.
- Resolved issues to maintain and strengthen customer trust.
- Understood clients' needs and identified new business opportunities.
Education
Bachelor Degree in Language And Communication -
Arab Academy For Science, Technology And Maritime
Cairo 04.2001 -
Course - Motion Graphics
American University in Cairo
Cairo 04.2001 -
Course - Graphic Design
Russian Cultural Center
Cairo 04.2001 -
Course - Filmmaking
Egyptian Media Production City
Cairo 04.2001 -
Course - Video Editing
Egyptian Media Production City
Cairo 04.2001 -
Skills
Customer relations
Quality assurance
Team collaboration
Analytical thinking
Resource allocation
Quality assessment
Management collaboration
Timeline
Senior Marketing & Branding Specialist
Lemon Spaces
04.2023 - Current
Video Editor
Flare Studio
02.2023 - 04.2023
Video Editor
Leos' Den Marketing Hub
11.2022 - 02.2023
Account Manager
Leos' Den Marketing Hub
05.2022 - 11.2022
Bachelor Degree in Language And Communication -
Arab Academy For Science, Technology And Maritime
04.2001 -
Course - Motion Graphics
American University in Cairo
04.2001 -
Course - Graphic Design
Russian Cultural Center
04.2001 -
Course - Filmmaking
Egyptian Media Production City
04.2001 -
Course - Video Editing
Egyptian Media Production City
04.2001 -
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